Breaking Through in Cybersecurity Marketing

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts, and help you become a better cybersecurity marketer! In this episode, Derek Weeks, author and CEO of Unfair Mindshare, joins Maria and Gianna to discuss community.   To begin, Derek shares that he has been working in community marketing for many years. He found that ma...

In this episode, Kenneth Ellington, security consultant at Ernst & Young and the founder of Ellington Cyber Academy, joins our hosts to discuss how to foster positive engagement.    Kenneth Ellington is a security consultant at Ernst & Young and the founder of Ellington Cyber Academy and has been in the cybersecurity field for over four years. Ellington talks to Gianna and Maria about his...

In this episode, Marc Blackmer, VP of Marketing at Corero Network Security, joins Maria and Gianna to discuss breaking through into marketing, green and red flags in companies and so much more.   Corero Network Security is a leader in real-time with high-performance DDoS defense solutions. Service providers, hosting providers, and digital enterprises rely on Corero’s award-winning technology to el...

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Steve LaChance, Founder and CEO of discernr, joins Maria and Gianna to discuss how to foster positive engagement.   Discernr is a consultancy centered around product market fit for product led growth....

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Shlomi Ashkenazy, Head of Brand at Cybellum, joins Maria and Gianna to discuss how to maximize your branding potential.   To begin, Shlomi defines branding as the core narrative and story your organiz...

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts, and help you become a better cybersecurity marketer! In this episode, Emily Cadwallader, Partner Marketing Manager at Binary Defense, shares her expertise with Gianna and Maria.   Emily first joined Binary Defense as a marketing specialist wearing lots of hats. Once th...

In this episode, Christophe Foulon, cybersecurity manager at a Fortune 500 company and Founder of CPF Coaching, joins Maria and Gianna.   To begin, Christophe shares that his idea for CPF Coaching came from the pandemic when many cybersecurity employees moved from in-office to remote work. He noticed they struggled with communication, collaboration, and influence in the new setting. His marketing...

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Ashish Kuthiala, CMO of Traceable AI joins Maria and Gianna.   To begin, Ashish shares his path to his current role. He was raised in several different countries and was able to experience different c...

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts, and help you become a better cybersecurity marketer! In this episode, Jennifer Leggio, CMO at Netography, joins Maria and Gianna to discuss the changes she has seen in marketing throughout her career.   To begin, Jennifer shares that she began her career in journalism....

! In this episode, Ashish Malpani, the head of global product marketing for DX, joins Maria and Gianna to discuss the journey into cyber security and digital experience for AR programs.   Ashish shares his thoughts on digital experience, how they provide the right tools to maintain good cyber hygiene, and how to improve the cyber security program. They also try to see what the customer experience...

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts, and help you become a better cybersecurity marketer! In this episode, Gianna and Maria share some powerful insights into cybersecurity marketing society, what they do, and what other cybersecurity marketing societies are doing. Gianna and Mariana shed more light on the...

In this episode, Wesley Belleman, Consulting Engineer at Colossal LLC,  joins Maria and Gianna to discuss marketing in the federal government.   Wesley began his career in the military in acquisitions, specifically as a cybersecurity operations officer. Here, he was in charge of multi-million dollar programs, acquiring cybersecurity for the space force, and more. From there, he went into Palo Alto...

This week, Beth Barach, the Director of Product Marketing at Onapsis, joins the hosts to discuss the intersection of product marketing with product launches, Cabs, and eCabs. With over 20 years of experience in tech, Beth began her career working with channel and technology partner programs, which ultimately led to her pivot into product marketing. Beth also shares that to execute a successful pro...

In this episode, Daniella Alpher, VP of Marketing at RevealSecurity joins Maria and Gianna to discuss Israeli vs American cyber marketing.   To begin, Daniella shares that she began her career in film and television as a producer for ABC News. In the early 2000s, tech began threatening the television industry. This inspired her to get a degree in business administration and enter the tech sector,...

This week, Brandon Hoe joins hosts Gianna and Maria to discuss controversial topics related to cybersecurity marketing. Brandon is the VP of Marketing at Oxeye and has held CMO and head of marketing positions at multiple cybersecurity companies, including SCYTHE, HackEDU, and StrongKey. Brandon and the hosts also discuss in depth the idea that demand generation as a marketing discipline is the key...

In this episode, Luke Tucker, VP of Marketing at Lightspin, joins Maria and Gianna to discuss building cyber community.   To begin, Luke unpacks his cautious optimism for the current market and shares why startups need to celebrate even the smallest wins. Prior to his current position, Luke held leadership roles in marketing at HackerOne as well as an executive role in the community side. As his v...

This week, Cami Ragano, VP of Marketing at SightGain, joins Maria and Gianna to share her expertise as a marketing leader managing SDRs so that SDRs over-achieve their goals!  In fact, Cami’s SDR program has helped SightGain achieve significant increases in:    Demos Booked: ⬆ Demos Complete: ⬆ Pipeline Growth: ⬆    From Washington DC to Australia to London, Cami has led digital demand generation...

This week, Hushly CMO James Kessinger joins hosts Gianna and Maria to talk about the "bowtie" funnel and marketing's new(er) role in creating upsell and cross-sell opportunities. They discuss ABM, the unique buyer in cybersecurity, and tying experiences across the digital journey. James also gives them a peek under the hood into how Hushly uses their integrated experience cloud to market to market...

Welcome to Breaking Through in Cybersecurity Marketing, where we explore the hottest topics in cyber marketing, interview experts and help you become a better cybersecurity marketer! In this episode, Tom Kish, Director of Growth Marketing at CardinalOps , joins Maria and Gianna to discuss demand gen and more!   To begin, Tom unpacks the difference between the titles demand gen and growth, both of...

In this episode, Samara Williams, Senior Manager of Security Engineering at New Relic, joins Maria and Gianna to share her insights on building relationships and making strategic partnerships in the cybersecurity industry. She talks about the importance of trust and transparency in building successful partnerships, and how working with vendors and other industry players can help organizations make...

In this episode, Gianna and Maria interview Michelle Radlowski, Sr. Director, AMS & EMEA Regional Marketing and ABM at DigiCert, Inc. (former Director of Regional Marketing at Zscaler). Michelle shares her experience of working in the IT tech space for over 15 years, starting in a small startup that got acquired twice and ultimately became part of Dell Software Group, before joining Zscaler as emp...

This week, Kelsey LaBelle joins hosts Gianna and Maria to talk about marketing soft skills and returning to empathy in the workplace. Kelsey, who is the VP of Marketing at DomainTools, also shares how she works soft skills in her role at the company. Along with the emotional skills, Kelsey goes into creative ways to generate lead pipelines, why you should build trust with an audience, and shares t...

This week, Claire Mckenna and Michelle Rawlings join us from BARR Advisory to talk about their roles and how they work with numerous people in the field to bolster their company’s goals. Claire is the senior writer and researcher at BARR while Michelle is the media coordinator. Together, they discuss communicating with SMEs, connecting experts in the field, and how they get everyone in their compa...

Joining us this week is Chris Spellman, Senior Demand Generation Manager at SCYTHE. Chris has been in cybersecurity marketing for over six years and has also worked in marketing operations and analytics. Gianna and Maria ask Chris about his marketing expertise as they cover gated vs ungated content, demand gen, analytics, and much more. Also, listen in to hear about Chris’s fantasy novel trilogy t...

Along with your hosts Gianna and Maria, this week we have Joshua Gonzalez joining us from Beyond Identity to talk shop in creativity. Joshua comes from years of experience as an actor on broadway and on screens—you may have even seen him on the Travel Channel! As the Media Producer, Joshua and his team put a twist on marketing at Beyond Identity and he shares some tips that you won’t want to miss....