Brands that Book with Davey & Krista Jones

Today's guest is educator and fellow podcaster, Laylee Emadi, and we're talking about just that: education. We chat all about what it means to be an educator, discerning whether that's a business to start, and how to get started if you want to build an education business. Laylee is also the host of the “So Here's the Thing” Podcast so I take some time to ask her about podcasting. For the show note...

Abby Grace returns to the Brands that Book podcast to discuss creating a brand identity. And just like her first Brands that Book interview, this episode is full of insightful and practical advice. We discussed at length 6 aspects that Abby believes creates a robust brand identity, how new businesses or businesses that have never gone through a brand experience can start crafting a brand identity,...

Today’s guest is Dr. Tiffany Eurich, a PR expert who gives us an absolute master class on PR and how it has the potential to get $1,000,000 exposure for businesses of any size regardless of budget. I think PR is one of those areas that's worth exploring and investing in, because in addition to getting more exposure for your business, it has so many secondary benefits. If you ever felt that PR was...

Anna Wright of Anna Kay Photography joins me on the podcast today to discuss growing from the no’s: how to learn from feedback and criticism. And as a background as an officer in the Air Force and a nurse, she knows a thing or two about dealing with stressful situations and accepting feedback. As I've suggested in past episodes, I think the topic of feedback and criticism is important. There's so...

Vanessa Kynes is back on the podcast and we're chatting about the two elements necessary for booking services or selling products: building trust and increasing demand. As we mentioned back in episode 100, we're going to start answering your questions at the end of each episode. So, if you have a question to submit, send us a DM on Instagram. And who knows, maybe your question will become the topi...

We’ve reached episode 100! Well, technically we've already passed episode 100, if you count the intro and the Founder Series episodes. But regardless, we're excited to celebrate what feels like a big podcasting milestone! I just want to take a moment and say thank you for listening. I can't tell you how encouraging it is to receive emails and messages from people who listen to the podcast and have...

Today's guest is Vanessa Hicks of Vanessa Hicks photography and we're chatting all about how she built her mastermind program. We cover how she marketed it, launched it, who would benefit from a mastermind, and advice for people considering creating a mastermind or joining a mastermind. As I mentioned in the episode, Vanessa is the perfect person to talk to in 2020. I believe the first time I hear...

Today's guest is Magi Fisher, The Artists' Lawyer of Magifisher.com, where you can find legal resources for your creative business. Magi joins me for a conversation on contracts and difficult client situations, specifically we're covering a few tough client situations that can be avoided or dealt with using a well-crafted contract. Before we get started, a quick disclaimer: I am not a lawyer and t...

Today's guest is serial entrepreneur, Braedon Flynn. Braedon has not only built successful photography businesses, but he's also the founder of Film Supply Club, a membership site for film shooters that provides deals on all sorts of photography resources from film to cameras and accessories. During today's episode we explore how Braedon got started as an entrepreneur, things that made both his ph...

Want to make some extra money sharing the tools, resources, and products you already love? If so, maybe affiliate marketing is for you. In today's episode, we're chatting about what affiliate marketing is, how to get started, and five tips for getting the most out of your affiliate marketing efforts. Before we get started, a quick correction. I mentioned towards the end of the episode a few templa...

In today's episode, Vanessa Kynes and I riff about a few of our favorite tools for selling online. We cover quite a bit of related material in this episode as well, such as related tools and considerations for choosing the right tool. And by the end of the episode, we decided that we really do need an episode on how to string together these tools into a working funnel. So be on the lookout for tha...

Dani Stringer of KidNurse, joins me on the podcast today to discuss building an online community and becoming an online educator. It's always interesting chatting with someone who is taking something that's typically a service and has turned it into a product. She chats with us about how she's built her community and eventually created her first online course. There's a lot of great insight in thi...

Today’s guest is luxury, destination Wedding and Editorial Photographer, KT Merry. It's an interview I've been really excited for, because Krista and I have both admired her work for so long. If you're not familiar with her work, right now you should pull up both KT Merry and Render Loyalty on Instagram to see what I mean. We discuss all sorts of topics in this episode from her journey as a photog...

CPA, Amy Northard, the Accountant for Creatives, joins me today for a conversation about bookkeeping, accounting, and a few of the government programs, such as the Paycheck Protection Program and EIDL that have been rolled out in response to the pandemic. We don't talk much about what the Paycheck Protection Program or EIDL is or how to apply, since I figured that a lot of people have already hear...

In this episode of Brands that Book, Dawn from Tech Savvy Creative and I chat about building systems into your business. Dawn provides a really helpful framework for getting started with business tools, that's especially helpful if tech is something that generally overwhelms you. We also spend a good amount of time chatting about some of our favorite business tools, which was the part of the conve...

Today I welcome back Katelyn James to the Brands that Book podcast to talk about a subject that I've largely avoided: the quarantine. For those of you who have listened to the podcast the last couple weeks, you know that I've tried my best not even to mention the Coronavirus. I've really tried to focus on business during this season. I just feel like there's so much noise out there about what's go...

Film Wedding Photographer, Lauren Fair, joins me on the Brands that Book podcast today to chat about building a high end brand. We chat about practical steps that people can take to curate a signature look and reach luxury level clients. If you're familiar with Lauren, then you know her work is beautiful and she's been featured in places like Cosmopolitan, Style Me Pretty, The Knot, and Brides mag...

Today Vanessa Kynes and I are chatting about how to effectively follow up with people. Or in other words, how to follow up in a way that gets people to take action. We chat about some of the broader reasons that we all should be following up with leads and then we jump into some super practical strategies and discuss different scenarios, like what does a normal follow-up look like, how do we preve...

Today we are chatting about a topic that I've been wanting to tackle for quite some time now: how to build hype around a website launch, or really any launch for that matter. Vanessa Kynes joins me for the conversation and we cover a few do's and don'ts, and then discuss 13 different tactics that you can use to amplify your next launch. For the show notes, go to https://daveyandkrista.com/btb-epis...

BTB regular, Vanessa Kynes, joins me for a conversation about 5 pricing mistakes I see businesses make. We talked through lots of different examples and scenarios and we also try to dive into some related questions, such as in what sort of circumstances is it okay to offer things like discounts. All that and more in today's episode! Be sure also to check out the show notes and corresponding blog p...

Copywriter Kayla Hollatz joins me for today's episode to chat about discovering your brand's voice. Writing about yourself or your business can always be challenging. We've talked about copywriting a bunch on the Brands that Book podcast, but Kayla offers up some helpful insight and practical exercises that anyone can use to discover their brands voice. Kayla also has an impressive roster of clien...

Attorney Paige Griffith, of The Legal Paige, joins me for a special live episode of the Brands that Book podcast to discuss contracts, specifically what you need to know when cancelling or rescheduling events. With what's going on in the world right now and this subject being top of mind for lots of people, we opted for a live episode so that people could access this information sooner. We cover q...

In today's episode we are chatting about different audiences that you can create and target when advertising on Facebook. And one of my Till Agency partners, Jesse Morquecho, is here to explore this topic with me. In this conversation, we chat about five different audience or targeting possibilities that you can get started on, on the Facebook platform. We cover how to create those audiences withi...

Vanessa Kynes is back and joining me for a discussion on building a block schedule. We review a blog post I wrote a few years ago on block scheduling, but it was written in a very different season of life than the one I'm in right now; specifically, didn't have a kid then. Vanessa and I approach this conversation differently, so I hope that's helpful for anyone listening who wants to put some inte...

Martha and Rebecca, the founders of Flodesk, join me today for a conversation about email marketing and how Flodesk came to be. Flodesk launched late last year, but in a short amount of time it has become a very popular email marketing platform, especially among creative professionals. I chat with Martha and Rebecca about what made them pursue building an email marketing platform even though there...