Adweek

BRAVE COMMERCE

Business EN ↓ 278 episodes

MikMak Founder & CEO Rachel Tipograph and Profitero ’s President Sarah Hofstetter tackle what’s relevant in eCommerce today for the world’s biggest brands. Each episode they’ll share tips worth millions in sales, while interviewing the bravest marketers on how to navigate eCommerce’s latest consumer and retailer dynamics. Hosted on Acast. See acast.com/privacy for more information.

Author

Adweek

Category

Business

Podcast website

www.adweek.com

Latest episode

Jul 7, 2026

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Episodes

Nathalie Gerschtein of L’Oréal on Glowing Forward with Leadership and Empathy 16.04.2024

In this episode of BRAVE COMMERCE, Nathalie Gerschtein, President of Consumer Products at L’Oréal, joins hosts Rachel Tipograph and Sarah Hofstetter to share strategies for navigating the ever-evolving beauty industry landscape. Nathalie attributes her long tenure with L'Oréal to the company's commitment to providing growth opportunities and a culture that encourages learning and innovation. She e...

Ajay Sharma of Bayer on Strategies for Mastering the Digital Marketplace 09.04.2024

In this episode of BRAVE COMMERCE, Ajay Sharma, Vice President of eCommerce and Omnichannel at Bayer Consumer Health North America, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a comprehensive overview of the evolving eCommerce landscape, emphasizing the importance of agility, innovation, and strategic partnerships in driving success in the digital marketplace. Ajay begins by highlig...

Mir Zaman of Spectrum Brands on Lessons in Leadership 02.04.2024

In this episode of BRAVE COMMERCE, Mir Zaman, Vice President of Commercial Operations at Spectrum Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to provide insights on leadership, innovation, and adaptability, offering strategies for navigating dynamic business landscapes effectively. The discussion starts with Mir introducing Spectrum Brands, a company operating in three diverse indust...

Celebrating Bravery and Brilliance in Women's Leadership 26.03.2024

In this special episode of BRAVE COMMERCE, hosts Rachel Tipograph and Sarah Hofstetter celebrate Women's History Month by featuring key moments from past interviews with remarkable women leaders, offering insights into their experiences, and showcasing diverse perspectives on leadership, innovation, and empowerment. Rachel and Sarah kick off the episode by highlighting a surprising statistic that...

Flashback: Gabrielle Wesley of Mars Wrigley on Candy, Culture, and Commitment in Marketing 12.03.2024

On this episode of BRAVE COMMERCE, Gabrielle Wesley, Chief Marketing Officer at Mars Wrigley, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about brand strategy, the importance of Halloween in the candy industry, and the company's commitment to fostering an inclusive internal culture.   Gabrielle delves into how Mars Wrigley ensures its brands remain culturally relevant. She empha...

Tyson Foods’ Wendy Jean Bennett on Pioneering Retail Innovation 05.03.2024

On this episode of BRAVE COMMERCE, Wendy Jean Bennett, Vice President of Retail Commerce Leadership at Tyson Foods, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a deep dive into the complexities of modern-day commerce, sharing insights into the evolving landscape of retail, consumer behavior shifts, and strategic considerations for growth.   Wendy's role at Tyson Foods is descri...

Eric Tarnowski of Kenvue on Navigating Change in Connected Commerce 27.02.2024

In this episode of BRAVE COMMERCE, Eric Tarnowski, VP of Connected Commerce at Kenvue, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the complexities of change management and the strategic imperatives of connected commerce in the digital era.   The conversation begins with Sarah and Rachel exploring the challenges of change management, highlighting the inherent resi...

Sarah Travis of Roundel on Revolutionizing Retail Media and Inclusive Leadership 20.02.2024

In this episode of BRAVE COMMERCE, Sarah Travis, President at Roundel, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and opportunities shaping the future of retail media, her perspectives on work-life balance, and diversity in leadership roles.   Sarah reflects on her remarkable 13-year tenure at Google, where she witnessed significant changes and gro...

Sanofi’s Bas van Kesteren Prescribes a Healthy Dose of eCommerce 13.02.2024

In this episode of BRAVE COMMERCE, Bas van Kesteren, Global Head of eCommerce at Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to offer valuable insights into the complexities of leading eCommerce initiatives in a global pharmaceutical company, touching upon organizational dynamics, market trends, technological advancements, and more.   Bas talks about the complexities of leading...

Chobani’s CMO Thomas Ranese on Running a CPG Brand with a Tech Mindset 06.02.2024

In this episode of BRAVE COMMERCE, Thomas Ranese, Chief Marketing Officer at Chobani, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the intersection of technology and Consumer Packaged Goods (CPG), Chobani's remarkable growth, and the challenges and opportunities facing the CPG industry.   As the conversation begins, Thomas emphasizes Chobani's commitment to providi...

Analyst Andrew Lipsman Explores Retail Media in Light of Cookie Deprecation 23.01.2024

In this episode of BRAVE COMMERCE, Analyst & Consultant Andrew Lipsman joins hosts Rachel Tipograph and Sarah Hofstetter to provide a comprehensive exploration of the current state and future trajectory of retail media, offering valuable perspectives for brands, retailers, platforms, and technology partners navigating this dynamic ecosystem.   Andrew reflects on the significant transforma...

Ari Labell of The Hain Celestial Group on Navigating the World of 'Better for You' Brands 16.01.2024

In this episode of BRAVE COMMERCE, Ari Labell, the President of North America for The Hain Celestial Group, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the company's dedication to promoting healthier living across various categories.   As the conversation unfolds, Ari sheds light on his role as the President of North America, explaining that he oversees the day-to-day operati...

AMOREPACIFIC’s Julien Bouzitat on Riding the Waves of Change in Beauty Marketing 09.01.2024

On this episode of BRAVE COMMERCE, Julien Bouzitat, the US General Manager of LaNeige & Innisfree, part of the Amorepacific Group, joins hosts Rachel Tipograph and Sarah Hofstetter to share valuable insights into the evolving landscape of beauty, the significance of strategic partnerships, and the nuanced art of adapting global brands for regional success.   Julien's journey in the beauty...

Flashback: Esi Eggleston Bracey of Unilever on approaching business from a human-centric perspective 02.01.2024

On this episode of BRAVE COMMERCE, Esi Eggleston Bracey, President Unilever USA, CEO Personal Care North America, talks about creating a human-centric brand. From her work at P&G to developing Febreze Esi has found ways to drive profits while helping people. As national demographics shift, brands need to shift and increasingly personalize their messaging to today’s shoppers. Here again, doing...

Flashback: Kate Crowley and Luke Sebire of LEGO on customer loyalty, media mix marketing, and upward funnel opportunities 26.12.2023

With holiday spending in full swing, brands could really benefit from some retail media spending advice. On this episode of BRAVE COMMERCE, Kate Crowley, LEGO’s Head of B2B eCommerce Marketing Strategy and Implementation in Western Europe, and Luke Sebire, the head of their Global eCommerce Center of Excellence, join hosts Rachel Tipograph and Sarah Hofstetter to discuss the opportunities associat...

Unleashing Petco's Tail of Success with CCO Darren MacDonald 19.12.2023

On this episode of BRAVE COMMERCE, Darren MacDonald, Chief Customer Officer at Petco, joins hosts Rachel Tipograph and Sarah Hofstetter to offer unique perspectives from the retailer side of the Pet Care business. Darren introduces the timeless principles that remain unchanged in the dynamic world of retail - assortment, price, and delivery. According to him, these three elements constitute the co...

Andrea Sengara of Campari America on Spirits, Trends, and Tradition 12.12.2023

On this episode of BRAVE COMMERCE, Andrea Sengara, Head of Marketing, US, Campari Group, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the cultural phenomenon surrounding the Aperol Spritz and what that story can teach us about the current state of alcohol branding. With over two decades of experience in the spirits industry, Andrea emphasizes that celebratory occasions remain at th...

Kristof Neirynck of Avon on Redefining Relationship Selling 05.12.2023

On this episode of BRAVE COMMERCE, Kristof Neirynck, Global Chief Marketing Officer and Managing Director at Avon, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolution of relationship selling and the innovative approaches Avon has adopted in the contemporary market.   As the conversation begins, the hosts reflect on Avon's long-standing history of 137 years, highlighting...

Diego Palmieri and Neha Mallik of Mizkan on Future-Proofing the CPG Industry 28.11.2023

On this episode of BRAVE COMMERCE, Mizkan America’s President & COO, Diego Palmieri, and Head of Connected Commerce, Neha Mallik, join hosts Rachel Tipograph and Sarah Hofstetter to talk about Mizkan's strategic approaches to staying ahead in a dynamic CPG market.   The conversation starts with Diego, who shares insights into his 20-year career at SC Johnson. He explains that Mizkan, like...

Tony Crecca on Shaping Strategies for Connected Commerce 21.11.2023

On this episode of BRAVE COMMERCE, Tony Crecca joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the transformative power of connected commerce in the evolving retail landscape.   As the conversation begins, Tony reflects on how his diverse roles across various organizational functions contributed to his ability to lead commerce through turbulent times and beyond. He emphasizes the...

Campbell Soup Company CEO Mark Clouse on Their Recipe for Success 14.11.2023

On this episode of BRAVE COMMERCE, Mark Clouse, CEO at Campbell Soup Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about core strategies and challenges that have defined Campbell's success over the years.   As the conversation begins, Mark delves into the strategic emphasis of Campbell's transformation, rooted in the concept of focus. He highlights the implementation of a...

Monisha Dabek of Ocean Spray on Staying Relevant in Consumer Culture 07.11.2023

On this episode of BRAVE COMMERCE, Monisha Dabek, Chief Commercial Officer and General Manager at Ocean Spray, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about ways to navigate the dynamic landscape of the consumer goods industry.   In discussing her career journey and the choices she has made along the way, Monisha emphasizes the importance of having a genuine passion for the...

Nuno Pedro of the Mark Anthony Group on Innovation in the Beverage Industry 31.10.2023

In this episode of BRAVE COMMERCE, Nuno Pedro, Global Head of the Digital Center of Excellence at Mark Anthony Group, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about the challenges and strategies needed to establish a prominent position in the competitive beverage industry.   The conversation kicks off with Nuno sharing how his passion for using technology to solve complex bus...

We are not OK 25.10.2023

Rachel & Sarah’s podcast has long been about building great companies while honoring the human side of business and leadership. On this special episode of BRAVE COMMERCE, our co-hosts shared candid experiences balancing being both Jewish and business leaders during horrific world events, offering suggestions on how to address workplace sensitivity. Hosted on Acast. See acast.com/privacy for mo...

Chris Cowger of Dell on Navigating Turnarounds 24.10.2023

On this episode of BRAVE COMMERCE, Chris Cowger, Senior Vice President of Global eCommerce & Online Experience at Dell, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about leadership, turnaround strategies, and the significance of aligning on problem statements.   The conversation begins with Chris attributing his return to Dell to the quality of professionals and the collabor...

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