Brazen Leaders - The Human Edge

In this episode, I share the 3 hardest lessons I've learned as a digital professional – and how you can avoid them. There's no need to waste time trying to be the perfect digital professional. Save yourself the heartache by listening to the key mistakes I made during a decade-plus as a CX expert. My hindsight is your path forward! If you’re short on time, I’ve also condensed all the key...

Useful links: Sign up for the free CX Crash Course Sign up to my weekly newsletter, the only CX newsletter that helps you to design your career in the most radical human way. Download for free the ultimate list of questions to understand your customer! Every week, you’ll find a new episode in your favorite podcast player to feed your thoughts. In the meantime, if you want to discuss, ask me a ques...

Interest in the link between psychology and marketing is rising. But should we be concerned about this? Using social proof, scarcity, reciprocity, loss aversion and so on… These are all psychological tricks we’re sensitive to, no matter whether we’re aware of them or not. But what are they being used for? To increase conversions? Doesn’t that limit what we know about the importance and value of ps...

Julien De Visscher is doing something different when it comes to customer experience. Through his company, Human37 – the first customer data strategy agency – he’s bringing people and technology together in a major way.  His overall mission? To help companies offer better UX and customer experience to end users while making data easier to understand. "I wish the data and technology world was...

I found Dutch-born coach and author Susanne Grant through her book, Drop the Motherfucking Struggle , which was the perfect discovery for me at the perfect moment.  An award-winning business coach, international best-selling author and mother of two, Susanne specialises in helping entrepreneurs, team leaders and business owners redefine what success means to them so they can nail their work-life b...

“The funny thing is, at uni I took a marketing course and literally told the guy sitting next to me, ‘If I ever work in marketing, shoot me dead,’” Ilse Van Dyck laughs.  She’s definitely changed her tune since then, having become a performance marketer before launching Boelo , a marketing job board. But that was before she understood the power of data. “I had this very old-school image of marketi...

Mélanie Boucarut changed her life through coaching. It helped her to fix her relationship with her estranged mother, lose 22 kilos, save a bunch of money, find a loving partner and improve her mental health.  And all this took just 2.5 years.  That’s how long Mélanie has been a life coach for, but she’s also coached and mentored informally as part of her job or on the side for two decades. And it’...

I’ve known Stéphanie Duchemin for seven years now, ever since she gave me my first shot as a consultant. So getting her on the show to talk about the employee experience has been a long time coming! Stéphanie is head of human capital at The House of Marketing , a fast-growing agency with a team of 90 people. As the group’s been evolving, she’s helped across different entities, including recruitmen...

I was super happy to speak with Simon Vandereecken recently for my podcast. UX is not yet a hot and trendy topic in every area of our sector – but it should be! Simon has been a user experience designer and researcher for a bit more than 10 years now. He loves working on products and services to make them easier for people to grapple with while also helping companies understand their users better....

The employee experience, particularly around wellbeing management at work, is a trend I'm very happy to see increasing. Companies are really starting to realise that staff expect – and deserve – more than just basic benefits.  Because of this, I wanted to ask Jasper Dezwaef , a psychologist with a background in marketing research, to explain how and why businesses are focusing on enhancing th...

Leadership. It’s a topic that’s dear to me. It's all over the internet. It's trendy. There are inspirational examples of it all around.  And yet, being an excellent leader isn’t something that’s easy to learn.  Which is why I wanted to speak with leadership expert Minter Dial, “an enjoyer of the messiness of life”. He’s a storyteller who’s on a mission to elevate the debate and connect t...

Welcome to People and Digital, the Podcast. My name is Amelie Beerens, Customer Experience consultant I help managers take actions on their digital roadmap thanks to my strong Customer-centric mindset and proven methodologies developed over the last ten years. You can have a positive impact and start to boost your digital journey right now. It’s always a good moment to start. This week we'll...

This week, I share with you my techniques, tips&tricks to say no. in a constructive way.  Consider it as a guide for your integrity at work! It's packed with various insights and examples. Useful links: a summarized, quick-read version right here Sign up for the Digital Letters Every week,  you’ll find a new episode in your favorite podcast player to feed your thoughts. In the meantime, i...

This week I would like to introduce Katharina Müllen. She's a Vitality Coach and she works with leaders and their teams, enabling people to boost their vitality. “I'm very interested in helping people to stay playful and connect with other people, because those are the prerequisites for having a life that is of high quality; a life where you contribute to something that’s worthy” I’m rea...

Welcome to People and Digital, the Podcast. My name is Amelie Beerens, Customer Experience consultant I help managers take actions on their digital roadmap thanks to my strong Customer-centric mindset and proven methodologies developed over the last ten years. You can have a positive impact and start to boost your digital journey right now. It’s always a good moment to start. This week we'll...

Customer experience can be a complicated subject, so Jonathan Daniels , author of the Customer Experience Playbook , and I tackled some of the myths surrounding it on my latest episode of People&Digital, the podcast.  Jonathan is also the organiser of CX Brussels, a Belgium-based networking platform that supports customer experience professionals, not to mention a consultant and trainer, so he...

Welcome to People and Digital, the Podcast. My name is Amelie Beerens, Customer Experience consultant I help managers take actions on their digital roadmap thanks to my strong Customer-centric mindset and proven methodologies developed over the last ten years. You can have a positive impact and start to boost your digital journey right now. It’s always a good moment to start. This week we'll...

I was very happy to have a conversation with Rik Vera for my latest episode of People&Digital, the podcast, as he’s such a highly respected customer experience thought leader – in Belgium and beyond. An influential business philosopher, coach and advisor, he inspires people with an approach to CX, disruption, sales and marketing based on culture, curiosity and responsibility. We spoke about wh...

This week, we explore the so galvanized concept of Digital strategy with Michel Demoor . A very insightful conversation where we discuss Strategy prototyping, positive&constructive collaboration on digital projects and of course... what's CX strategy! It's packed with various additional insights and examples. Useful links: a summarized, quick-read version of Michel’s interview Sign u...

You can have a positive impact and start to boost your digital journey right now. It’s always a good moment to start. This week we'll explore the list of the 10 best practices that improve EVERY relationship. You can also find the summary article right here. During the episode, I refer to these links: Sign up for the Digital Letters How to be an agile and resilient manager Visit my website Yo...

You can have a positive impact and start to boost your digital journey right now. It’s always a good moment to start. This week we'll explore the list of the 7 important things to get in motion to improve your Customer Experience. During the episode, I refer to these links: Get your free guide to create a Customer Journey Map.  Build 5 powerful habits to become customer-centric minded. Signup...

Brooklyn-based UX designer Jonathan Haines specialises in creating seamless user experiences online. But when he’s not working at his day job or spending time running and playing basketball, you can find him figuring out ways to help new UX designers thrive.  Having worked for an early-stage education tech startup, Jon is passionate about the intersection between education and technology – so he w...

Learning how to give and receive feedback – without causing any tears! – was a game-changer in my working life.  Throughout my time in business school, and during the early years of my career, no one explained the importance of constructive criticism to me.  And the results on both my personal and professional life were damaging.  I wasn’t able to share information in a constructive way. I started...

Most product launches fail and more than 80% of startups fail .  Most of these fold because their creators misread the market demand.  These numbers are enough to make you dizzy, so I wanted to speak with Yannick Khayati , a digital native who, in his own words, is “somewhere in the field between marketing and innovation”. Yannick loves innovation, so he decided to combine the two and launch what...

Ludovic Delmas and Colton Schweitzer are the brains behind Kickass UX , an awesome company that empowers graphic designers transitioning to the growing field of UX design. The senior UX designers kept seeing students leave university and bootcamp with the same cookie-cutter portfolios – a paradigm they wanted to change. Now, they help people learn the actual process of UX design from scratch while...