BRAVE COMMERCE

Priya, Sarah & Rachel discuss the value of putting the shopper first. As traditional acquisition playbooks become less successful, how can DTC brands understand where their shoppers are discovering products, and how they behave on these sites? Priya Shenoy, Director Shopper & Customer Marketing at Tillamook, discusses developing a challenger mindset - think deeply about your priorities &am...

Eric Lucari, Global Amazon Team Lead, has an impressive eight year career at Unilever, with experiences from working on the  frontlines of their Amazon sales business to jumping into eCommerce all the way back in 2016. Today, he shares how his Amazon team works alongside  other retail teams & three keys to success at a digital CPG. He also dives into the importance of sustainability - its futu...

Kevin Shapiro, Senior Vice President of US Marketing, Consumer Beauty at Coty, discusses the latest trends in the beauty industry today, including overall wellness, self-care and skincare. He also shares how their strategies have innovated toward a more digital world, with new developments in A.I. & omni-channel. Lastly, he touches on aging down their traditional, iconic brands by amplifying y...

Carlo Savino, Vice President of Americas eCommerce at Lenovo, shares how to maintain a positive customer experience during supply chain issues in the consumer electronics industry. Gaining updated visibility into inventory with effective data streams & tools can help you set realistic expectations with customers so you are not overpromising and under delivering. Constant communication with you...

Heaven Hill Brands has been in Kate Latts’ family for three generations, founded by her grandfather in 1935. Now, as CMO, Kate discusses how the brand has stayed relevant throughout it’=s 85+ years of business, especially in this new eCommerce space. Kate dives the foundation of a successful brand: authenticity, relationships & being nimble. She also shares how Heaven Hill has continued to inn...

Laura Hyland shares the valuable lessons she has learned throughout her impressive 16 year journey at Henkel. As the Vice President of eCommerce US, Laura explains how she built an eCommerce team & strategy from the ground up. She shares the building blocks for success in implementing and supporting eCommerce at a large CPG company. These include bringing the C-suite on board, identifying the...

This is a pre-recorded session from ADWEEK's CommerceWeek in collaboration with BRAVE COMMERCE. In this episode, Joey discusses how eCommerce has fundamentally changed Sabra over the last two years, and where he sees consumer behavior going in the near term.  Hosted on Acast. See acast.com/privacy for more information.

Stephen Chriss, Vice President, Digital Commerce & Omni Shopper Marketing at Campbell’s Soup Company, shares how brands expand their toolkits to keep up with the constantly changing digital and shopping landscape. Stephen explains the value in “speaking in one voice” to your consumer as you connect your omnichannel experience. Lastly, he debunks and redefines the buzzword “shopper” - and even...

Ingrid Cordy, Head of Digital & eCommerce at Nuun Hydration,  analyzes how health & wellness categories have skyrocketed recently, and how this sector is evolving as the world starts to normalize. She also discusses Nuun's recent acquisition by Nestle, and maintaining your brand identity and value while still relating to mass consumers and reaching national distribution level.  Hosted...

After almost 20 years of experience at Colgate-Palmolive, Dana Medema discusses what she has learned throughout her extensive experience in the industry. Dana, Vice President & General Manager, Oral Care, discusses what changes she has seen in the category over the years, as well as how to build trust as the fabric of your brand. She also explains the importance of being an emphatic, trustwort...

Eduardo Donnelly, Regional General Manager for Uber Eats, shares his expertise on the eCommerce expansion within Latin America, and how brands can make their way into this booming region. Eduardo discusses how the pandemic formed a technological evolution that allowed brands to bring eCommerce into this region. As a result of this transformation, consumer expectations have also changed. He dives i...

Kirk Perry, CEO and President of IRI, shares his  insights  on the current trends of the online world. He specifically discusses inflation, covering the differences in price across the US, possible causes for these changes, and how they will impact the 2021 holiday season. He also dives into the intersection of brand and retailer loyalty & the future of online purchase behavior.  Hosted on Aca...

King Arthur Baking Company CMO Bill Tine shares how his brand is using a diverse approach to content to build their own creative audiences, leveraging all digital channels to be in constant contact with their consumers. He also shares which shifts in the customer journey as a result of the pandemic are here to stay, specifically highlighting the of discovery in media & search.  Bill also dives...

Jamie Schwab, Head of Ecommerce, Sales & Marketing  at Dole Packaged Foods, comes from 15 years of experience in the CPG landscape. In this episode, he discusses all things supply chain. Jamie advises retailers on how they can successfully work with brands during this challenging time of supply struggles. From a brand perspective, he explains how he manages consumer expectations, while promoti...

Wes Scroll is the CEO & Founder of Fetch Rewards, a mobile app that allows consumers to connect directly with brands across any channel and be rewarded for their purchases with these brands. This app helps create a frictionless platform for subscriptions with brands, giving Wes a front row seat to digital trends & consumer needs. Wes also advises aspiring entrepreneurs on the investment pr...

Jie Cheng, Global Head of eCommerce at Mondelez’s, shares her expertise on the different eCommerce dynamics across global markets. She explains how eCommerce definitions, strategies and priorities change for different countries, and how to leverage new strategies from more advanced markets across the globe, such as China & the rise of livestream shopping. Jie also dives into how to educate you...

It is the one year anniversary of BRAVE COMMERCE, and Sarah & Rachel reflect on why they started this podcast to begin with, how it's grown over the year, and their next big collaborative event! This episode reflects on the greatest lessons from past episodes, honors the guests who have helped make BRAVE COMMERCE what it is today, and what's in store for Season 2.    Hosted on Acast....

Tara McRae, CMO at Clarks, discusses how a brand can continue to innovate their marketing, supply chain & retailer strategies to stay on top of trends and policies that are changing  daily. Tara starts by describing the back- to-school and work trends she has seen throughout the year, and how brick & mortar has evolved into a digitally influenced space in 2021. She also gives her perspecti...

Chris Houser, Senior Marketing Manager of Omnichannel at Sargento, is an original pioneer of eCommerce, with a deep experience in implementing eCommerce strategies and teams within the grocery industry. He discusses how technology has evolved in its role in grocery, and how eCommerce is slowly making its way through a traditionally brick and mortar category. Chris advises how grocery brands can im...

Brigitte King, Global Chief Digital Officer at Colgate Palmolive, is an expert and pioneer in the digital space. Brigitte shares her advice for leading a team through a digital transformation, while respecting and appreciating the culture of your company. She describes how teams can work to embed curiosity into their organizations to encourage education and innovation around eCommerce, as well as...

Neel Arora, newly deemed Global Head of eCommerce at Nestle, has gained an impressive expertise in the eCommerce industry across regions, industries & retailers. Using his experience, Neel advises brands on where to invest & focus their longterm strategies to fulfill effectively balance profitability with consumer needs. Specifically, he discusses the value in of “Q-Commerce”, educating or...

Carolyn Brown, Head of eCommerce at AB InBev, discusses how her company is innovating in both new products and marketing strategies to inspire purchase opportunities in their target audiences. More specifically, she addresses how brands can play-to-play in the alcohol space  in-store and within online marketplaces to drive points of interruption. She also advises brands on new product launches, ad...

Charlene Zappa,  Senior Vice President of Integrated Consumer Experience & Growth at The J.M Smucker Company, discusses how her brand has integrated consumer behavior into every aspect of their strategy, from advertising to organizational team structures. A main component to this focus is a full-funnel retail media advertising approach, including integrating retail media across the entire orga...

Kara Goldin, Founder and CEO of Hint Inc. and author of the book Undaunted, discusses the determination, passion and strategies of the most successful entrepreneurs. She describes how she became an “accidental entrepreneur” by following a passion to solve a problem and fill a need for consumers, and ended up launching a new category of beverages. Specifically, she describes how she started her eCo...

As the first guest from the toy industry, EVP of Marketing at Spin Master Laura Henderson, discusses the explosive growth and innovation in 'Toys & Games' during the pandemic and predicts a promising future. She also advises how to stay on top of the strongest toy trends, and  how they vary around the world across all ages and demographics.    Hosted on Acast. See acast.com/privacy f...