Brands for a Better World (formerly Evolve CPG)

Today, we speak with Moji Igun, founder of Blue Daisi Consulting, about the importance of figuring out what sustainability means to you and how she's helping companies find their path to zero waste. Blue Daisi Consulting is a sustainability consulting company that focuses on zero waste. Find more: https://bluedaisi.com/ Find more about Modern Species: https://modernspecies.com/ Join our FREE commu...

Today we’re speaking with Kaitlin Mogentale, founder of Pulp Pantry, about identifying a problem to solve, asking for help along the way, and leaning into opportunities even if they're intimidating. Pulp Pantry transforms scraps into snacks by utilizing overlooked resources in our food system, or upcycled ingredients. They are made more sustainable, and are, of course, better for you. Find more: h...

This week we are joined by Kate Fosson, Co-Founder, and CEO of Brand Pollinators, about the experiences and knowledge we collect during a long journey, and how she's using her unique combination of skill sets to help brands scale sustainably. Brand Pollinators tells your brand story, connects you with more customers, and helps you scale sustainably. Learn more: https://brandpollinators.com/ Find m...

In this week’s episode, we're speaking with Matt D’Amour and Linwood Paul, Founders of Subtle Distinctions, about how the process of lifestyle design can help us achieve our dreams and therefore live our best lives. Subtle Distinctions cultivate thoughtful leaders from the inside out. Direct your destiny here: https://subtledistinctions.com/ Find more about Modern Species: https://modernspecies.co...

In today’s episode, we speak with Allyson Bartlett, Director of Brand and Marketing for 1% for the Planet, about why and how companies and individuals are formalizing their commitment to the planet in ways that does good, feels good, and makes good sense. 1% for the Planet is a global organization that certifies environmental giving. Find more: https://www.onepercentfortheplanet.org/ Find more abo...

Today, we welcome Radhika Manwani, Associate at Sieo, to talk about their hybrid venture studio and marketing agency model. Also, we dive into the lessons learned while developing, launching, and growing a new product brand during the COVID-19 pandemic. Sieo builds and grows impactful companies. Learn more: https://www.sieo.io/ Find more about Modern Species: https://modernspecies.com/ Join our FR...

In today’s episode, we are joined by Douglas Raggio, Founder of Pass the Honey, about understanding biases and blind spots, and the necessity of being in it for the long haul if you're trying to change the system. Pass the Honey does raw honeycomb you can snack on. Find more: https://passthehoney.com/ Find more about Modern Species: https://modernspecies.com/ Join our FREE community for CPG leader...

In today’s episode, we are joined by Robert Koenen, Chief Revenue Officer of Boxed Water is Better, to talk about plastic pollution, sustainable alternatives, and the difficulties entrepreneurs face when they want to bring change to the market. Boxed Water is Better is a sustainable alternative to plastic water bottles and aluminum cans for the grab-and-go water market. Their cartons are 92% plant...

In this episode, we are joined by Pallavi Pande, founder of Dtocs, to talk about the importance of pursuing something you’re passionate about, and the challenges of being a mompreneur. Dtocs makes compostable tableware from naturally fallen palm leaves. Find more information about them here: https://dtocs.com/ Find the Key Points of the Episode on our website: https://www.evolvecpg.com/the-show/mo...

Continuing last week's episode about the problem with using motivation as a marketing tool, our host, Gage Mitchell, joins us to dive into the things a brand should focus on if they want to build a new behavior on consumers. Find the Key Points of the Episode on our website: https://www.evolvecpg.com/the-show/make-it-easy-gage-mitchell-modern-species Find more about Modern Species: https://moderns...

While motivation and education can be effective in the right circumstances and the correct order, the bottom line is: if you're dumping your marketing dollars into motivation and education only, you're draining your brand of valuable time and money!  In this mini-episode, your host Gage Mitchell goes solo to dive into the reasons why you shouldn't rely purely on education or motivation tactics in...

In today’s episode, we’ll be speaking with Rob Sinclair, founder of ImaginALL Collective, about understanding the issues that are material to your brand in order to futureproof your company and move beyond sustainability towards regeneration. - Learn more about ImaginALL Collective here: http://imaginallcollective.com/ - Connect with Rob Sinclair on LinkedIn: https://www.linkedin.com/in/consciousb...

In today's episode, we speak with Breyn Hibbs, Head of Social and Environmental Impact at Take Two about the complexities of calculating and communicating positive impact. Take Two is an upcycled food company that makes barley milk out of the spent grain from beer brewing. Check out their website: https://taketwofoods.com/ Connect with Breyn Hibbs on LinkedIn: https://www.linkedin.com/in/breyn-mar...

In this episode, we are speaking with Aaron Wallach, Founder and Chief Energy Officer of Javazen, about the lessons learned from the brand’s initial launch and how he’s approaching the relaunch differently. Javazen offers a harmonious blend of coffee, organic matcha, and cacao that fuels your body and mind creating the perfect balance of energy and focus. Find more here: https://javazen.co/ Do you...

Today, we’re speaking with Jake Karls, Co-Founder and Rainmaker at Mid-Day Squares, about their game-changing show, everything style brand marketing, and how he,  Lezlie Karls, and Nick (Co-Founders) are committed to staying independent and true to themselves for the long haul. Find out more about Mid-Day Squares here Check out Jake Karls on LinkedIn  See Privacy Policy at https://art19.com/privac...

In today's episode, we speak with Alise Zindiga , CSR Manager at Printful , about the demand for sustainable products , the benefit of on-demand production , and the complexities of scaling sustainability across the globe . Printful is a company that designs and sells custom products online with print-on-demand drop shipping. Find more about them here Find more about Alise Zindiga here Books we ta...

If you’re someone who holds a high moral standard but still takes the cheaper option off the store shelf without considering the impact of the product you are buying, it’s time to make your shopping reflect your values! Today I’m joined by Steven Clift, whose career began at the intersection of politics, community building, and the internet, with the founding of an election information non-profit...

Being an entrepreneur through the COVID-19 pandemic has been particularly challenging for those in the food industry. However, with some key insights into your business and product, you can thrive in this environment, as exemplified by Zachary DeAngelo, Founder and CEO of Rodeo CPG. Join us on EvolveCPG today to find out how Zachary got to where he is now, what he has learned from his experience a...

If you regularly find yourself asking, “How did I get here?” you may be suffering from intentionality deficit disorder. If you are living intentionally, you are always conscious of your intended destination and the ‘why’ that drives you there. If you have an intentionality deficit, you will be taken on a journey of chance encounters that will lead you somewhere, but not necessarily anywhere that y...

In today’s episode, we’re speaking with Jonathan Deutsch about the art and science of food product research, development, and testing. Jonathan is a professor of Culinary Arts and Science at Drexel University in Philadelphia, Pennsylvania, and is the founder & director of Drexel University’s Food Lab. Find more about him here   Drexel Food Lab is a food product development and culinary innovat...

In today's episode, we're speaking with Timothy Lawlor, Director of Marketing at ReadyWise, a company that provides long-term food storage and freeze-dried food, about the power of understanding the consumer and the problem instead of getting stuck on your initial product or solution. Find more about: ReadyWise Timothy Lawlor Murray Brand Communications So Delicious WhiteWave Farmhouse Culture See...

The world of brand messaging and public relations is evolving at a rapid pace in response to new technologies and societal shifts. In order to thrive, companies need to react to these trends and adjust accordingly. Our guest today is Molly Gaines, the Strategic Communications and Engagement Director at the Kindship Group, with a background in journalism and a love for storytelling! With Molly's he...

Michelle Hirons was introduced to the business world at a very young age; by 6 years old she was helping with pricing and customer service in her family’s pharmacy, and by 12 she was accompanying her parents on buying trips. When she entered the working world in her own capacity, she became acutely aware of the discrepancies that exist between how people are treated at different rungs on the busin...

Just slow down. So many entrepreneurs don’t have this phrase in their vocabulary, which is a big part of the reason that 34% of this population group suffer from anxiety. In today’s society, people are valorized for working 90 hour weeks and pushing themselves to breaking point, but today's guests, Linwood Paul and Matt D’Amour, are determined to change this. In today’s episode, the founders of Su...

“When life gives you lemons, make aguas frescas!” As was the case for many people, 2020 started off on a difficult note for Kayla Castañeda, with a young child and no job. Instead of letting this knock her down, Kayla kicked into gear and put the skills she acquired after many years of working in the food and beverage industry to good use; the co-founding of Agua Bonita. Agua Bonita boasts the fir...