BRAVE COMMERCE

Podcast Description: In this episode of BRAVE COMMERCE, Sylvia Buxton, President and CEO of Perfetti Van Melle Americas, joins hosts Rachel Tipograph and Sarah Hofstetter to explore how impulse brands like Airheads and Mentos are thriving in a digitally transformed retail landscape. Sylvia shares how her team is reimagining impulse marketing for both eCommerce and brick-and-mortar environments, ad...

In this episode of BRAVE COMMERCE, Laura Knebusch, SVP of CPG Marketing and Consumer Experience at Georgia-Pacific, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how she’s evolving the role of marketing inside a legacy CPG organization. Laura shares how her team has shifted from traditional brand marketing to a full-funnel strategy that integrates national media, retail media, and s...

In this episode of BRAVE COMMERCE, Justin Noland, VP of Digital Experience at Treasury Wine Estates, joins host Rachel Tipograph and guest co-host Melissa Burdick live from the ShopTalk floor. Together, they explore how Treasury is responding to challenges facing the wine industry while building stronger digital and consumer experiences. Justin explains how the company addresses climate change, re...

In this episode of BRAVE COMMERCE, Danielle Sporkin, SVP of Media & Marketing Services at Ferrero North America, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on her nonlinear career journey from agency leadership to the Ferrero boardroom. Danielle shares how Ferrero’s philosophy of “change by preserving” guides their approach to digital transformation, retail media, and brand b...

In this episode of BRAVE COMMERCE, Brad Feinberg, VP of Media, Digital, and eCommerce at Molson Coors Beverage Company, joins hosts Rachel Tipograph and Sarah Hofstetter to share how he is reshaping the role of marketing within a regulated industry by bringing together brand and performance, digital and traditional, creative and commerce. Brad explains how his team applies data, agility, and a con...

In this episode of BRAVE COMMERCE, Josh Hackbarth, Chief Marketing Officer at MGA Entertainment, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of the toy industry and how MGA is redefining how consumers engage with its brands. Josh explains why building emotional connections is now just as important as product innovation and how MGA is adapting to cultural trends, digi...

Podcast Description In this episode of BRAVE COMMERCE, Neil Shah, Chief Commercial Officer at SharkNinja, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how SharkNinja has grown from a single category company into a $5.5 billion global brand spanning more than 36 categories. Neil shares how SharkNinja’s consumer first approach fuels rapid innovation, ensuring every product meets four...

In this episode of BRAVE COMMERCE, Steve Siegal, Chief Marketing & Innovation Officer at Curology, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss Curology’s journey from a DTC disruptor to an omnichannel skincare leader. Steve shares how launching in Target, Walmart, and CVS has reshaped Curology’s strategy, driving credibility, visibility, and a seamless consumer experience acro...

In this episode of BRAVE COMMERCE, Ben Galvin, Sr. Director of Omnichannel Retail Sales & eCommerce at Monster Energy, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the critical role of category management in today’s omnichannel landscape. From the physical shelf to the digital shelf, Ben explains how the fundamentals of CPG have transformed, why search rankings now rival prime...

At BRAVE COMMERCE Live in 2024, leading experts in media investment, Farrah Linden, Media Director at Wella Company, and Josh Cierski, Associate Director of Media at Reckitt, engaged in a candid debate on the evolving dynamics of brand media and retail media. Moderated by BRAVE COMMERCE hosts Rachel Tipograph and Sarah Hofstetter, this insightful discussion unpacks how brands navigate budget alloc...

BRAVE COMMERCE Live, held in May 2024, brought together leading voices in commerce to explore the rapidly changing landscape of consumer behavior, technology, and retail strategies. Rachel Tipograph, Founder & CEO of MikMak hosted a dynamic panel discussion with Kate Hamill, Director, Head of Industry, Retail & eCommerce at Meta, Veeral Shah, President & Chief Customer Officer of Nestl...

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph, Founder & CEO of MikMak, and Sarah Hofstetter, President of Profitero, dive into the untapped potential of Medicare Advantage dollars with Julie Fleischer, GM, and Chief Experience Officer, and Jared Childs,  VP of Business Development at Soda Health . Together, they unpack how the $30 billion pool of "use-it-or-lose-it" benefits...

In this episode of BRAVE COMMERCE, Rachel Tipograph, Founder and CEO of MikMak, and Sarah Hofstetter, President of Profitero, tackle breaking news reshaping the media and advertising landscape. From TikTok's potential ban in the U.S. to Meta’s controversial decision to deprecate fact-checking, they explore how these seismic shifts impact both large and small brands' strategies. The duo offers unpa...

In this episode of BRAVE COMMERCE, Sarah Hofstetter and Rachel Tipograph sit down with Jean-Paul Jansen, CMO of Mars Pet Nutrition North America, to discuss the evolving Pet Care market. Jean-Paul shares how Mars adapts to trends like premiumization and shifting consumer expectations, from innovative product launches to strategic use of retail media networks and eCommerce. Jean-Paul reveals Mars’...

In this episode of BRAVE COMMERCE, Kris Malkoski, CEO of Learning and Development at Newell Brands, joins Rachel Tipograph and Sarah Hofstetter to share her approach to driving transformation and growth. Drawing from her extensive experience as a business leader, Kris explains her four key operating principles for building successful brands. Kris highlights how Newell Brands is tackling industry c...

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter chat with Michelle Crossan-Matos, Chief Marketing Officer at Ulta Beauty. Michelle shares how her career journey from Procter & Gamble to Samsung and now Ulta has shaped her innovative approach to retail marketing. With insights on blending agility, customer-centricity, and brand-building expertise, she reveals how...

BRAVE COMMERCE Live, which took place in NYC in May 2024, brought together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they could work together to drive growth. Ashley Becker, VP of Global eCommerce Capabilities at Kraft Heinz, and Mike Geller, President of eCommerce and Digital at Newell Brands, joined BRAVE COMMERCE host Sara...

In this compelling episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with Greg Hewitt, CEO of DHL Express in the U.S., to discuss the future of logistics and commerce. Drawing on his 30 years of experience at DHL, Greg offers forward-looking insights into how global shipping is evolving to meet the demands of an increasingly digital and connected world. While reflecti...

In this episode of BRAVE COMMERCE, co-hosts Rachel Tipograph and Sarah Hofstetter welcome Victoria Lozano, EVP of Brand Marketing at Crayola, to discuss how this iconic brand continues to innovate and make an outsized impact with a lean team of fewer than 2,000 employees. Victoria shares Crayola's enduring purpose rooted in fostering creativity for over 120 years and how this mission influences ev...

In this insightful episode of BRAVE COMMERCE, Sucharita Kodali, Vice President and Principal Analyst at Forrester, returns for an unprecedented third appearance to dissect the current state of consumer commerce. Joining hosts Rachel Tipograph and Sarah Hofstetter, Sucharita delves into the phenomenon of the "vibecession," where consumer spending remains resilient despite a lingering sense of econo...

In this compelling episode of BRAVE COMMERCE , co-hosts Rachel Tipograph and Sarah Hofstetter sit down with Katie Williams, Chief Marketing Officer of Haleon. As a seasoned leader in consumer packaged goods (CPG), Katie shares her unique journey, navigating two major corporate spin-offs—Kraft-Mondelez and GSK-Haleon. She delves into the critical lessons learned about purpose-driven business strate...

BRAVE COMMERCE Live which took place in NYC in May 2024 brought together hundreds of brand leaders to discuss the biggest challenges and opportunities facing the commerce industry and how they could work together to drive growth. This episode features a live recording from that event and features Marcia Resnick, Head of eCommerce at Pernod Ricard, Kevin Shapiro, SVP, US Consumer Beauty Brands at C...

In this episode of BRAVE COMMERCE , Matthew Graham, Chief Marketing Officer at MARS Global Food & Nutrition, delves into the delicate balance between honoring a brand’s rich heritage and driving innovation in a fast-changing industry. Drawing from Mars’ century-long legacy, he shares how the company evolves its marketing strategies to remain relevant to modern consumers while staying true to i...

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph, Founder and CEO of MikMak, and Sarah Hofstetter, President of Profitero, sit down with Meghan Archer, Vice President of Digital Commerce Sales at PepsiCo. Meghan shares her unique career journey from consumer electronics at T-Mobile, to a dynamic decade at Amazon, to her current role at PepsiCo. She reflects on how her varied roles at Amaz...

In this episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter sit down with Mesh Gelman, the visionary founder and CEO of Cumulus Coffee Company. Mesh shares his fascinating journey from textiles to the world of coffee, revealing how a chance encounter with Starbucks icon Howard Schultz inspired his shift from “putting people to sleep” in the home fashions industry to “waking them...