Brand Positioning Doctors
Brands, Beats & Bytes
Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck
Be sure to visit the podcast's website and support the creator: www.brandpositioningdoctors.com
Author
Brand Positioning Doctors
Category
Podcast website
Latest episode
Oct 29, 2026
Where to listen?
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Episodes
REMIX: Album 5 Track 10 - What's Poppin? Sprite Passes Pepsi 08.05.2025 44:15
REMIX: Album 5 Track 10 - What's Poppin? Sprite Passes Pepsi Brand Nerds, in this week's What's Poppin? we are diving into media's role in elevating the power of hip-hop culture in media through Sprite's iconic 'Obey Your Thirst' campaign. We are getting a behind the curtain look at Sprite's 'Obey Your Thirst' campaign from the innovator himself, Darryl 'DC' Cobbin, our co-host! NOTES: Ad Week...
Album 7 Track 10 - Owning Your Brand w/Ed Gold 01.05.2025 1:23:49
Album 7 Track 10 - Owning Your Brand w/Ed Gold Welcome back, Brand Nerds! Today's guest comes to us with a wealth of knowledge and experience on both the agency and client side. With this, he's bringing behind-the-scenes stories and insights on how to differentiate and own your personal brand, as well as the brand you're working on. An episode we know you'll enjoy! Here are a few key takeaways fr...
Album 7 Track 9 - Old School Meets New School w/Wilson Zehr 24.04.2025 1:03:24
Album 7 Track 9 - Old School Meets New School w/Wilson Zehr Brand Nerds, our guest today is of many skills, from professor to successful entrepreneur, Wilson Zehr is brining his expertise to the virtual building and we are thrilled to have you tuned in with us. Grab a drink, go for a walk, or just sit down and listen because class is in session! Here are a few key takeaways from the episode: Rela...
Album 7 Track 8 - Right Place. Right Time. Right Tone. w/Steven Dominguez 18.04.2025 1:19:25
Album 7 Track 8 - Right Place. Right Time. Right Tone. w/Steven Dominguez Brand Nerds, we have a fellow Coke alum in the virtual building today! Steven Dominguez is a professional who will inspire you to be better, look at the world around you for inspiration and light, and encourage you through all the in-between. An episode you can't miss. Grab a drink. Go for a walk. Tune in to be inspired. He...
REMIX: Album 5 Track 15 - The Pursuit of Balance in the Boardroom w/Jeryn Turner 10.04.2025 1:19:04
REMIX: Album 5 Track 15 - The Pursuit of Balance in the Boardroom Brand Nerds! Get ready...we are talking about life inside and outside of the boardroom. Jeryn Turner is not only a successful business professional, she is also a yoga instructor and author who finds balance in life. She's inspiring us to think differently while still being successful and authentic. A jew-el dropper you don't want t...
REMIX: Album 3 Episode 12 - Sabrina Clarke Duffy, Founder and President of On Point Insight 03.04.2025 1:38:50
REMIX Album 3 Track 12 – Sabrina Clarke Duffy, Currently Founder and President On Point Insight previously market research and insights exec with Millward Brown, GfK, and Kantar TNS. Sabrina has worked with a wide range of clients including Unilever, Toyota, Coca-Cola, Kraft, Diageo, Johnson and Johnson to name a few. Hey Brand Nerds! We have a market research insights savant in the house who sha...
Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike Maynard 27.03.2025 1:14:25
Album 7 Track 7 - Seizing Opportunities & Elevating Others w/Mike Maynard Brand Nerds, we have the all rounder of the marketing game in the building today - and if you're wondering what we mean, don't worry, DC is breaking it down. Mike Maynard, CEO of Napier, is bringing incredible knowledge from his time working in engineering to owning PR and Marketing firm Napier. The lessons he has learne...
Album 7 Track 6 - The Ride of a Lifetime with/Jack Mudd 20.03.2025 1:18:34
Album 7 Track 6 - The Ride of a Lifetime with/Jack Mudd Brand Nerds, welcome back! Many professionals enter start-ups with the thought of them being a kicking off of their careers - our guest today has taken the ride of a lifetime with OneWheel. Jack Mudd takes us through his journey from Social Media Intern to Chief Evangelist with lessons and jew-els sprinkled throughout. Here are a few key tak...
REMIX: Album 6 Track 3 - The Confucius of Marketing, Andrew Springate 13.03.2025 1:15:24
REMIX: Album 6 Track 3 - The Confucius of Marketing, Andrew Springate What’s happening Brand Nerds?! We have a thought-provoking leader in the virtual building today, who is behind the marketing of possibly your favorite, highly successful drink, Dr. Pepper, Andrew Springate. Andrew comes from a family of educators and brings that curiosity and continuous learning to his career. From his days at...
REMIX: Album 6 Track 23 - What's Poppin? AI Marketing 101 06.03.2025 52:27
REMIX: Album 6 Track 23 - What's Poppin? AI Marketing 101 Brand Nerds - What's Poppin?! AI - as you know, is a common conversation in the brand and marketing space. From brands using it for social media, traditional media and beyond - how does it happen and how is it done well? We have the co-founders of AI startup Firebay Studios in the virtual building today to break down how they use AI to ele...
Album 7 Track 5 - Embracing Change, Curiosity, & Courage with/Wendy Martin 27.02.2025 1:12:30
Album 7 Track 5 - Embracing Change, Curiosity, & Courage with/Wendy Martin Brand Nerds, change, curiosity and courage are all themes in today's episode, and our guest Wendy Martin embodied each of them throughout her career. She is bringing stories of inspiration and impact. An industry leader who worked her way from the proverbial "mail room" to the c-suite position. There is a lot to learn -...
Album 7 Track 4 - Conscious Curiosity: Nature, Resilience & Relationships with/Jeff Karp 20.02.2025 1:10:03
Album 7 Track 4 - Conscious Curiosity: Nature, Resilience & Relationships with/Jeff Karp Brand Nerds - we have a one-of-a-kind guest in the virtual building today! Jeff Karp is an extraordinary professional who spans various lanes of expertise - from engineering, medicine, entrepreneurship, and more. This is an episode where you should have a seat because the jew-els being dropped can't be mis...
REMIX: Album 6 Track 22 - Persevering, Navigating, and Owning Your Journey w/Aaron Arter 13.02.2025 1:14:18
REMIX: Album 6 Track 22 - Persevering, Navigating, and Owning Your Journey w/Aaron Arter Brand Nerds - we are back with an original show and an incredible guest you don't want to miss. Aaron Arter is dropping gems about navigating your career, taking ownership of your Ws & Ls, and persevering through it all. Here are a few key takeaways from the episode: Find your category sweet spot Having a...
Album 7 Track 3 - What's Poppin? Super Bowl LIX Ad Preview 06.02.2025 59:24
Album 7 Track 3 - What's Poppin? Super Bowl LIX Ad Preview Brand Nerds - What's Poppin - Super Bowl LIX! We have former guest and Brand Nerd Tim Spengler back in the building, bringing a wealth of knowledge to our conversation about Super Bowl LIX ads. Yes, the game is the main draw to watch, but we know you'll also be tuning in for the ads! You'll not only get a behind-the-scenes look at how th...
Biggest F-Up Remix - Don Scheibenreif, Folayo Lasaki, Aaron Arter, Lulite Ejigu 30.01.2025 36:59
Hey Brand Nerds, we are back with a REMIX of some of our favorite "What was your biggest F-Up & what did you learn from it" answers! Get ready to take note and hopefully not make the same mistakes our guests did! Featuring: 1. Don Scheibenreif 2. Folayo Lasaki 3. Aaron Arter 4. Lulite Ejigu #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #mosti...
Album 7 Track 2 - A Real Global View of Marketing w/Lulite Ejigu 24.01.2025 1:18:48
Album 7 Track 2 - A Real Global View of Marketing w/Lulite Ejigu Brand Nerds - today's episode will expand your view on the power and stretch of marketing worldwide. We have Lulite Ejigu, whose passion for her work and Africa radiates through her words and will change you by what you hear. We can't wait to hear what you think! Here are a few key takeaways from the episode: Learning to go with th...
REMIX: Album 6 Track 18 - Transcendent Branding w/Udaiyan Jatar 16.01.2025 1:37:16
REMIX: Album 6 Track 18 - Transcendent Branding w/Udaiyan Jatar Brand Nerds! We have a Coca Cola (KO) alum in the virtual building today! Udaiyan Jatar has worked in various brand positions from agency to entrepreneur/consultant, and he is bringing jew-els to our conversation today. From building transcendent brands to learning that sometimes our biggest wins can be our biggest f-ups. Grab a drink...
REMIX: Album 6 Track 19 - The Most Interesting Woman in Marketing - Jackie Woodward 09.01.2025 1:10:44
REMIX: Album 6 Track 19 - The Most Interesting Woman in Marketing - Jackie Woodward Brand Nerds! We are bringing you the most interesting woman in the marketing world—yes, most interesting! While some may pick a niche business world to work in, today's guest, Jackie Woodward, is a woman of many talents within many niches of the brand and marketing world. She is inspiring, interesting, and an incre...
Album 7 Track 1 - Keeping Your Marketing Lens Fresh w/President of Marketing at Coca Cola N.A. Shakir Moin 02.01.2025 1:24:17
Album 7 Track 1 - Keeping Your Marketing Lens Fresh w/President of Marketing at Coca-Cola N.A. Shakir Moin Brand Nerds - welcome to album 7 - seven years of incredible guests and topics, and we are thrilled to kick off this new album with an incredible brand and marketing professional, President of Marketing at Coca-Cola North America, Shakir Moin. This episode truly inspires while teaching you bo...
REMIX: Album 6 Track 17 - Reading the Room w/Josh Ball 26.12.2024 1:11:14
REMIX: Album 6 Track 17 - Reading the Room w/Josh Ball Brand Nerds! In today's episode, DC's old friend and colleague is in the building, sharing his knowledge and experiences from both the Ad Agency and Client side. From brands you've definitely heard of to marketing you've definitely seen, Josh Ball, affectionately called "J Breezy," challenges us to be reflective of ourselves and those around...
Album 6 Track 23 - What's Poppin? AI Marketing 101 19.12.2024 52:27
Album 6 Track 23 - What's Poppin? AI Marketing 101 Brand Nerds - What's Poppin?! AI - as you know, is a common conversation in the brand and marketing space. From brands using it for social media, traditional media and beyond - how does it happen and how is it done well? We have the co-founders of AI startup Firebay Studios in the virtual building today to break down how they use AI to elevate br...
Album 6 Track 22 - Persevering, Navigating, and Owning Your Journey w/Aaron Arter 12.12.2024 1:14:18
Album 6 Track 22 - Persevering, Navigating, and Owning Your Journey w/Aaron Arter Brand Nerds - we are back with an original show and an incredible guest you don't want to miss. Aaron Arter is dropping gems about navigating your career, taking ownership of your Ws & Ls, and persevering through it all. Here are a few key takeaways from the episode: Find your category sweet spot Having a mentor...
REMIX: Album 6 Track 16 - Good Shepherding w/Rick Hayduk 05.12.2024 1:28:49
REMIX: Album 6 Track 16 - Good Shepherding w/Rick Hayduk What’s happening, Brand Nerds?! Today, we have a special guest in the house - a longtime friend of host LT and a true brand expert and hotelier, Rick Hayduk. Rick is bringing heart and compassion to the forefront while carving a path in the hotel industry with his intentional approach to the hospitality industry. Learn about his career, from...
REMIX: Album 4 Track 11 – Andy Alsop, CEO, The Receptionist 28.11.2024 1:19:31
REMIX: Album 4 Track 11 – Andy Alsop, CEO, The Receptionist Hey Brand Nerds! We are back with another guest who has major experience in the BYTES industry. Andy brings grit, passion for people, humility, and gems of knowledge from his serial entrepreneurial career journey to our virtual building.
REMIX: Album 4 Track 10 – Richard White, CEO and Founder, Fathom 21.11.2024 1:29:03
REMIX: Album 4 Track 10 – Richard White, CEO and Founder, Fathom Hey Brand Nerds! We are leaning into the BYTES of our Brands, Beats, and Bytes podcast today and we have a guest you don't want to miss. Richard is bringing his wisdom, love of brand and internal culture to our virtual building. Challenging us to not always go with the flow of others but take the calculated risk when starting a busin...
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