Brandformance

Today's guest is Sujani Dwarak.  Suj leads paid media acquisition at Thumbtack and is a full-stack performance brand leader. Here are three things I learned from Suj:  You don't need fancy shoots and budgets to make an impact with a brand.  How to avoid false accuracy in marketing measurement.  How to measure brands' impact with incrementality testing. 

Todays guest is Matt Kaufman. Matt was the founding marketing leader and eventually the VP of Marketing at Qualia, a unicorn B2B enterprise real estate startup. Here are three things that I learned from Matt. How adaptability, mediation, and advocacy helped him during his time at Qualia His go-to motions for Qualia: thought leadership, events, and customer and community marketing. The comeback of...

Today's guest is Ben Dutter, the Chief Strategy Officer at Power Digital, a full-service digital agency providing customized performance marketing strategies to empower business growth. Ben has worked with brands and agencies throughout his career and also led a turnaround at Power Digital itself. Here are three things that I learned from Ben: How he led Power Digital's transformation af...

Today’s guest is Mustafa Ibrahim. Mustafa currently spearheads Global Marketing Data at HelloFresh. With a robust background in Marketing Science and Customer Analytics, he leverages data-driven strategies to optimize unit economics and drive product expansion. Here are three things I learnt from Mustafa: How different sectors approach marketing science Agility over specialization Educating teams...

Today’s guest is Maya Spivak. Maya is a marketing leader known for her expertise in building beloved developer brands. She has worked on brands like Mux, Segment, Wealthfront, Gretel, and Google contributing to growth through the power of brand. Maya now leverages her experience to help tech businesses with brand strategy. Here are three things I learnt from Maya: Embracing unconventional paths  T...

Today’s guest is Austin Hay. Austin, the co-founder of Clarify, brings a wealth of experience from roles in Martech at Ramp,  and operations and go-to-market positions at Runway, mParticle, and Branch. With a focus on flexibility and intelligence, Austin is revolutionizing the CRM space with Clarify. Here are three things I learnt from Austin: Significant changes in the MarTech landscape   Resetti...

Today’s guest is Omer Malchin. Omer was the CMO of Netflix back before the streaming wars and has worked on brands like Diageo, Wix.com, and Reali. More recently he has run an agency called Moxie Method which has worked on brands like Looker, Melio, SkinnyGirl, and even VC brands like Sequoia! Here are three things I learnt from Omer: The difference between a vendor and a partner when it comes to...

Today’s guest was Kishore Kothandaraman. Kishore is the Co-Founder at Goldcast, an event and video marketing platform for B2B marketers. After a stint in Consulting, Healthcare, and an MBA from the Harvard Business School, Kishore started Goldcast nearly 4 years ago and has raised 10s of millions of dollars. Here are three things I learnt from Kishore: What makes an event successful How events, co...

Today’s guest is Shirin Oreizy, Shirin is the founder and CEO of Next Step, an acclaimed Behavioral Design Agency. Shirin and her team employ The Science of Design™, a mixed-method research model, to craft superior outcomes for clients in marketing and product development. She's a sought-after speaker, spotlighted in Forbes, and has recently collaborated on projects with researchers from Harv...

Today’s guest was Mark Huber. Mark, VP of Marketing at UserEvidence, a platform that supports brands to collect stats, intelligence, and proof from their customers to use in their go-to-market motion. Mark’s been in the startup ecosystem for ages including working at Metadata and advising Navattic. Here are two things I learnt from Mark: Importance of social proof using available intelligence How...

Today’s guest is Tido Carriero. Tido, Co-Founder at Koala, leverages his engineering and product expertise gained from roles at Segment, Dropbox, and Facebook to steer Koala's vision and innovation. With Koala, Tido spearheads a platform that identifies engaged leads and discerns buying signals in real time, revolutionizing how businesses engage with their best prospects.. Here are three thin...

Today’s guest is Barbara Galiza. Barbara is a growth strategist (ex Dentsu and WeTransfer) known for her expertise in data-driven decision-making and analytics, having worked with top tech firms like Microsoft and WeTransfer as well as leading marketing agencies. Here are three things I learnt from Barbara: The importance of campaign taxonomy establishment We talked about the ML based optimization...

Today’s guest is Seth Matlins. Seth is the Managing Director of the Forbes CMO Network. Seth is also a board member of the American Advertising Federation. He has held various executive positions at CAA, LiveNation, and more. Here are three things I learnt from Seth: Don't use celebrity and media just for the sake of it. How the CMO needs to become the CEO of the function and what that means....