Branducation™ with Bill Harper

How did Dollar Shave Club become one of the most successful brands in a commoditized market? Michael Stutts, the new Chief Brand Officer at Dollar Shave Club, has the answer. The former banker turned branding expert reveals how humor and irreverence helped Dollar Shave Club disrupt the razor industry and stand out from the competition. Despite facing growing pains after corporate shifts and owners...

You need to fix your broken brand messaging before it’s too late. In the first two parts of this three-part series, you learned about the commodity trap and the brain science behind attention. Now it’s time to put that knowledge into action—because real brand differentiation isn't a mystery. It's not a million-dollar rebrand, a clever tagline, or a fancy photo shoot. It's a series of s...

Why is everyone ignoring your brand? It’s not just a branding or copywriting problem—it’s a brain problem. If you don’t understand how the human brain processes information, your marketing, no matter how polished, will keep getting filtered out. That’s why today, in Part 2 of my complete roadmap for building real brand differentiation, I’m diving into the brain science of attention and why differe...

Your biggest threat isn’t your competition. It’s being ignored. The most dangerous thing that can happen to your brand is falling into the commodity trap. This happens when your brand becomes indistinguishable from everyone else in the space. You're not hated—you’re just not meaningfully different. And when that happens, the market starts doing the one thing that kills your momentum: comparing...

What does it really mean when people say “sell the sizzle, not the steak”? It’s actually pretty simple. Just look at Steve Jobs' revolutionary iPod messaging—remember “1000 songs in your pocket”? That one line makes it crystal clear. Great marketing doesn’t brag about specs. It solves problems. Today, we’re going to take a closer look at this messaging trick and learn how to sell the sizzle, n...

Every business has the exact same opportunity to become the next Nike of its category. Any brand can do it—and your brand can too. But you need to understand marketing and branding, and how to use them to gain a competitive advantage in a crowded space. That’s why today, I’m breaking down everything you need to know to start building a brand that counts—and that truly connects with its customers....

Having trouble getting customers?  Here’s the truth most businesses don’t want to hear: Your product isn’t the problem. You are. You are making it too difficult for people to buy from you. Why? Because you look and sound like everyone else. Your brand doesn't stand out, your messaging misses the mark and customers have to jump through way too many hoops to actually buy from you. But we can fix...

Businesses keep making the same 5 marketing mistakes—without even realizing the damage.  Take it from me! Over the past 35 years, I've owned five advertising agencies serving more than 500 businesses, from Anheuser-Busch down to napkin notes startups, and we've generated more than $2.5 billion in net new revenue on their behalf through unique marketing campaigns. During this time, I’ve wat...

How much easier would it be to grow your business if you knew exactly what to say to your customers to get them excited about buying your product? There's a reason why so many businesses fail, and it's almost always due to one key problem. They are saying the wrong things to their customers! Companies get so caught up in talking about their features, benefits, innovations, prices, and prom...