Brandy

Themes are all around us and humans are starved of them... Is your business leveraging themes? Brand News: Converse shoes are slippers?! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us⁠⁠ In this episode of Brandy , Reilly Newman and Scott Saunders explore the critical role of themes in branding and how motifs help shape a brand's identity. Themes provide the fo...

A great company culture is the byproduct of a healthy brand. You must set the rules of the game... here's how... Brand News: Liquid Death is entering the energy market?? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us⁠⁠ In this episode of Brandy , Reilly Newman and Scott Saunders discuss a game-changing approach to building company culture; through the power of...

Founders future-proof their brands by observing luxury brands as they adapt to the experience economy — say hello to "Luxperience" ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us⁠⁠ In this episode of  Brandy , Reilly Newman and Scott Saunders dive into the  experience economy , exploring how  luxury fashion brands  are pushing the boundaries with  immersi...

Every business has a history, but when should you actually use an 'established' date to build brand? It's not as simple as many believe.... ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us⁠ In this Brandy Shot episode, Reilly Newman and Scott Saunders unpack one of the most misunderstood terms in branding: ‘established’ . Having worked with both new busin...

In today’s competitive landscape, service businesses are at a crossroads. How do service businesses use brand to grow and thrive? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us⁠⁠ In this episode of Brandy, Reilly Newman and Scott Saunders break down how distinct branding is the secret to building lasting relationships with your customers, especially in the service...

As technology advances, yesterday's solutions often create tomorrow's problems and the AI revolution is no exception. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us⁠ On this episode of Brandy , Reilly Newman and Scott Saunders explore the paradox of progress, using the rise of airport lounges as a perfect example of how a well-intentioned solution in travel...

In today’s fast-paced world, personalization is no longer just a nice-to-have... it's a key driver of brand loyalty in the experience economy. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us In this episode of Brandy, Reilly Newman and Scott Saunders explore how personalized experiences elevate brands and create deeper connections with customers. Drawing from exa...

With tariffs making headlines, brands are at a crossroads—how should they respond, and can they turn this challenge into an opportunity? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us In this episode of Brandy , Reilly Newman and Scott Saunders break down how recent tariff news impacts businesses, focusing on how brands like Walmart and Home Depot effectively navigated th...

Fear in Rebranding and Why Stalling Could Cost Your Business More Than a Transformation. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rebranding is a  transformative process  that promises a brighter, more strategic future for any business. But what happens when fear sets in? On this episode of  Brandy , Reilly Newman and Scott Saunders dive into the  psyc...

People don’t always buy the best brand... they buy what feels right. > Brand News: HBO rebrands again?! The HBO Max mess... ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ On this episode of Brandy , branding experts Reilly Newman and Scott Saunders discuss the psychology that will make or break your brand. Reilly dives deep into the Halo Effect , a powerful...

The wine is great, but is the marketing rotten? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us⁠⁠⁠⁠⁠⁠⁠⁠ In this episode of Brandy , Reilly Newman and Scott Saunders uncork the branding and marketing problems plaguing the wine industry. Straight from the heart of Paso Robles wine country, this Brandy episode dissects the patterns seen in wine marketing and the many fallacie...

Great brands aren’t built by adding more... they’re revealed by removing what doesn’t belong. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us⁠⁠⁠⁠⁠⁠⁠⁠ In this episode of Brandy , inspired by Scott’s recent travels to Italy and the wisdom of Michelangelo, Reilly Newman and Scott Saunders explore the idea of sculpting a brand —approaching brand building not as a process of con...

Legendary investor Warren Buffett is retiring at 94. What can your business learn from his successful career? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us⁠⁠⁠⁠⁠⁠⁠ Warren Buffett isn’t just one of the greatest investors of all time—he’s one of the greatest long-term thinkers . Since 1964, Warren Buffett has proved that long-term strategies at Berkshire Hathaway are impactfu...

Is your business fulfilling the expectations your brand is setting? Is your audience expecting what they experience? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us⁠⁠⁠⁠⁠⁠ In business, expectations are everything... and your brand sets them before you ever say a word. In this episode of Brandy , Reilly Newman and Scott Saunders break down the powerful link between expectations...

Sorry, founders... what got you here won't get you there. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us⁠⁠⁠⁠⁠ In this episode of Brandy , brand experts Reilly Newman and Scott Saunders expand on their decades of experience working with founders and the common pitfalls they've seen founders fall into. Yes, founders may have started the company, but is that same gift now harmin...

Why do people rally around certain teams, parties… and brands ? It all comes down to belonging . ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us⁠⁠⁠⁠ In this episode of Brandy , brand experts Reilly Newman and Scott Saunders explore the social psychology behind group identity and the powerful “us vs. them” mindset that drives loyalty, trust, and love for brands. From sports fans...

This year, PepsiCo spent $3.1B on Siete and Poppi. Hershey also just bought Lesser Evil. What is going on?! What does this mean for your brand?? ⁠⁠⁠⁠⁠⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us⁠⁠⁠⁠ In this episode of Brandy , we dive into the recent high-profile acquisitions of Siete Foods , Poppi , and Lesser Evil by global giants like PepsiCo and Hershey . While these billion-d...

What's the future of business? Does your business even have a future? Brand News: Hooters Rebrand to Family Fun Entertainment?! ⁠⁠⁠⁠⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us⁠⁠⁠ Every business desires to stay alive, but how does a business last years or even decades? In this episode of Brandy , hosts Reilly Newman and Scott Saunders discuss their philosophy on how brand tran...

In a world of nonstop shouting for attention, is your brand standing out? ⁠⁠⁠⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us⁠⁠ Are you tired of chasing the latest trend and shouting just to be barely noticed? Markets drown out businesses by constantly shouting for attention with ads, influencers, sales, and more, but how does a brand stand out? In this episode of Brandy , hosts Reill...

Does your brand have Pricing Power? ⁠⁠⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us⁠ Why do some brands charge a premium while others race to the bottom on price? In this episode of Brandy , hosts Reilly Newman and Scott Saunders dive into the magic of pricing power —the secret weapon that lets brands raise prices without losing customers. On this episode of Brandy, sip on: ✅ What...

A rebrand isn’t just about a new logo; it's an opportunity to transform and thrive. ⁠⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us A rebrand isn’t just about a new logo—it’s about repositioning, redefining, and reigniting your business. In this episode of Brandy , Reilly Newman and Scott Saunders dive deep into the true power of brand transformation and why so many businesses g...

Spring cleaning isn’t just for your home—it’s essential for your brand. ⁠⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us⁠ In this episode of Brandy , Reilly Newman and Scott Saunders break down why evaluating, refining, and refreshing your brand is the key to staying relevant and driving long-term success. How a spring cleaning sets your brand up for a spring board into future growth....

Brand News: Amazon's Alexa+ Naming Flop 50th episode of Brandy: enjoy examining two iconic brands that are turning 50 years old! ⁠⁠⁠>>Get the Award-Winning Book(Brandy): BrandyBook.us For the 50th episode of Brandy , we’re celebrating two legendary brands that also hit the big 5-0—Apple and Microsoft. Reilly Newman and Scott Saunders break down the stark differences in how these tech gia...

In-N-Out is a great brand, but why? Learn how this burger empire has built an amazing brand by saying 'No' ⁠⁠⁠>>Get the Award-Winning Book(Brandy): https://a.co/d/5GMUCDj⁠ In this episode of Brandy , Reilly and Scott bite into how In-N-Out’s bold strategy of saying “no” helped create one of the most iconic brands. While competitors expanded menus and chased trends, In-N-Out stayed tr...

You might not have $8 Million to spend on a 30-second ad, but what can your business learn from these big-game ads? ⁠⁠>>Get the Award-Winning Book(Brandy): https://a.co/d/5GMUCDj⁠ Some Super Bowl ads score big, while others fumble—why? In this episode of Brandy , Reilly and Scott break down the hits and misses from this year’s Super Bowl commercials and what every business can learn from the...