Breaking and Entering Advertising Podcast

This week, we are breaking into FIVE difference advertising agencies across the city of San Francisco. Today, BSSP. A small shop tucked away in Sausalito, the idyllic outskirts of San Francisco. We sit down with CEO Tracey Faux Pattani, Partner & Executive Strategy Director Jake Bayham, and Partner & Executive Creative Director Sinan Dagli, to talk bouncing back, winning business and a few...

This week, we are breaking into FIVE difference advertising agencies across the city of San Francisco. Today, Barrett Hofherr, the "Makers of Momentum." We sit down with Partner and Chief Creative Officer, Jamie Barrett, Partner and Chief Strategy Officer, Matt Hofherr, and Partner and Executive Creative Director, Todd Eisner to talk San Francisco, Yellow Door, and a whole lot of adverti...

This week, we are breaking into FIVE difference advertising agencies across the city of San Francisco. First up, Erich & Kallman. This independent agency is led by Eric Kallman, an ex-TBWA/Wieden+Kennedy/Goodby Silverstein & Partners creative. We sit down with Executive Creative Director, Rikesh Lal, to talk all things San Fran, advertising, and where the two intersect. More from Breaking...

The game ends. The ad debate begins. We recorded this the morning after the Super Bowl to capture the first real reactions while the industry was still processing what just happened on the biggest stage in advertising. Jon Evans from System1 joins to break down the early performance data, including the highest-scoring spots, the emotional patterns behind the winners, and why familiar brand assets...

Claude makes its Super Bowl debut by arguing ads should not live inside AI, while T-Mobile leans into nostalgia with the Backstreet Boys. Follow B&E on IG for more advertising content: http://instagram.com/breakingandenteringmedia/

In this episode of the Breaking and Entering podcast, we sit down with Jonathan Akwue, President of Translation, to talk about what it really means to build brands for culture, not just campaigns. Jonathan breaks down how Translation goes far beyond language, why relevance is earned not bought, and how brands consistently get it wrong when trying to reach multicultural audiences. From navigating c...

Meta positions smart glasses as performance gear, Uber Eats turns its Super Bowl ad into a game, and OpenAI quietly tests advertising inside AI. Follow Breaking and Entering Advertising on IG for more ad content: https://www.instagram.com/breakingandenteringmedia/

Kristen Cavallo has spent decades shaping some of the most influential agency brands in advertising, and now she is building something entirely new. In this episode, former CEO of The Martin Agency and MullenLowe Global joins Breaking and Entering to talk about leaving the ad industry, walking 400 miles on the Camino de Santiago, and becoming Executive Director of Virginia’s only design museum. Th...

In this combo episode, we sit down with Barry Dan and Danny Weisman, co-founders of Obsessed Media, to unpack what’s actually broken in modern media buying. From trivia-fueled debates on CPMs and upfronts to a deep dive on principal-based buying, transparency, and why so many brands are over-investing in the wrong channels, this conversation pulls back the curtain on how media really works today....

Ben Levy is the presentation coach of the ad industry and the person agencies call when they want their ideas to actually land in the room. In this episode, Ben breaks down why most decks are working against you, how to stop killing your own ideas with overbuilt slides, and the simple framework he uses to make presentations clearer, tighter, and more persuasive. He also shares his unconventional p...

This quarter’s Blue Crowbar episode brings together future creatives and one of the most respected leaders in advertising. Fallon CEO, Nikki Baker joins the show to judge the winning campaign from Marisa Brown and Megan Sharpe, two juniors at Marist University who took home Best in Show for their holiday brief for Dollar Tree. The conversation breaks down their insight-driven campaign built around...

This episode was produced in partnership with GSD&M More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Sub...

Today, Breaking and Entering heads to CALLEN to explore how one of Austin’s fastest growing agencies is redefining what modern brand building looks like. The team breaks down why clarity beats clutter, how CALLEN blends data with instinct, and what it takes to build work that actually drives growth. From challenger brands to category leaders, this episode is a look at an agency focused on results,...

This week, Breaking and Entering steps inside Preacher’s Austin headquarters to explore an agency built on belief, hospitality, and a deep connection to its creative community. Co founders Krystle Loyland and Rob Baird unpack how Austin’s generosity, maker culture, and collaborative spirit shaped the way Preacher works, hires, and builds brands. From in house galleries to intentional client experi...

Today, Breaking and Entering heads to McGarrah Jessee in Austin to unpack why the city has become one of advertising’s most creatively alive markets. Strategy lead Jen Hruska and CEO Britton Upham dig into how Austin’s laid back culture fuels better work, why individuality matters more than trying too hard, and what it really means to build brands with integrity. From "advertising athletes&qu...

This week, Breaking and Entering breaks into Bakery’s Austin HQ where the lobby is a bar, the agency has a spirit animal, and the work is built by people who are hungry to make things that actually matter. Founders and creative leaders unpack why Austin has become one of advertising’s most magnetic cities, how indie agencies are reshaping the culture, and what it really takes to build work without...

Breaking And Entering's 2025 Ad Agency Of The Year. 03:10 - Recap of the year in advertising 06:10 - Breakout agency of the year 17:00 - Agency of the year 46:00 - Campaign of the year 01:09:30 - Looking ahead to 2026 More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/b...

Breaking into advertising has changed. In this solo episode, host Geno Schellenberger shares an updated framework for breaking into the industry in 2026 as entry-level roles shrink and expectations shift. He walks through Nerd Up, Work Up, and Cool Up, then introduces a new fourth pillar that now matters more than ever. If you are a student, recent grad, or early-career professional trying to brea...

Jeff Goodby joins Breaking and Entering to unpack how a career built on curiosity, risk, and a little vandalism reshaped modern advertising. From breaking into the industry with a homemade portfolio to co-founding Goodby Silverstein & Partners, Jeff shares hard-earned lessons on ideas, leadership, and why the best work should feel a little dangerous. He dives into the thinking behind iconic ca...

Disclosure: Travel and accommodations for this visit were provided by the agency. Breaking and Entering breaks into Tombras, setting up inside the agency’s real-time social and data bunker in Knoxville. Geno and Jack sit down with Tombras CCO Paul Caiozzo and ECD Nathan Frank to unpack how data, AI, and cultural listening actually fuel breakthrough creative work. They get into fast-turn social mom...

Geoffrey Goldberg went from Broadway performer to Co-Founder of Movers+Shakers, one of the most influential social first agencies today. We talk about how he built the agency, what makes content go viral, the culture behind their creative process, and how he thinks the next generation can break into advertising. He also shares his path from the stage to the industry, the lessons that shaped him, a...

Omid Farhang joins the show to talk about how he built Majority from the ground up, and why being tapped into culture gives creative work a competitive edge. He breaks down the early days of pitching the idea to Shaquille O’Neal and the pressure of proving the agency through real work. We get into his rise from Crispin intern to industry leader and why persistence matters more than talent. This ep...

PayPal Ads is one of the most interesting new ad platforms in the market. We sat down with Dr. Mark Grether, SVP and General Manager of PayPal Ads, to break down how PayPal collects first party commerce data from PayPal, Venmo, and Honey, how 30 percent of global commerce passes through its products, and why they believe the future of advertising is buying directly inside the ad.  We also did a mo...

Andrea Gilman, CMO of Early Warning (Zelle and Paze), joins Breaking and Entering Brandside to share three rules for building a marketing career you actually enjoy. She traces her path from economic consulting in Excel to Time Inc, IBM, startup life, more than 20 years at Mastercard, and now leading products used by millions, explaining how an MBA, empathy, and trust shaped each move. Her three ru...

Liz Taylor is one of the most awarded creatives alive and the Global Chief Creative Officer of Ogilvy. In this episode, she breaks down how she almost became a lawyer, the cold call to Leo Burnett that changed everything, and the path that led her to running Ogilvy’s creative work across 83 countries. She also shares her philosophy on leadership, resilience, and the advice she gives every young cr...