Breaking and Entering Advertising Podcast

Breaking into advertising is no easy task. It takes skill, knowledge, passion and sometimes sheer luck.  What if I told you, you could create the opportunities necessary to get the job you want? You have to know what you want then work backward.  This is what Natalie Alcide has done. She is an art director at Grey Group in New York City. What started with a love for photography, she realized that...

Gregory Shadwick is a Creative Director at 72andSunny, an agency our listeners can't get enough of. Gregory is passionate about mentorship and giving back to those just starting, making him a perfect guest. His search for creativity leads him to his dream career, despite the obstacle of the 2008 Recession. Gregory's story provides advice applicable to all our audience still in college or recent gr...

Emily DeMario is the latest guest on the Breaking & Entering Advertising Podcast, and she is a copywriter at Humanaut over in Chattanooga, Tenessee.  We talk about extracting the blood from Tony Hawk and slathering it on skateboards to sell to the masses, Liquid Death, and the beauty of being at a small agency.  Emily and I have an easy-going conversation that directly applies to our younger audie...

Kevin Mulroy and Bianca Guimaraes are Co-Executive Creative Directors at Mischief at No Fixed Address and the most recent guests on the Breaking & Entering Podcast. Both are incredibly talented and well accomplished in their careers, showing no signs of letting up. If you add up their combined advertising award count, you will reach a number I didn't attempt to get to because it's so high.  They g...

Remy tells his story of breaking into art direction and lends valuable advice on advertising, from attending portfolio school to working at his dream agency.  We learn the importance of finding your peace, your friends and an agency that works to deliver fulfilling work. We explore the differences between large-holding company-owned agencies and smaller, independent shops.  Because, today, he work...

Simone is a Global Brand Manager at Spotify. We break down her career and advice to help you with your own advertising break-in. She's excelled at agencies such as Ogilvy, Wieden + Kennedy and Kamp Grizzly. Today, she helps brand and creates work for Spotify. Curious about what it's like to work at Spotify? This episode is for you!  --- Send in a voice message: https://podcasters.spotify.com/pod/s...

We all can recall one or two successful professors in the industry and decided it was time to give back. These professors are crucial for the success of undergraduate students because their experience, connections and passion get students careers. For students at Michigan State University, this is Greg Taucher.  In this episode, Greg teaches us the fundamentals to stay in advertising long-term. Hi...

Last week we had Julian Cole on the Breaking & Entering Advertising Podcast. First, the founder of Planning Dirty Academy and successful strategy consultant breaks down his view on strategy and how to get started in it. Then, he walks us through his process and gives us a glimpse into what an award-winning consultant thinks. If you love advertising, you'll probably want to listen to this episode a...

Today, we have on Austin Navickis. He is a content creator at Energy BBDO here in Chicago. Austin steps in if a brand needs something quick, effective, and engaging on social or digital. He's a swiss army knife that know's what catches your eye amid the thousands of distractions on social media. He's the first content creator on this podcast and explains how he built his brand and skillsets to lan...

Kate Moore is a senior recruiter at Barkley in Kansas City, MO. She's always willing to speak with hungry aspiring advertisers, making her a great guest. From her perspective, we talk about her break-in, how you can break-in, and the overall job search process.  Visit our Instagram @enteringad to connect with her and see what resources she recommends you follow to better your chances of getting hi...

Piper Dolan is the Head of Strategy at Ogilvy Chicago. An episode so insightful you might want to listen to it multiple times. Feel free to connect with Piper and see her recommended resources by visiting our Instagram account @EnteringAd for exclusive content!  --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Lauren Branstetter is the Senior Creative Recruiter at Publicis, meaning she looks for the strongest creative talent for Leo Burnett and Arc Worldwide.  To stand out among the hundreds of applicants she receives a week, listen to this episode and head over to our Instagram @EnteringAd to connect and see Lauren's recommended resources!  Thanks for listening! --- Send in a voice message: https://pod...

Santi Pochat is the Head of Google's Social Lab. He and his team work hard to create positive social marketing across all of Google's user touchpoints.  An impressive guest, Santi and I speak about his time rising through the ranks at Edelman.  His award-winning work at Edelman led him to meet some pretty cool people. For example, he may have helped Casey Nesitat fly through the air in a foreign c...

Caley Cantrell is the strategy guru over at VCU Brandcenter.  In this episode, Caley gives us a glimpse into one of the more trusted graduate school options for passionate aspiring advertisers, VCU Brandcenter.  Caley tells us about their strategy track. I believe that strategy is tough to break into within advertising. However, this program will shape you into a junior-level strategist that agenc...

This week we have on Kristie Lee. Kristie Is Director of Comms Planning & Media at No Fixed Address in San Francisco. She's also super motivating, and we appreciate that about her. To see her resources and connect, head over to our IG @EnteringAd --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Bart Cleveland is the Founder of Job Propulsion Lab. Job Propulsion Lab is based in Austin, Texas and is a mentorship program tailored to help you launch your advertising career.  JPL is a uniquely customized advertising training program that works closely with agency folk at McGarrah Jesse - a powerhouse agency that works with Yeti, Shiner Bach and Whataburger.  Interested in adv training or not,...

Welcome to the B&E Podcast. This explains what we are all about. Shout to Mikey Melarkey & Buchun Jiang! --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message

Barrie Wilhelmi is the Talent Lead for the creative powerhouse based in Portland. The highly acclaimed agency is known for putting creativity first, and that starts with exciting people. She sheds impressive insight into what she looks for when hiring. Barrie is an expert in having honest and meaningful conversations to understand people's motivations and drivers. We dive right into this episode t...

Laura Bennegadi is the CEO and Founder of the Artbound Initiative. The Artbound Initiative is a global internship program that connects students and recent graduates with key players in the creative industry. It's a break-in option that offers internships in New York, London, Berlin, Hong Kong, Melbourne &  Sydney. If accepted, the program guarantees an internship and gives you all the skills, too...

As Director of Talent, Leslie currently finds talent for the agency's Account, Strategy and Admin Departments.  Additionally, Leslie manages the agency Apprentice and Intern programs and is part of the Learning and Development team. We waste no time not only talk about how to break into advertising but how to break into some of the best of advertising.  Head to our Instagram @ENTERINGAD to learn m...

Kelly Metersdorf is our strategy guide and guru for this episode! If you are a college student, recent grad or in the middle of your career looking to learn more about advertising strategy and how to break into it, keep listening.  Kelly talks us through her journey from account to VCU to strategist. She tells us stories and lessons, and we speak practically on how to expedite the process so you'r...

A Forbes 30 under 30 winner for advertising, Thea Neal is this week's guest. She is the Talent Marketing Manager at Royal Caribbean. She helps oversee the Royal Caribbean's internship program hosted in Miami. Before the pandemic, their internship was one most searched on LinkedIn. We dive into her game plan for this summer and discuss how students can better position themselves for their advertisi...

Mickey Citarella is Director of Brand & Integrity at Nextbite, a Digital-first virtual restaurant company, creating delivery-only restaurant brands that amaze customers with high-quality, data-driven, and chef-inspired menus. He's an expert in branding, account management and ensuring creative ideas are correctly pitched and protected as they are presented to gatekeepers and decision-makers.  List...

This week, Michelle Fredericks is our guest, a talent coordinator at Code and Theory, one of AdAge's top agencies to work for 2020. Highly awarded, they are a digital agency headquartered on the 62nd floor of the one world trade center, and they are tasked with the Washington Football teams rebrand. Michelle helps run Code and Theory's year-round internship program, and as of March 30th (when we r...

Denver Ad School is a 14-month creative journey that will teach you what you need to know to become successful in advertising, minus all the bull shit. In this episode, I speak with Jesse Alkire & Heather Vanisko, co-founders of Denver Ad School - the rising star of ad schools. Listen to hear about their approach and philosophy, as well as some tangible take-home advice for you today.  Search Ente...