Breaking and Entering Advertising Podcast

Discover the secret weapon of your career: your personal brand! Join host Jay Towns on "BYOB: Build Your Own Brand" as he uncovers the power of personal branding, showing you how to give your work a voice and open doors to exciting career opportunities.

Will Campbell is the CEO of the award-winning Quantasy + Associates advertising agency based in LA.  Quantasy + Associates is an award-winning creative agency blending advertising, technology, entertainment and culture Fun fact. Will got his start in marketing by working on one of my favorite shows/movies that aired in the early 2000s; you will have to listen to figure out which one!  This episode...

My goodness, this is a good one.  Willie Baronet is a professor of advertising at the Temerlin Institute of Advertising at Southern Methodist University.  Willie Baronet owned his own agency for 15 years.  Willie Baronet has also been buying signs from homeless people across the country for the past 20+ years, and his art gallery and documentary is called "We Are All Homeless." From breaking into...

In this week's episode of the Breaking and Entering Advertising Podcast, we're joined by Owen Williams, the founder of the globally recognized talent recruitment agency, Outside Lines.  Starting as a one-person shop in 2019, Owen's passion for cultivating influential teams has led Outside Lines to become a leading name in matching world-class talent with the right organizations. With a history at...

"Talent Unmasked" is our chance to credit those working hard on their advertising break-ins. This may be the nudge that a person needs to get noticed. Today, Aidan Whitney explains the idea and how it came to life. Nominate yourself or an aspiring advertiser to get them on the list and noticed by the best advertising agencies and recruiters. https://docs.google.com/forms/d/e/1FAIpQLScyWPNSG7L-pGEj...

"If we win the NSAC competition, I will let you all shave my head"- an actual quote by this week's guest former student.  If that doesn't portray passion, maybe the 30+ years of teaching creative advertising will.  Professor Joe Bob Hester is an Associate Professor at one of the oldest public universities in the United States - the University of North Carolina at Chapel Hill.  Much like Dean Smith...

How should agencies take a multicultural approach?  Maribel Orozco has led multicultural efforts at H/L Agency for the past 20 years.  Born in Mexico City, she tells us her break-in story. Her perspective on how to target a variety of segments.  And how H/L Agency has maintained client relationships for years longer than many of us have been alive.  From Mexico City to the Bay Area, Maribel has le...

Mark Barry is an assistant professor and program director of the Minerva Creative Portfolio Program at the University of Alabama.  Minerva is the scrappy portfolio program from that football school in the Deep South. It's a two-year portfolio program that allows students to build a competitive creative portfolio while getting their undergraduate (BA) or graduate (MA) degree in Advertising at The U...

Alyssa Meyers and Kelsey Sutton both write for Marketing Brew.  This episode, I ask them about the current macro trends in advertising, their predictions and their overall assessment of the industry.  Alyssa and Kelsey are people you want to follow.  Their newsletter is perfect for aspiring marketers or seasoned vets.  The Marketing Brew website should be on your bookmark bar! Links Marketing Brew...

This week, we learn from one of the best ad educators. To prove it, Oscar Chilabato was the recipient of the 2017 Distinguished Advertising Educator Award. Oscar Chilabato is an Advertising and Marketing Communications professor at Johnson and Wales University. He is a strategic communications specialist. Faculty advisor to the award-winning Johnson and Wales ADTEAM. Member of the National Educati...

Assemblage. That word might make you think of Legos or assembling your first IKEA futon in college. Not quite. Today, we are talking about brand assemblages. We are lucky enough to have Cooper Colvig and Emmanuel Probst, Global Lead of Brand Thought Leadership at Ipsos, break down the core concepts in Emmanuels new book Assemblage. In short they are the social and cultural attributes that form ass...

Shareina Chandler is a copywriter at Wieden + Kennedy Portland.  Before that, she was writing at Goodby Silverstein and Partners.  Let alone that's a fantastic resume. But we dive into how she landed at those agencies in this episode.  You will learn the persistence it takes to break into advertising.  Including her journey at multiple failed start-ups, moving across the world for her career and m...

He makes great ads. And he makes great mustard.  Craig Allen is the Founder and Chief Creative Officer of creative agency CALLEN. Before establishing CALLEN, he spent nearly 10 years at Wieden + Kennedy, where he worked on various brands.  He most notably led the Old Spice team responsible for the “Smell Like A Man, Man” campaign. Craig has won the industry’s most prestigious awards, including two...

How does a person with an economics degree and a master's in commerce break into strategy?  Moreover, how does this very same person break into a historic creative advertising shop?  Then work his way up to a strategy director at Mojo Supermarket and win a grand effie along the way?  All good questions, which Nitin Dua answers this episode.  Nitin breaks down his break-in. We talk portfolio school...

Culture. A topic marketers are always discussing. Strategists are asked for cultural insights, creatives are asked to disrupt cultures with mind blowing activations, but it can often be forgotten by the time a campaign makes its way into the world. Marcus Collins and Cooper Colvig break down culture, its vitality to successful work, and his new book For The Culture, where he goes into far greater...

You should try Doug Gould's "Bullseye" method for your career search.  Doug Gould is a fantastic advertising professor of practice at Boston University.  He runs an intense but effective series of creative development classes at BU that works for his students. They break into advertising. They break into excellent agencies.  His 30+ years of advertising experience and his passion for fostering the...

Walter T Geer III is about sending the elevator back down.  He is an industry icon known for creating compelling mobile advertising experiences revitalizing how brands and advertisers connect with consumers through many digital platforms.  He is the Chief Experience Design Officer at VMLY&R. His voice reaches and inspires the entire advertising and beyond, having interviewed notable individuals, i...

At some point, we all ask ourselves, why advertising?  What does it say about us to be an advertiser or marketer? What do our jobs do to our souls?  Every marketer may have a different reply to these questions, and some may even struggle to answer. Ben Purkert’s debut novel, The Men Can’t Be Saved, takes you on a wild journey to truly answer them.  We were lucky enough to sit down with him and dis...

Here it is. Handpicked by Kellyn Blount (ECD at Preacher) herself, the Blue Crowbar award-winning campaign. The Blue Crowbar goes to the single best campaign submitted. Best in Show. We asked the nation of aspiring advertisers to develop a brand identity and creative marketing campaign that establishes Microsoft's BING as the undisputed pound-for-pound Champion for Generative AI in the minds of co...

To win USA Today's ADmeter, which takes the general population's vote for "who had the best Super Bowl commercial," is hard. To win it three years in a row is damn near impossible. To do that with an agency that is six years old. It is unbelievable. To do that with an agency with just around 100 people, well, is why we have on Megan Lally. Megan Lally is part owner and runs all things on the busin...

This week Mark Ritson and Cooper Colvig unravel some of the intricacies and pitfalls of marketing in the United States, as well as how we can keep our focus on the fundamentals. Mark’s message is clear. It’s time to get back to the basics and utilize all of the incredible marketing effectiveness work coming out with a grain of salt. Client situations and objectives vary, so use the work that makes...

This week we have the co-founder and creative chief of the Detroit-based creative agency Lafayette American on. Toby Barlow recorded this episode from Lake Champlain, and you should listen to his advice to one day get his views. But back to advertising, he teaches us about his story and how you, too, can achieve success. Toby ran the Ford account at TBWA/Chiat Day and J. Walter Thompson Worldwide...

Victoria Clouse's story is exactly what you need to hear. Whether you're interning this summer, heading into your full-time job, or still figuring it out, this episode has information for you. Victoria is two years of experience in her advertising career as an account manager at the historic advertising agency, Fallon, based in Minneapolis. She details how she landed a mentor, kept up with her men...

This week we have a combo episode. It tells the stories of two successful women in marketing, in two different roles within marketing, united by the same graduate degree. Emilie Vicchio is the Marketing and Brand Communication Director at Client Solutions Architect, a global professional services firm. And Shannon Obrecht is her own boss. She owns her design agency, where she has dedicated her car...

She was a skier for Italy's national team. Now she's creating advertising, working as an art director for DDB San Francisco. A few years and 6,000+ miles later, Beatrice did a lot in between to break into advertising. You will learn the importance of a strong personal brand narrative, understanding your vision and how trusting the process can help you break into advertising. Links Connect with Bea...