Breaking and Entering Advertising Podcast

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We Finally Got Him! Breaking In with Rob Reilly This episode is five years in the making—Rob Reilly, Global Chief Creative Officer at WPP, joins the pod! From breaking into his first job (with a bit of help from his mom's bowling league) to re-breaking into the industry at 34, Rob's journey is packed with lessons on persistence, creativity, and risk-taking. Plus, chaos ensues as B&E co-founder...

Unlock the full episode: https://breakingandenteringadv.substack.com/ This episode dives into a career game-changer: passion projects. Geno uncovers why they matter , how to start , and what they reveal about you —but the insights are locked away for The Vault subscribers only. What you’ll discover: A fresh take on what passion projects mean for breaking into advertising. How they can make you sta...

🎙️ Breaking and Entering Advertising: Inside the Mind of Sam Shepherd, Chief Creative Officer at Uncommon New York In this episode, host Geno Schellenberger interviews Sam Shepherd, Chief Creative Officer at Uncommon New York, to discuss the agency's culture, creative approach, and work with iconic brands. Sam shares lessons from his career, including the importance of risk-taking, brand activatio...

In this episode, Geno Schellenberger sits down with VCU Brandcenter faculty Tom Scharpf, Chair and Professor of Art Direction, and Holly Hessler, Chair and Professor of Copywriting. They explore what makes the Brandcenter’s master’s program a launchpad for successful advertising careers, from its collaborative, real-world focus to its supportive, creative community. Tom and Holly share their journ...

In this episode of the Breaking & Entering Advertising Podcast, Geno sits down with Elizabeth Paul, EVP and Chief Brand Officer at The Martin Agency, live from the heart of the New York Comedy Festival. Elizabeth shares exclusive insights into the agency’s collaboration with the festival and why they’re working to bring humor back to the forefront of advertising. From the iconic Geico and Oreo...

Geno sits down with Andy Nathan, founder and CEO of Fortnight Collective, an innovative agency based in Boulder, Colorado, known for accelerating brand growth with their unique two-week “brand hack” process. Andy shares his journey from media at Y&R to leading teams at Ogilvy and Crispin Porter + Bogusky, all the way to founding Fortnight Collective. They dive into Andy’s philosophy of “better...

Unlock the Vault: https://breakingandenteringadv.substack.com/ You’ve discovered The Vault, and that tells us you’re serious about becoming a top advertising professional. By subscribing, you’ll unlock exclusive insights, actionable advice, and direct access to the B&E Team. We’ll see you on the inside. What's On The Other Side? ✨ Exclusive Vault Posts – Deep-dive articles packed with insider...

In this episode, Geno Schellenberger interviews Chris Noble, founder of Consiglieri, who shares his extensive experience in the advertising industry. The conversation explores the challenges faced by CMOs, the importance of operations in creative work, and how Consiglieri supports brands in modernizing their marketing strategies. Chris discusses the transition from agency to client-side work, the...

Geno Schellenberger interviews Erin Regan, Managing Partner and Co-Owner at Full Contact Advertising. Erin shares her journey from “new business hustler” at Arnold Worldwide to partner at Full Contact, where she leads the agency’s approach to “branded performance”—blending brand-building with bottom-line results to drive consumer impact. We explore Full Contact’s work with brands like ButcherBox,...

In this episode of the Breaking and Entering Brandside podcast, host Jack Westerkamp interviews Kate Kenner Archibald, the Chief Marketing Officer of Dash Hudson. They discuss the evolution of social media management, the role of AI in marketing, and Kate's journey from the beauty industry to tech. Kate shares insights on balancing creativity with data-driven decision-making, the importance of in-...

Geno Schellenberger chats with Greg Anderson, CEO of Omaha-based Bailey Lauerman, about the agency's unique perspective on representing America "from the middle." Greg shares fresh insights from the agency’s latest research, showing how brands can bridge divides by focusing on shared values like unity, honesty, and protected freedoms. Through examples like Heineken’s Worlds Apart campaign, Greg hi...

Ever wondered how data-driven decisions can turn marketing from a cost center into a powerful profit engine? In this episode of the Breaking and Entering Advertising Podcast, Geno sits down with Bradley Keefer, Chief Revenue Officer at Keen Decision Systems, to reveal how brands can bridge the gap between finance and marketing for measurable, long-term success. Bradley shares insights on predictiv...

In this episode of the Breaking and Entering podcast, host Geno interviews John McKelvey, founder and chief creative officer of Mirimar Creative Group. They discuss John's journey from Sydney, Australia to the United States, his early advertising experiences, and his agency's founding. John shares insights on the creative process, the importance of originality, and the challenges of breaking into...

Ramaa Mosley shares her journey from aspiring director to founder of Adolescent Content, a youth-focused marketing agency. She reflects on her early experiences in directing, growing up in Vermont, and the organic growth of her agency. Ramaa candidly discusses the challenges of being a female director in a male-dominated industry, the importance of continuous creation, and prioritizing mental heal...

In this episode of the Breaking and Entering Advertising podcast, host Geno interviews Daniel Wadia, co-founder of the branding agency Mrs. and Mr. Daniel shares his journey in the advertising industry, the unique concept behind his agency, and how he and his wife Kate have built a successful partnership both personally and professionally. They discuss the importance of branding, client relationsh...

Kelsey Hodgkin, CEO and partner of Special US, discusses the agency's focus on independent creativity and the importance of making work that is truly special. She shares her unconventional path into advertising and emphasizes the value of empathy, critical thinking, and having a clear point of view in strategy. Kelsey also highlights the significance of studying art forms outside of advertising an...

In this episode of Agency Break-In , we sit down with Danny Robinson, CEO of The Martin Agency, to explore his leadership journey and the unique culture that has kept The Martin Agency at the forefront of the advertising world. Danny shares how the agency lives by the mantra “Do work you love with people you love,” and how it has shaped their work and their people. He also discusses his path from...

In this episode of Agency Break-In, we dive deep into what it's like to work at one of the most respected agencies in the industry—The Martin Agency. We sit down with Jerry Hoak, Chief Creative Officer, to uncover the secrets behind their creative culture, his leadership approach, and how Martin has maintained its edge. Whether you're curious about the behind-the-scenes of top agencies or seeking...

From Digital Developer to Global Creative Leader… In this episode of Agency Break-In , we sit down with Jordi Martinez, Executive Creative Director at The Martin Agency, to explore his incredible journey from a coder in Barcelona to leading global campaigns for iconic brands like Oreo and more. Jordi shares his unique career path, including his experiences at Crispin Porter Bogusky and Wieden+Kenn...

In this special episode of the Breaking and Entering Advertising Podcast: Martin Agency Series, we dive deep into CarMax’s recent blockbuster campaign partnership with Beetlejuice 2—officially titled BeetleMax: The Way Car Buying Shouldn't Be . Join Geno Schellenberger as he sits down with Lindsey Netto (Group Account Director) and Lindsey King (Creative Director) to unpack the creative process be...

In this episode of Agency Break-In, we chat with Hunter Scott, creative and strategy recruiter at The Martin Agency, to uncover what it takes to break into one of the most prestigious agencies in the business. Hunter gives us a behind-the-scenes look at how she identifies top talent, the qualities she values most in candidates, and what sets The Martin Agency’s culture apart. She also dives into t...

In this episode of Agency Break-In , we sit down with Adrienne Cleveland , EVP, Chief Operating and Culture Officer at The Martin Agency , to explore how she shapes the agency’s culture and operational success. Adrienne shares her insights on balancing people and performance, fostering a sense of belonging, and what it takes to thrive at The Martin Agency. Whether you're curious about agency cultu...

In this episode of Agency Break-In , we sit down with the talented creative duo Elizabeth Daniel, Senior Copywriter, and Blair Seward, Senior Art Director, at The Martin Agency. They share their journey from VCU Brandcenter to working on groundbreaking campaigns together. Elizabeth and Blair discuss their creative process, how they broke into The Martin Agency, and the importance of challenging st...

In this episode of Agency Break-In, we sit down with Britta Dougherty, EVP Global Managing Director at The Martin Agency, to discuss her nearly two decades at one of the industry's top creative agencies. Britta shares her journey from an unexpected start in advertising to leading major global accounts like Oreo and Geico. Discover her insights on leadership, longevity in the industry, and the impo...