Branding Banter

Branding Banter 0043 - 11/1/2024 - AI Implementation in the Promo Industry. Jeff Franklin, Meg Erber, Sarah Goshgarian Unruh, and special guest Isar Meitis from Multiplai.ai discuss the current state of AI, implications within our industry, and a few easy ways to start implementing AI in your routine to get you going.

Branding Banter 0042 - 10/25/2024 - Promo This Election Year. Jeff Franklin, Meg Erber, and Sarah Goshgarian Unruh are joined by special guest Michele Bell from Advertising Specialty Institute to discuss the power of promo in this election cycle.

Branding Banter 0041 - 10/18/2024 - ASI Power Summit and the Unveiling of the Power 50. In this weeks episode Meg Erber and Sarah Goshgarian Unruh are Live in person together to cover the ASI Power Summit and provide insight on the power 50 with Jeff Franklin.

Branding Banter 0040 - 10/11/2024 - Print Powerhouse - Master the Art of Selling Print and Boost Your Brand's Impact. Jeff Franklin, Meg Erber, Sarah Goshgarian Unruh, and special guest chris mckim from 4over discuss the standard hesitations with introducing print into your promo offerings as well as a few reasons to overcome the hurdle

Branding Banter 0039 - 10/4/2024 - Leadership Development Conference and Emerging Leaders. Jeff Franklin, Meg Erber, and Sarah Goshgarian Unruh are joined by special guest Jessica L. Gibbons Rauch of Promotional Products Association International (PPAI) to wrap up the newly designed Leadership Development Conference (LDC) for the regional community and how the industry's emerging leaders were inco...

Branding Banter 0038 - 10/1/2024 - Good Deeds in the Face of Devastation. Jeff Franklin, Meg Erber, Sarah Goshgarian Unruh, and guest Stephen McFadden cover the devastation left behind by Helene in North Carolina and surrounding areas as well as the relief efforts taking place.

Branding Banter 0037 - 9/27/2014 - Promotions East Recap. Jeff Franklin, Meg Erber, and Sarah Goshgarian Unruh review their experience at Promotions East 2024... the last one in Atlantic City.

Branding Banter 0036 - 9/20/2024 - Water4Good. Jeff Franklin, Meg Erber, Sarah Goshgarian Unruh, and special guest Nathan Cotter discuss PromoCares philanthropic initiative called Water4Good along with a peek behind the curtain of being on scene for one of the water tower builds

Branding Banter 0035 - 9/13/2024 - Cyber Security and How to Avoid Scams. Jeff Franklin, Meg Erber, and Sarah Goshgarian Unruh host special guest Chris Ruvo, Executive Editor of Advertising Specialty Institute to discuss the recent scams and cyber security vulnerabilities and how they've progressed and become more methodical. Tune in for tips to stay vigilent and help protect yourself and your...

Branding Banter 0034 - 9/6/2024 - When to Say no to an Order and How to Fire a Customer. Jeff Franklin, Meg Erber, Sarah Goshgarian Unruh along with Special Guest Nadav Raviv discuss when it's best to say no to an order and also you may consider firing a customer

Branding Banter 0033 - 8/30/2024 - PPAI's Greatest Companies to Work For. Jeff Franklin, Meg Erber, Sarah Goshgarian Unruh, and special guest Josh Ellis, editor-in-chief of Promotional Products Association International (PPAI) pull back the curtain revealing the mechanics behind the Greatest Companies to Work For.

Branding Banter 0032 - 8/23/24 - Lane Seven and Leveraging Relationships the Right Way. Jeff Franklin, Meg Erber, Sarah Goshgarian Unruh and special guest Milissa Gibson from Lane Seven discuss some great way to leverage.

Branding Banter 0031 - 8/16/2024 - The Largest Acquisition in our Industry!

Branding Banter 0030 - 8/9/2024 - Recent Changes and Sad Goodbyes. Jeff Franklin, Meg Erber, Sarah Goshgarian Unruh, and Stephen McFadden discuss the recent changes in our industry and a little closer to home.

Branding Banter 0029 - 8/2/2024 - Maple Ridge Farms Acquires Sweeter Cards, Winner of PPAI's "The Pitch". Jeff Franklin, Meg Erber, Sarah Goshgarian Unruh, and Special Guest Stacy Stahl discuss the rapid growth of her company sweeter cards and the bright future Maple Ridge has to offer.

Branding Banter 0028 - 7/26/2024 - ASI Chicago and the Soardist Tour. Jeff Franklin, Meg Erber, and Sarah Goshgarian Unruh review the brilliance behind the Soardist factory tour and strong turn out for ASI Chicago.

Branding Banter 0027 - 7/19/2024 - NFL. As a new season is just around the corner, Jeff Franklin, Meg Erber, and Sarah Goshgarian Unruh tackle the NFL and some of their marketing strategies, Fantasy Football, Super Bowl, Licensing, and all things Promo

Branding Banter 0026 - 7/12/2024 - Promocations. Jeff Franklin, Meg Erber, Sarah Goshgarian Unruh, and special guest Bill Petrie discuss the success of promocations and the recently annouced changes for 2025 and exciting events to look forward to.

Branding Banter 0025 - 7/5/2024 - US Pet Market. Jeff Franklin, Meg Erber, and Sarah Goshgarian Unruh dive into niche pet market that has exploded and how you can get a slice of the pie.

Branding Banter 0024 - 6/28/2024 - Company Stores and successful integration. Jeff Franklin, Meg Erber, and Sarah Goshgarian Uruh have some very cool news coming in this weeks episode as they discuss strategies behind launching and integrating company stores / pop ups.

Branding Banter 0023 - 6/21/2024 - Patriotic Merchandise. Jeff Franklin, Meg Erber, and Sarah Goshgarian Unruh bring in Independence Day by discussing Patriotic Merch sales data.

Branding Banter 0022 - 6/14/2024 - How Three Big Companies Are Using Promo. Jeff Franklin, Meg Erber, Stephen McFadden, and Sarah Goshgarian Unruh discuss Apple, Coca Cola, and Microsoft and how their products have affected promo as well as how they're using promo.

Branding Banter 0021 - 6/7/2024 - Retail Brand Collaboration in Promo. Jeff Franklin, Meg Erber, Stephen McFadden, and Sarah Goshgarian Unruh discuss all the emerging Brands in our promo market and debate advantages and challenges.

Branding Banter 0020 - 5/31/2024 - PPAI 100. Jeff Franklin, Meg Erber, Stephen McFadden, and Sarah Goshgarian Unruh discuss the changes that took effect with the second list of PPAI's Top 100.

Branding Banter 0019 - 5/24/2024 - Sprite's "Obey Your Verse" on this episode Jeff Franklin, Meg Erber, and Sarah Goshgarian Unruh cover Sprite's obey your verse campaign and the transition to using influencers to gain market share.