Ryan Pistone + Mark Copeland

Breaking MedTech

Business EN ↓ 29 episodes

Welcome to Breaking MedTech –where we explore how small B2B med tech companies can break away from outdated sales and marketing strategies and embrace modern, digital approaches that drive real results. Hosted by Mark Copeland and Ryan Pistone, we tackle the unique challenges small med tech businesses face, offering practical insights and fresh ideas inspired by strategies from other industries. From lead generation to brand positioning and everything in between, we’re here to help you grow, adapt, and succeed in a competitive market.

Author

Ryan Pistone + Mark Copeland

Episodes

Episode 5 - Better Product Marketing 27.03.2025 31:30

In this episode of Breaking MedTech, Cope and Ryan take a hard look at the big-budget promotional videos that dominate large med-tech marketing. You know the ones—flashy, polished, and ultimately…forgettable. Big med-tech companies can afford to throw money at videos that make people say, “That looks cool,” before immediately moving on. But for small medical device companies, this approach is a mo...

Episode 4 - 1099 vs Direct 27.03.2025 29:26

Breaking MedTech: 1099 vs. Direct Reps – What’s the Best Sales Strategy for Small MedTech? The debate never ends—should small MedTech companies rely on 1099 reps or invest in hiring direct? In this episode of Breaking MedTech, Mark and Ryan break down the pros and cons of both approaches, the challenges startups face, and how the right strategy depends on your growth goals, budget, and ability to...

Episode 3 - Be better at websites 27.03.2025 30:42

Most B2B medtech websites are a mess. Confusing navigation, unclear messaging, and a lack of direction leave potential customers frustrated and bouncing before they ever convert. In this episode of Breaking MedTech , Cope and I break down: • The biggest mistakes medtech companies make with their websites • How confusing sites lose potential leads before the sales process even starts • Small, tacti...

Episode 1- Mastering Tradeshows 27.03.2025 21:14

In this episode of Breaking MedTech, Mark and Ryan dive into the often-overlooked art of trade show success. Most companies show up hoping for big wins, but few have a strategy to maximize their investment. The secret? A solid plan for before, during, and after the event. Mark and Ryan share practical tips on:- Creating pre-show buzz to attract the right leads.- Setting measurable goals and making...