Brandy

Embrace the power of differentiation with rebel brands. On this round of Brandy, Reilly Newman and Scott Saunders explore the daring world of rebel brands and their unique approaches to standing out in crowded markets. Discover how going against the grain and challenging industry norms can catapult your brand to new heights. In this episode, you'll learn: What defines a rebel brand and why the...

Discover the timeless power of mascots in branding. Join hosts Reilly Newman and Scott Saunders on Brandy as they discuss the world of brand mascots, exploring their enduring appeal and strategic use in modern marketing. Learn why iconic characters from the past still resonate today and how contemporary brands can harness this nostalgic power and beyond. In this episode, you'll sip on: The his...

Explore the surprising similarities between B2B and B2C brands and why most businesses get it wrong. Join hosts Reilly Newman and Scott Saunders on Brandy as they break down the differences and uncover the common ground between B2B and B2C brands. Learn how to leverage these insights to strengthen your own B2B or B2C brand. In this episode, you'll sip on: Key differences between B2B and B2C br...

Discover how your brand can drive business growth by aligning metrics and strategy. Join hosts Reilly Newman and Scott Saunders on Brandy as they discuss the power of brand in managing business metrics and indicators. Learn how to set clear business goals and leverage your brand to achieve them. In this episode: The role of brand in aligning business metrics, indicators, and strategy How your busi...

A great brand doesn't just happen. A business must be responsible with its brand to be great. Join hosts Reilly Newman and Scott Saunders on Brandy as they channel Uncle Ben’s wisdom from Spider-Man: “With great power comes great responsibility” — believe it or not this relates to your brand! Discover how to nurture and sustain your brand for lasting impact and growth. This episode of Brandy h...

Discover the potential of memberships and subscriptions for your brand. Join hosts Reilly Newman and Scott Saunders of Motif Brands as they discuss how memberships and subscriptions can strengthen your brand and foster customer loyalty. On this episode, you'll sip on: Why membership focuses on the relationship and not the transaction. The impact of memberships on your business and cash flow. H...

What sets luxury brands apart? Join hosts Reilly Newman and Scott Saunders on Brandy as they explore the art and science of luxury brands. They'll share top-shelf insights behind crafting exclusivity and elegance that captivate discerning consumers. In this episode, you'll learn: What "luxury" is when it comes to brands The defining characteristics of luxury brands How to create...

What is the meaning of brand? Join hosts Reilly Newman and Scott Saunders on Brandy as they uncover the "Meaning of Brand." Explore how the human brain assigns meaning to everything and your business is no exception. Listen to this round of Brandy and learn: How your audience assigns meaning to your business What your buyers find valuable Why humans assign meaning What this means for you...

Your brand is theater. This framework outlines the three cornerstones of a successful brand experience through the lens of theater. On this episode of Brandy, Reilly Newman and Scott Saunders explore and dissect the the theater of brand. Discover how the elements of story, script, and performance can transform your business and create powerful brand experiences. In this round of Brandy, enjoy sipp...

Color speaks volumes about your brand to your audience, but are they listening? Join your hosts Reilly and Scott on this round of Brandy, as they share their insights into the fascinating world of color psychology and theory. Discover how the strategic use of colors can influence consumer behavior, enhance marketing efforts, and drive business growth for your brand. You'll enjoy sipping on: Co...

Battle of the Bands or Brands? In this episode of Brandy, Reilly Newman and Scott Saunders talk about the music industry and the many musical brands that have become International icons. From KISS to Beyoncé and Taylor Swift to the Grateful Dead, our hosts dive into the pillars of these brands and how they have adapted to massive industry changes. They also discuss how this relates to your busines...

Tis the Season! For political campaigns..... On this nonpolitical episode of Brandy, join hosts Reilly Newman and Scott Saunders as talk business and explore the powerful synergy between political branding for candidates and the branding, marketing, and success of your business. They discuss select strategies and tactics deployed in political brand campaigns and discover how they can be adapted to...

Get to the roots of marketing your brand. Dive into the heart of grassroots marketing with brand experts Reilly Newman and Scott Saunders on this round of Brandy. Discover the transformative potential of grassroots marketing as they redefine its essence and explain its impact on your brand. Reilly and Scott highlight the common fallacies of grassroots marketing while giving hope to businesses that...

From Seinfeld's Soup Nazi to what your bathroom says about your business, this episode will transform your brand to grow your business. In this episode of Brandy, Reilly and Scott discuss how it's not what your business says that matters, but how it says it. This applies to all businesses and the many touchpoints they have that create their brand experience. No matter where your business m...

Did you know your brand's focus is different than the focus of your business? Join Reilly Newman and Scott Saunders of Motif Brands as they discuss the elements of an effective brand focus and how it leads to business success. From the rise of Yeti to the demise of Blockbuster, Reilly and Scott cover famous brands and provide insights that you can apply to your business. With decades of experi...

In this episode of Brandy, join hosts Reilly Newman and Scott Saunders of Motif Brands as they discuss perceived value of brand and its profound impact on business success. Discover the ways brand influences consumer perception, shaping not only purchasing decisions but also brand loyalty and advocacy. Reilly and Scott share valuable insights into strategies for enhancing perceived value and the p...

Unlock the power of storytelling for your business with narrative. In this episode of Brandy, Reilly Newman and Scott Saunders talk about all things story and how it relates to the brand of your business. From Star Wars to Mario and the NBA to Seinfeld, our hosts dive into the pillars of a great story, but more importantly the nuances and power of narrative and how your business needs one. Learn h...

How does your audience fall in love with your brand? In this episode of Brandy, Reilly and Scott explore the 4 phases of brand evolution: Know, Like, Love, and Own/Belong — guiding the listener through each phase and what it means for your business. With brand insights into each phase of the brand journey, they offer practical tips and strategies for success to help your business get to the next p...

Reilly and Scott explore of the evolving relationship between artificial intelligence and brand . This episode focuses on the transformative role of AI in shaping the future of brand, experience, and beyond. From the basics of artificial intelligence to AI-driven creativity, Reilly and Scott chat about the potential of emerging technologies to redefine how brands connect with their audience. How s...

To grow and connect with your audience, you must focus on your brand experience. In this episode, Reilly Newman and Scott Saunders discuss the art, science, and design of brand experience. Distilling down what a brand experience is and how it is the cornerstone of your brand, you'll hear real-world examples of poor brand experiences and the ideal experience for any brand. This Brandy episode w...

How do you know if you should rebrand or not? In this episode of Brandy, join hosts Reilly Newman and Scott Saunders as they unravel the intricacies of rebranding. Covering when you should or shouldn't rebrand and the when's, how's and why's of a great rebrand. With years of experience in brand development, they delve into the critical decision-making process that businesses face w...

Welcome to Brandy. Candid conversations about all things brand. In this episode, brand developers Reilly Newman and Scott Saunders delve deep into the concept of brand clarity, its pivotal role in driving business success, and how it will resonate with your audience. Have a brand marketing question? Reilly & Scott will answer it on the next episode! ⁠>> Ask Here: https://forms.gle/S237Ay...