BRAVE COMMERCE

Former WSJ Journalist and author of new release Power Mom's Joann S. Lublin describes the key findings from her book and explains what happens behind the scenes for working moms. Lublin interviewed 86 female executives, including BRAVE COMMERCE'S very own Sarah Hofstetter, to discover how far women have come in improving the status of working moms, and how far do we still have to go. She...

CMO of Penguin Random House Sanyu Dillon gives her insight on new growth in the book industry, and how the discovery process for books has changed with the surge of eCommerce. She also discusses how pop culture has influenced the type of content that is created and becomes popular, and how this impacts the promotional process for books. Lastly, Sanyu shares an inspiring story on the bravest thing...

Diageo's Director of U.S. eCommerce strategy and partnerships Wayne Blum joins the show this week to talk about navigating rapidly changing online marketplaces like Drizly as online alcohol sales continue to skyrocket. He also talks about what the future of eCommerce looks like for the industry and the role of data in helping to create a user experience that keeps shoppers coming back. Hosted...

Gary Vaynerchuk of VaynerMedia predicts the digital strategies and creative ideas brands will bring to their Super Bowl ads this year. He also explains the value in connecting brand and commerce to achieve short-term ROI as well as long-lasting brand building from these pricey campaigns. Sarah, Gary and Rachel also weigh the pros and cons of smaller gatherings for brands as Super Bowl watch partie...

SVP of Buzzfeed Commerce Nilla Ali explains the connection between publishers, retailer websites and social platforms. She also gives her insight on the ins-and-out of the affiliate business landscape and predictions for the year ahead. Lastly, Nilla advises brands on how to adjust and adapt to imminent privacy changes while Rachel dives into how Apple's iOS 14 changes will impact your Facebo...

Pabst's Director of National Accounts Will Yen shares his advice on adapting to the major shifts in the shopper journey for alcohol in light of the pandemic. As consumers tend to purchase the brands they know and trust, he describes how to build your brand equity by innovating for regional audiences. Lastly, hear how Pabst combatted supply chain issues and optimized for last mile delivery.  H...

NBG Home's Chief Digital Officer Don Brett talks about navigating the massive uptick in home goods and furnishings over the last 10 months and how brands need to think through the upcoming challenges of a more competitive space online. He also talks about the role retailers and tech partners must play in helping brands understand the components of the flywheel and what it takes to make it spi...

WW's President and CEO Mindy Grossman discusses how she guided WW through a digital transformation to better adapt to consumers' new ideas of wellness in 2020 and beyond. She also discusses the value of technology, data and science in building trust and community in your consumers. Lastly, she gives her take on the future of retail grocery vs DTC and how to find the right partners for yo...

Featuring BRAVE COMMERCE's first global expert of the year, Camille Lavenant describes how to adjust your company's digital strategy to fit the widely different eCommerce maturity levels and expectations found across each country and market. She also shares her secrets to being a strong, reliable data partner to brands across the world.  Hosted on Acast. See acast.com/privacy for more in...

Clorox VP of Marketing Transformation Douglas Milliken shares his take on how fortune 1000 brands are addressing data strategy for the year ahead. He also talks about the big bets Clorox is making as a company — like transforming their processes and thinking in order to become the first modern CPG. Learn about how they are growing their consumer base and providing them with the personalized experi...

Revlon CEO Debbie Perelman provides insight into how she's thinking about eCommerce today and where it fits into Revlon's current and future strategy. From changing the way the organization works to empowering employees to execute on their own, she also shares how the company has reduced time to make decisions and scaled that success beyond eCommerce to other areas of the business.  Host...

This episode is a special double feature with Jeff Smith former Chairman of J&J and  current Founder/Partner of Ignite Venture Studio + Paul Gelb Head of Digital Activation & Investment at Bauer. Get insight into the making of nimble and innovative DTCs and how they are prepping to take on legacy CPGs.  And, then hear the other side — what long-standing, global CPG leaders are doing with e...

Author of the book The Secret Life of Groceries, Benjamin Lorr describes the ins and outs of how grocers bring hundreds of thousands of products to their shelves on a daily basis. He also gives advice to retailers looking to build up their private labels. Lastly, Sarah and Rachel predict what's ahead for eComm in 2021! Hosted on Acast. See acast.com/privacy for more information.

After 20 years in logistics and operations at Amazon, and now the Chief Technology Officer at Flexe, David Glick discusses successful tips for developing a DTC strategy that prioritizes the hardest step: getting the package to the consumer. Rachel and Sarah also give a recap on what they learned recording the first season of BRAVE COMMERCE in 2020!  Hosted on Acast. See acast.com/privacy for more...

Mondelez's Global VP of Consumer Experience Jonathan Halvorson discusses the strategies, countries and trends you should be looking toward to stay ahead of upcoming consumer behavior changes. He also gives endearing advice on how to effectively implement decisive and compassionate leadership within a global team. Hosted on Acast. See acast.com/privacy for more information.

SouperGirl's Sara Polon discusses how to bring a food product to market as she explains successfully breaking into the DTC landscape and wholesale retailers. She also gives helpful advice on how to differentiate your product through value marketing and effective communication to your consumers. Lastly, get the inside scoop about her experience on Shark Tank! Hosted on Acast. See acast.com/pri...

Beam Suntory's President of Brands Jessica Spence talks about her bias towards action and the fascinating lessons we can learn from China's eCommerce maturity. She also shares tips for creating a powerhouse team who can see eCommerce not as a transactional channel, but as a driver of brand experience. But first, Rachel and Sarah take a look back at the biggest winners of Cyber 5 weekend....

P&G's Head of NA Hair eBusiness & Global Marketing Technologists Katy Moeggenberg discusses how the company aligned across every part of the organization to expertly navigate the nuances of eCommerce. She also shares insight into balancing D2C and retailer relationships as major channel disruption changes the beauty, personal and hair care industries.  Hosted on Acast. See acast.com/p...

Sabra CMO Jason Levine talks about how Sabra reorganized to go all-in on eCommerce and how that move helped accelerate the brand beyond its roots as a dip company. He also shares how the team got better at the basics to win the digital shelf and create a seamless path for consumers -- from discovering a new recipe to making it into the online grocery basket. Hosted on Acast. See acast.com/privacy...

Nespresso's VP of Marketing Justin DeGeorge talks about how sustainability has always been core to brand, from smart packaging design to supporting and growing deep relationships with the farming community.  He also shares details on Nespresso's latest commitment for becoming carbon neutral by 2022 and how he has expanded the brand beyond its D2C roots. Hosted on Acast. See acast.com/pri...

With more people expected to shop from home this holiday season, Rachel and Sarah break down their predictions for what will happen online during this year's Turkey 5. Will this year bring the end of Black Friday? How much will the impending 'shipageddon' impact the way consumers buy? What brands are in the best position for success heading into the biggest shopping weekend of the y...

Pernod Ricard's Global Head of eCommerce Stuart Heffernan on the importance of striking a healthy balance between short-term commercial needs of the business and creating long-term healthy growth in eComm. He also shares how the brand has changed its digital strategy to "home-tainment," featuring virtual mixologists and DIY cocktail kits to bring entertainment home as we head into t...

Lowe's Chief Brand and Marketing Officer Marisa Thalberg talks about the similarities in leading marketing strategy for global companies from beauty to QSR to home improvement throughout her career. She also shares how it felt to start a new gig at the onset of the pandemic and how she helped Lowe's pivot its marketing strategy early on while remaining authentic to the brand.  Hosted on...

Patrón's Global VP of Marketing Adrian Parker explains the term digital commerce, the ways covid has disrupted the alcohol industry and how the company used social to get half a million margaritas into consumers hands for a virtual Cinco de Mayo. He also speaks to the role of technology and how they use it to sell handcrafted stories. Hosted on Acast. See acast.com/privacy for more informatio...

Campbell's VP of eCommerce and Omni Shopper Marketing Diana Haussling shares how she’s advancing eCommerce knowledge across the organization as online shopping accelerates. She also talks about the impact of her past experience across a variety of roles, why orgs must embrace collaboration to succeed in eComm and how she's unafraid to use her voice. Hosted on Acast. See acast.com/privacy...