Branding, Boundaries, and Bullsh💋t

Tracy Lauren Morrow, O'Shea Jackson Sr., Dana Elaine Owens, Clifford Smith, Jr. and Calvin Broadus, Jr. Do you recognize these personal brand? What if I said Ice T, Ice Cube, Queen Latifah, Method Man, and Snoop Dogg? Is that ringing any bells for ya? Join me as I dissect the intersection of rap culture and personal branding, revealing insights into capitalizing on personal brand legacies that...

Join Brandma in an unscripted, eye-opening discussion on 'Personal Branding While Black. In this raw and candid conversation, she snatches the edges of the often overlooked world of personal branding for Black individuals. Exploring stereotypes, societal perceptions, and cultural relevance, Brandma challenges the limited narrative, revealing the complexities of building a personal brand amidst...

Tune in to explore the delicate dance between boundaries, personal brands, & fam. Gain fresh perspective on company culture and chosen family. The Ghetto Country Brandmother's wisdom and personal experiences will leave you with plenty to think about when it comes to getting familiar. Personal branding opens you up to the audience better than any business brand ever could. But how do you ma...

Brandma kicks things off with a soul-stirring childhood tale, revealing how her momma's silent glances packed a punch, setting the stage for a mind-bending discussion. Throughout the episode, she takes you through the dimensions of personal brand communication. From in-your-face verbal and nonverbal cues to the graffiti-like scribbles of written and visual elements, she breaks down the art of...

In this episode, Brandma emphasizes the importance of a core message for content creation and discusses the alignment between personal and business brands. She shares her own core message, asserting that "You are not a brand" and gets into the elements that form the core message of a personal brand. She explains how a strong core message can serve as the foundation for consistent and mea...

In this episode of the Brandma's House podcast, the Ghetto Country Brandmother talks about the perils of falling into a personal brand. Falling into a personal brand is unintentional and has no structural and strategic integrity. Being a brand and regurgitating the know, like, and trust mantra don't help the situation. Strategical personal branding requires contemplation and actionable ste...

In this episode, Ghetto Country Brandmother® stresses the importance of personal branding and building people up as a part if brand architecture. She shares her opinion on the need to understand branding and how to use it effectively, tailoring the branding process to each client's needs. She compares building personal brands to parenting, where each child requires a different approach, and em...

Aren't you tired of getting lost in the brand game because you mimic corporate crazy? You set out to be different but get lost in a sea of competition and people pleasing. The reason may be that your brand architecture is built on fuckery. Following corporate examples cause you to lose your edge. That edge is the most distinctive characteristic of how you build your brand from the inside out....

In this episode, I venture into the world of brand architecture and explore why personal brands should be part of it. Personal brands as parent brands and endorser brands within the business structure is what makes business brands more memorable and performative marketing more profitable. Discover how personal brands can serve as the brand parent that shapes the overall brand perception and experi...

A fatal flaw of a lotta business owners is that they start a business and never build a brand. They also don't connect the personal brand to the overall brand architecture. Following the tactic and strategies of trickle down corporate crazy has taken away the advantage small businesses could have over corporation giants. This episode aimed to show that personal brands should be integrated into...

Social media marketing is how businesses like Brandma's House attracts clients. But what happens when your platform of choice kicks you to the curb? The first thing you do is get pissed. The second thing you do is rethink your brand strategy. This is my current situation with LinkedIn. Out of the blue I was restricted from the platform. I have no idea why. LinkedIn doesn't owe me shit, but...

In this episode, I wanna dig in on preserving cultural identity and erasure as it pertains to personal branding. We constantly point fingers at other folx but how much do you contribute to your own erasure in order to make a buck? In branding you have to pick a side and most folx pic the side of the customer because they have the money. Your personal brand and well-being are the ones who suffer th...

This episode is about avoiding cultural overload without losing yourself. It's a boundary thing that keeps your shit together while preserving what is youniquely you. Ghetto Country Brandmother® is back, and this time we're tackling cultural overload in personal branding. Last week, I talked about how we dog ourselves out with cultural insensitivity, but now it's all about having just...

In this episode, we explore the theme of cultural insensitivity to self in personal branding. Join your host, the Ghetto Country Brandmother, as she transparently shares her wisdom and experiences to help you overcome the pressure to dilute your cultural identity. Neither do I want you to do harm to others while you’re being true to self. It’s about embracing and celebrating your culture without c...

In this episode we dig into the concept of a chosen culture and its profound impact on personal branding. Personal branding goes beyond showcasing your skills; it's about authentic expression and genuine connection with a target audience. Discover how identifying with a specific culture, whether it's rooted in your upbringing or a culture you've chosen for yourself, can unlock your inn...

Listen up y'all. Ms. Alexis Mobley is in the house. Alexis is the real deal, honey. With over 20 years of experience working with big tech companies, she knows what it takes to succeed in the corporate world. But now, she's using those same skills to help high-achieving women live their best lives. And let me tell you, she's not afraid to activate some serious transformation. Don't...

What does it take to brand an efficiency expert? That's what the Ghetto Country Brandmother® was challenged to find out with her houseguest, Dr. Paulette Evans. What she found was that being efficient in business is not necessarily a good quality for brand building. Branding is a long game. And while it's strategic, efficiency can throw a kink in the game. Grab ya drink and give a listen t...

How do you unbox a personal brand? Well to answer that question we talk to this episodes houseguest, Illiya Vjestica. Illiya has been doing his thing as a presenter designer for over 10 years and yet he shares that he still has imposter syndrome. There more to the conversation when he ask the Ghetto Country Brandmother® what is the obstacle for freelancers. Check it out and take it all in because...

On today's episode I have a chat with my baby Shane Jackson. Shane pays homage to the one and only Bumpy Jackson and his get down with music while he establishes his brand. .Shane wants to establish a global brand but right now his presence is disjointed and kinda all over the place. He has ideas on how he wants to show up but with all his talents there is a disconnected message and direction....

Blanca Ruiz built her business on her back. That's to say she was on bedrest due to a high risk pregnancy. She didn't allow being on bedrest to wreck her flow. Instead she dedicated one hour a day to continue to work on and build her business. It was time well spent because she eventually she licensed out her character Chico Chihuahua. She's been in the game for over 18 years and conti...

Does being in front of the camera make you feel some kinda way? Today's houseguest, Sri Mahabir, and I discuss the importance of video in creating engaging content that can help entrepreneurs make money. Sri shares her journey of discovering her niche and how video marketing has helped her identify her audience and build her brand. The conversation delves into the various forms of video conten...

What happens when AI and art collide? You roll with it and make it your bitch. That's what this episodes houseguest is doing. Heather Crank is all the things and still she adds more things. I've seen her work on midjourney and it is nothing short of spectacular and it's no wonder.  Heather is an award-winning visual artist and designer, who is equally comfortable and successful in the worlds...

What do you do when you can say the word regenerative? You interview Wolf Howard, an e-commerce strategist focused on helping food & beverage brands succeed online. Wolf has the opportunity to blaze a trail of branding in his chosen niche. He listens more than he speaks, but he his wise beyond his years. Wolf is an expert in asking intentional questions and helping his clients dig deep to find...

If you know, you know. Anyone who has ever discovered Chris Do is almost instantly a fan. In this episode we talk personal branding. Our different perspectives and approaches may be different, but we want the same outcome for folx. Get paid for doing what you love. Chris uses his 2-word brand as a descriptor. I have two versions of a 2-word brand (okay one has three words) and I use them to s...

What a great episode to kick off my new service of 2-word branding. Paul is such an amazingly self-aware individual that it was not hard to figure out his 2-word brand and how to use it strategically. He wanted something that unified some of the holes in his brand as well as connect with his target audience. It doesn't take long to nail down. Once we hit on something he liked then we talk about wa...