BrandWhys®: The Healthpreneur’s Guide to Clients & Credibility

In this episode, I'm chatting with Hilda Perez, COO of Salud, a family-run nutrition and wellness company with deep roots in the Latino community. With a legacy spanning 35 years, Salud has rebranded to stay competitive in the evolving health and wellness industry. Hilda shares the challenges and triumphs of the rebranding process, from upgrading their packaging to refining their digital presence—...

In this episode, I’m diving into why it’s so important for health professionals—dietitians, personal trainers, and health business owners—to take a stand in their branding. Social media is flooded with repetitive and often toxic content, and if you’re not sharing your unique perspective, your message can easily get lost in the noise. But having strong opinions isn’t about stirring up drama—it’s ab...

So excited to have Laura Sinclair, the powerhouse behind the brand "This Mother Means Business" on the podcast today. Laura is on a mission to help entrepreneurial mothers elevate their businesses and lives through various strategic initiatives, support systems, and events. In this episode, Laura reveals how she stepped into her unique niche with confidence, overcoming initial hesitations about br...

Is it time to rebrand your fitness or wellness business? In this episode, we tackle a question every health entrepreneur asks: when is a rebrand truly necessary? → Grab a free Rebrand Checklist: ⁠jesscreatives.com/rebrand-checklist⁠ → Find your brand style: ⁠jesscreatives.com/quiz⁠ → Ready to rebrand? Visit: ⁠jesscreatives.com/rebrand⁠ Rebranding isn’t just about new colors or updating your logo—i...

Today's guest is Melanie Benson, an authority amplifier for expert-preneurs, who's here to share her insights on amplifying your expertise and gaining visibility through powerful branding. In this episode, Melanie will walk us through her rebranding journey—from evolving her color scheme to resonate with her sophisticated client base to creating a lighthouse message that redefined her brand identi...

Are you a nutritionist or fitness coach struggling to stand out in the competitive health and wellness space? In 2025, having only expertise or a strong brand isn’t enough. With countless "gurus" popping up online, your success depends on blending your professional knowledge with a strategic brand that positions you as the go-to authority in your niche. In this episode, we dive into how nutrition...

Today, we're joined by Sherrell T. Martin, the tech-savvy founder and CEO of Nitram Financial Solutions, an award-winning financial management and education consulting company. Sherrell shares her inspiring rebranding journey from "Empower to Thrive" to "Nitram Financial Solutions," shedding light on the importance of having a brand name that clearly communicates your services. We dive into the ch...

Your Instagram following is growing, your nutrition programs are selling out, and your client list is full. So why does it still feel like you’re hustling to prove your expertise as a health professional? In this episode, we uncover the hidden ways your brand might be undermining your authority—and how it could be costing you. If you’ve built a thriving nutrition or fitness practice but still feel...

So excited to have Kira La Forgia from Paradigm Consulting on the podcast today! Kira shares her journey of rebranding her business and how it involved far more than just a visual makeover! From starting out as the hands-on COO of a small business, managing her own website with WordPress, to eventually hiring a professional designer to revamp her brand, Kira's experience underscores the profound i...

Today, we are joined by Jenna Shriver, an expert in brand strategy and brand photography. Jenna’s journey is a great example of the different timelines involved in rebranding—it can be a years-long process sometimes! Jenna will share the intricate story of her rebrand, from her early days as a wedding and family photographer to her strategic shift into serving businesses through brand photography....

In today's episode, I have the pleasure of chatting with Rheanna Nutter, the founder of the Chronic Success Society. As an experienced entrepreneur battling chronic illness, Rheanna empowers other 'chronicpreneurs' to excel in their businesses without compromising their health. We'll talk about her unique journey, the motivation behind her mission, and her transformative decision to rebrand from a...

In this episode, Rebecca shares an exclusive look into Flodesk's comprehensive 2023 rebrand—a move spurred by the company's rapid growth and need for a more cohesive, value-aligned brand identity. Rebecca discusses the initial brand's challenges, including design inconsistencies and scalability issues, and the strategic approach taken to address them. You'll hear about the collaboration with top-t...

In this episode, I’m chatting with Victoria Boyd, a no-BS marketing strategist and the go-to person when you don’t know what to do next. Victoria shares her bold rebranding journey, from realizing her old brand no longer fit to embracing a fresh new look and message. We talk about her ‘aha’ moment in London’s vibrant Neil’s Yard, finding a designer who understood her vision, and why rebranding is...

Today, I'm thrilled to share my conversation with Katie Hunt, founder of Proof to Product, who went through a major rebranding journey a few years ago. Katie's six-month rebrand was driven by the need to align her business name, identity, and offerings with her evolving mission to empower product-based entrepreneurs. In this episode, Katie opens up about the comprehensive process— from choosing a...

Our guest today is Serena Shoup, a corporate CPA turned CEO of her own bookkeeping business, a mentor for other bookkeepers and accountants, and a mom of three. Serena's rebranding journey is one of the most comprehensive we've featured, involving a total name change, a shift in services, and much more. In this episode, Serena takes us through her transformation from freelancing under her own name...

In this episode of BrandWhys Podcast, I'm chatting with Amy Hanneke of Hello & Co Creative about the ups and downs of her rebranding. We dive into the details of why it’s so hard to rebrand yourself, the mental energy involved, and the importance of having clarity before you even begin.  Whether you’re a designer, business owner, or just curious about what goes into a successful rebrand, this...

In this episode of BrandWhys, I'm diving into why your website might be holding your brand back, even if it looks great on the surface. Many business owners treat their websites like static brochures, but in 2024 and 2025, that approach won’t cut it. I’ll share how big brands like Patagonia are leveraging their websites as dynamic tools for storytelling, market research, and sales — and how you ca...

Amanda Grover, the creative force behind Storytellers Grove, shares how she helps individuals tap into their creative expression and confidently share their message. We talk about the importance of authentic branding, the challenges people face in speaking about themselves confidently, and how Amanda refines her clients' messaging to avoid feeling "braggy." You'll hear about Amanda's transformativ...

Today we're diving into the power of rebranding with our special guest, Keila Hill Trawick, founder of Little Fish Accounting. We explore how Keila’s rebranding journey significantly increased the quality and fit of the clients her firm now attracts. We also cover the importance of aligning your services and pricing with your target market and the benefits of providing detailed initial information...

In today's episode, I'm chatting with Melissa Azzaro, an award-winning registered dietitian and nutritionist known as The Hormone Dietitian. Melissa transitioned from her original brand, Avocado Grove Nutrition, to a more targeted and successful identity. We discuss the significant impact her rebrand had on her business, including her increased social media presence, higher website traffic, and a...

In this episode, I'm thrilled to chat with Emily Kim, a brand photographer and educator for creative business owners. Emily takes us on a deep dive into her rebranding journey, sharing her experiences from a completely DIY brand to working with a professional designer. We'll hear about the emotional aspects of letting go of self-made designs, the importance of strategic color choices, and the chal...

BrandWhys™ is all about exploring the stories behind brands and rebrands! I've seen how a brand can transform a business, but I know it's also emotional and not always rainbow and butterflies. We'll be talking to big and small companies, look at case studies, and answer common questions that come up with rebranding. New episodes drop every Tuesday, so make sure you subscribe!