Breaking and Entering Advertising Podcast

Many of us have backward paths into the ad industry. Jason Gingold's move from aspiring actor to Head of Strategy at Mekanism is a journey worth listening to. This week, Cooper Colvig and Jason break down the persistence, luck, curiosity, and kindness necessary to not only break into the industry, but leave advertising and marketing better than you found it. It’s no secret our industry is buil...

Ari Weiss is the Founder & Creative Chairman of Quality Experience. An independent creative agency based in New York City, built on the belief that experience is everything and everything is an experience. After starting out at the famous Cliff Freeman & Partners, he worked his way through the advertising industry. In this episode, we catch up with Ari and learn about his transition from G...

This week, Cooper Colvig dives deep into the importance of brand, the world of B2B, and marketing effectiveness. Our guest is Mikayla Hopkins, Head of Brand at Tracksuit, a company revolutionizing brand tracking and reshaping consumer centricity. They chat about her journey in marketing, how she landed in B2B SaaS, and the key effectiveness principles that are changing the game. This episode is pe...

Per the One Club Global Creativity Ranking, Lucas Ribeiro & Kazuo Kubo are the creative duo at the top of the list. Today, they are working at McCann NY. Host Geno Schellenberger asks them how they broke into advertising, made it to the top, and how aspiring advertisers can break in and thrive in this industry. Listen and learn from the best. Their portfolios: https://landk.work/

This week's Blueprint is through the eyes of current MSU student, Sydney Stephens. Listen along as she discusses the benefits of using A.I. to avoid creative block and improve your brainstorming process. Also discussed in this episode is how A.I. has impacted scriptwriting, directors' treatments, and storyboards. Learn more about improving your portfolio and widening your skillset by tunin...

In this episode of ADjunct, Geno Schellenberger sits down with Vann Graves, Executive Director at VCU Brandcenter, to discuss what makes this graduate program stand out in marketing, branding, and advertising education. Vann highlights the unique aspects of VCU Brandcenter, including its focus on the craft, rigorous curriculum, and strong alumni network. The conversation also dives into Vann's...

Cooper Colvig is back! With this week's guest. He's the CCO at The Flower Shop, but it's not what you think. You won’t find any orchids or  tulips - this shop blooms with highly focused ads that people love and propel brands forward. Al Merry, a multi-award-winning creative behind some of the most recognizable campaigns for Nike & Adidas, is the mastermind behind its creative. Join...

Here it is. Handpicked by Gerry Graf himself, the Blue Crowbar award-winning campaign. The best in show.  Blue Crowbar winners are invited on the podcast to speak, learn and network directly with the guest judge.  We asked you all to develop a campaign that establishes Athletic Brewing as the beer brand that doesn’t let you miss out on taste, late nights, or the insanity alcohol tends to lead to....

In this episode of the Breaking and Entering Advertising podcast, host Geno Schellenberger chats with Christoph Becker, Chief Creative Officer at Whalar Group. They uncover Christoph’s journey from industrial engineering to prominent roles in the advertising industry, finally discussing his current mission at Whaler. You will learn about Whaler’s unique role in the creator economy, The Lighthouse...

Listen to Brian Bonilla, Senior Agency Reporter at Ad Age and Geno Schellenberger as they discuss Brian's experiences and key takeaways from the 2024 Cannes Lions Festival. Our hosts discuss everything from the top-notch croissants and rosé to the high-profile panels and celebrity encounters. Learn about the importance of networking, Gen Z creators' presence, and AI's role in the adver...

Sydney Stephens in this episode of Blueprint as she shares valuable tips for creatives who don't have an internship but still want to build a strong portfolio. From networking on LinkedIn, pursuing passion projects, and independent studies, to attending external classes and participating in quarterly award shows, Sydney provides a variety of strategies to help you stay productive and create im...

Sydney Stephens joins us for another week of Blueprint to discuss resumes and how to build a stand-out resume that will help you break into the industry. In this episode, she discusses Applicant Tracking Systems, fonts, and how to format a resume that will help you get hired. Listen along to hear advice that has been passed down from her professors at MSU and ensure that your resume is ready to go...

Brand-side is our segment, which interviews the best marketing professionals in the business. You will hear marketing tactics, advice, and amazing stories to help you break into marketing. The guest, Samantha Siegal, is the Chief Marketing Officer (CMO) of Plezi Nutrition. Co-founded by former First Lady Michelle Obama, PLEZi Nutrition is spearheading a revolution in how we make and market food an...

Valentina is the benchmark for positive energy and how that helps you break into the career you love. Valentina leads the marketing efforts at Ampersand Studios, an innovative, creative co-working and content studio in Miami's arts and entertainment district. Ampersand caters to creative professionals, offering flexible workspaces, private offices, an in-house production studio, and various eq...

For this week's Blueprint episode, Michigan State student Sydney Stephens hops on to discuss portfolio basics. She answers some of the most common questions and concerns students have when it comes to building their own portfolio with advice that has been passed down from her professors. Questions regarding A.I., digital media, and passion projects will finally be answered; specific advice for...

In this episode of the Breaking and Entering Advertising Podcast, the host welcomes guest Kat Gordon, founder of the 3 Percent Movement and a seasoned creative director. They discuss the challenges and pathways for breaking into the advertising industry, focusing on nonlinear career paths and the importance of diversity in creative leadership. Kat shares her journey from starting in ad sales to be...

Join us on the Breaking and Entering Advertising Podcast as we welcome Meg Farquhar and Kendra Schaaf from Schaaf. In this episode, they discuss their career journeys, starting and running Schaaf, and advice for aspiring advertisers. Learn about their experiences at top agencies like TBWA\Chiat\Day and Ogilvy, how they built Schaaf, and their thoughts on the evolving advertising landscape. Discove...

In this episode of 'Breaking with Brian,' hosts Brian and his guest dive into the current state of diversity in the advertising industry. They discuss the 2023 trends, the impacts of recent Supreme Court rulings, and how various companies are scaling back their DE&I efforts. Special guest Lindsay Rittenhouse, Senior Reporter at Ad Age, joins to share her insights and findings from her...

Oliver McAteer, a partner and the head of development at Mischief USA, a creative agency known for being one of the best shops today. Oliver, a British native who has lived in the U.S. for the past eight years, shares his experiences from surviving an earthquake in New Jersey to his previous life in the UK, providing a glimpse into his background and personality. Last week, Mischief won Most Effec...

Matt Rotondo holds the position of Head of Brands at Sugar23, a company that diverges from traditional advertising agencies by focusing on entertainment production and talent management. Unlike conventional ad firms, Sugar23 specializes in integrating brands into media through creative partnerships and projects that range from TV shows and movies to talent collaborations. Their innovative approach...

This episode features a comprehensive discussion of controversial ads in the advertising industry, focusing on Apple and Bumble's recent campaigns. Brian Bonilla and Geno Schellenberger explore the nuances of each controversy, the public's reaction, and the lessons to be learned for advertisers. They are joined by Tim Nudd, the Creativity Editor at Ad Age, who shares his insights on the ma...

This podcast episode features your accomplice, Geno Schellenberger interviewing Dave Reidy, Managing Director and Chief Creative Officer at Havas Life Chicago, in person at the Havas Chicago office. Dave shares his journey into healthcare advertising, emphasizing the unique challenges, rewards, and the importance of creativity within the sector. The conversation covers topics such as maintaining p...

This podcast episode deviates from the usual guest interviews to introduce 'blueprint,' a segment that provides deep-dive advice on specific topics in the advertising industry based on listener inquiries.  The host, Geno Schellenberger, shares personal experiences and strategies on preparing for job interviews, emphasizing the importance of thorough company research and presenting oneself...

The goal of this podcast is to help you break in and thrive in advertising. And Marketing. And heck, maybe to help you become a CEO.  Welcome back to breaking and Entering brand-side. We interview the best folks who work in creative communications directly for businesses. Not agencies. Although we love agency folks too.  Today, we learn from Gertrude Allen, CEO of Lola Dating, a new dating app tha...

Breaking with Brian: Episode 6 - "Agency" Rebrand Brian Bonilla, Senior Agency Reporter at Ad Age and Geno Schellenberger, Associate Director of Growth and Comms at Havas Chicago, discuss the developing stories of the advertising world, focusing on the significant shift from traditional agencies to a variety of new models, including consultancies and creative transformation companies. Th...