Breaking and Entering Advertising Podcast

The CMO of Saatchi & Saatchi, everyone.  Nicole Souza is growing the historically creative and constantly innovative Saatchi & Saatchi agency brand.  She's kind of a big deal, and that's okay. She's able to speak our language and tells us the basics of the new business process, how she approaches it at her agency and, of course, how you can break into new business. And the rest of advertising as a...

Jason LaFlore will help you break into advertising.  From grocery store manager to creating Super Bowl Ads, we discuss Jason's career and advice.  We learn that the world of advertising is smaller than you would expect. We learn how portfolio school was the right route for Jason.  We learn about the big Chicago advertising agencies and the importance of putting your perspective in your portfolio. ...

Tune in to this week's episode of ADjunct for a conversation with Professor Jay Newell.  With over 20 years of experience in the industry, including work in network journalism, advertising, and media management, Jay shares his career journey and innovative teaching methods.  We also discuss his meeting with THE Mr. Rodgers, the strengths of Gen Z, and his advice for advertising students.  Links Co...

Campaign Magazine strives to help beginning advertising talent.  And Alison Weissbrot is leading the charge.  As US Editor at Campaign, the largest global advertising trade publication, she covers ad agencies, media, ad tech/mar tech and commercial creativity. But, we also dive into some programs designed to help beginning talent break in and thrive in advertising.  You won't want to miss this one...

"Brand Patriotism"  He defines this position as "an unflagging belief in, and defense of, the value, power and meaning of a brand." Marshall Goldman preaches this to his students. He is a professional advertising lecturer at Depaul University in Chicago. Marshall Goldman has been an international executive creative director and an eminent copywriter who worked at Leo Burnett in the U.S. and throug...

Welcome to ADjunct, where we interview the top advertising lecturers and professors across the country to lend some knowledge to your ear. This week you will learn from Shannon Bichard, Associate Professor at Texas Tech University and Chairperson for their Advertising & Brand Strategy department.  She is very passionate about teaching and mentoring students. At the undergraduate level, she often t...

He's the advertising agency expert. Brian Bonilla is Ad Age's agency reporter.  So he knows which shops are hot.  And which shops are not.  If you listen in, you will learn some tips and tricks to break in and thrive in a creative advertising agency, which we love.  *** Links: Follow him on Twitter: here Connect with him on LinkedIn: here Check out Ad Age's Small Agency Awards: here Check out Ad A...

Leo Burnett was also a pig farmer.  We know this is true because Dave Koranda tells us how he met Leo in this episode when he was ten years old.  Some of that Leo luck rubbed off on Dave because he's been instrumental in the advertising industry ever since.  Dave is a Professor of Practice Emeritus at the University of Oregon. He explains the basics of breaking into advertising and the importance...

Not many people care as much as Mark Jenson.  Mark is an advertising Lecturer at the U of MN Hubbard School of Journalism and Mass Communication. Of 150+ interviews, he is one of the nicest guests I've had on.  He will teach you whether or not you should pursue a Master's degree, portfolio development tips and some networking fundamentals in this episode.  Oh yeah, he's extremely well-connected an...

The Boss of Adweek.  Ann Marinovich is the Chief Content Officer of Adweek.  It's the publication that we all know and love.  It's there with us for the best of times and the worst of (ad) times. She leads the company's content strategy and capabilities across all content formats, including editorial, events, branded content, social, podcasts, video and community engagement.  Ann takes time to tel...

Mark Allen is one of the top advertising educators in the United States.  Mark joined the Temerlin Advertising Institute at Southern Methodist University in 2003 to help start and build a new creative program for aspiring art directors, designers and copywriters in Dallas.  Since then, work produced by his students has been recognized by the advertising industry's most respected venues: the Americ...

She won Texas State University President's Award for Teaching Excellence in 2017.  It is our mission to interview the best advertising professors across the country. This week we speak with Jenny Buschhorn, Associate Professor of Advertising at Texas State University.  She's one of the best because she has amazing industry experience and prepares her students on how to get jobs they love.  And she...

Brand Strategy at Microsoft. That's not an advertising agency.  After double-checking, we can confirm that Microsoft is not an advertising agency, but we can confirm Christina Adranly loves her new role there as a brand strategist.  It's the age-old discussion of client-side vs. agency side, and we are grateful for Christina's perspective on the topic.  After a recent switch from the agency side,...

You have a lot in common with cereal boxes at the grocery store.  Bill Schwab, a Professor of Practice at IU and a creative director with over 25 years of experience, is our next guest.  Schwab has worked on brands like GE, BMW, and McDonald's and has received recognition from Adweek, AdAge, and the One Show.  Tune in to hear about his career journey and valuable lessons for aspiring advertisers. ...

It's Corn!  You have to move quickly to tap into culture as an advertiser.  Jamie Falkowski is the Chief Creative Officer at Day One Agency, and they know how to move quickly and on strategy.  Day One Agency is a creative communications agency built for the next 10 years (and 24 hours). Jamie's efforts have caused nearly 50% business growth at the agency over the last year in partnership with clie...

Who is the guy always interviewing? Well, he got interviewed, and now we are posting it. Aaron Jolly speaks with Geno Schellenberger on his Podcast, "Advertising Inside Out". So, maybe this is some much-needed background on the guy asking all the questions every week. Connect with Geno here: https://flowcv.me/geno-schellenberger Subscribe to Aaron's podcast here: https://open.spotify.com/episode/2...

Class is in session.  Minus the hundreds of dollars, it costs you for a credit.  Chris Sparks is an Instructional Associate Professor, Integrated Marketing Communications at the University of Mississippi.  She has 10+ years of teaching and 25+ years of industry experience at places like Ogilvy & Mather, The Coca-Cola Company, M&M/Mars, Inc., and The Colgate Palmolive Company. You can learn her adv...

You can tell by their headshot; this will be a good episode.  Andrew Fatato and Dave Haller are the Co-Founders and Creative Directors of Major. A NYC-based creative agency that helps brands, agencies, and production companies create ad campaigns that aren't boring. Dave and Andrew taught "How to Have Ideas" at Miami Ad School.  They have turned the material they developed for that class into a bo...

Welcome to ADjunct, where we interview the top advertising lecturers and professors across the country to lend some knowledge to your ear. Without spending thousands of dollars on a University Credit. A free lesson in advertising that won't cost you thousands of dollars.  Lou Schiavone is a professor of practice at Michigan State University.  If you listen to this episode, he will teach you the im...

One of the most awarded copywriters in D&AD history.  Eric Kallman helped create campaigns such as Old Spice's "The Man Your Man Could Smell Like" and celebrated work for Skittles, Coca-Cola, KAYAK, Ragu, Little Caesars, CareerBuilder and many others. Eric is the Founder and Chief Creative Officer of Erich and Kallman, a small but mighty creative shop.  Who knows, if you listen and connect with Er...

We have a new accomplice and a new guest this week. Cooper Colvig hosts this week's Breaking and Entering episode. Cooper is an incredible strategist and advertising mind who shares the same passion for helping aspiring marketers break in and thrive in advertising. He is someone you should all connect with, as he is always looking to help out. This week Cooper interviews Jim Bosiljevac, VP, Head o...

You can create the best ad of all time. You can craft the perfect media plan.  You can achieve the best results.  But how do you know if the reported impressions are the right people? Or even real people and not bots?  Matt Wasserlauf is the CEO and Founder of Blockboard, a company that maximizes advertising performance by guaranteeing ad spend is used to its fullest potential built on Blockchain....

The Creative Ladder is making advertising more inclusive.  Dionna Dorsey Calloway is the CEO and co-founder.  Along with superstar David Griner and Ryan Reynolds, Dionna tells us how The Creative Ladder can help you break in and thrive in advertising.  They help students from all backgrounds learn about creative careers and offer leadership training for those beginning their journeys.  Making Dion...

Brazil Breeds Creativity.  Maicon Silveira and Luiz Faria are an award-winning ACD duo at Havas Chicago.  Born and raised in Brazil, they explain how their culture and background set a strong foundation for their creative success.  They will inspire you. They will teach you.  How to work hard and have fun in the wonderful world we call advertising.  Check out their portfolio here: https://maiconlu...

"Hello I'm A Mac."  "And I'm A PC."  If you were around from 2006-2009, you might recall some of Jason Sperling's ads from the "Get A Mac" campaign.  Today, he is the Global Executive Creative Director of Reality Labs at Meta. He overs AR, VR and Metaverse marketing. Jason comes on the podcast to tell some stories, like how Steve Jobs told him his work is shit and lends you advice on how you can b...