BRANDERMAN

Jenni Romaniuk is a Research Professor and Associate Director at the Ehrenberg-Bass Institute, who is a trailblazer in Distinctive Asset and Mental Availability strategy and measurement. Jenni has provided advice to companies all around the world on evidence-based best practices for long-term brand management. She is the accomplished author of three books: Building Distinctive Brand Assets, How Br...

Jon Marshall is a British industrial designer, partner at Pentagram, whose work fuses product design with strategy, branding, packaging and digital experiences. Jon joined Pentagram as a partner in 2018. Pentagram is a renowned multi-disciplinary, independently-owned design studio founded in 1972. Prior to joining Pentagram, he was director of industrial design consultancy Map, which he co-founded...

Isabel Cabello es CEO y Directora Creativa en la Agencia andaluza Cabello x Mure. Isabel estudió bellas artes en la Facultad de Bellas Artes de la Universidad de Granada. En el año 2009 decidió crear su propia empresa de diseño, Isabel Cabello Studio, que confluirá en pocos años en la agencia Cabello x Mure. Su agencia se destaca por el diseño de productos gourmet, siendo reconocidos en certámenes...

Ivan Bell is Group Manager Director & CEO at Stranger & Stranger, one of the leading firms in the field of alcoholic beverage packaging For the past 23+ years, he has worked alongside Kevin Shaw, founder of Stranger & Stranger, in building the award-winning packaging consultancy. He oversees design from their locations in London, New York and San Francisco. Ivan also regularly serves as a jury mem...

Mauro Porcini is PepsiCo's first-ever Chief Design Officer. He joined the food & beverage corporation in 2012 where he is infusing design thinking into PepsiCo’s culture. Mauro is leading a new approach to innovation by design that impacts the company’s product platforms and brands, which include Pepsi, Lay’s, Mountain Dew, Gatorade, Sodastream, Doritos, Lifewtr, Bubly, Aquafina, Cheetos, Quaker,...

Jeremy Lindley is the Global Design Director at Diageo, the world's leading premium drinks business. Jeremy is responsible for transforming the Design capability and output of Diageo’s current brands and new products worldwide. He is passionate about the impact Design has on business performance and the way Design Thinking leads to breakthrough ideas wherever it is applied. Jeremy’s standout proje...

To deep dive into packaging & podcasting, today the guest is me, Hernán Braberman, and the host is Craig Constantine. Craig has been an Internet entrepreneur for twenty-five years and is currently the voice behind the Movers Mindset and Podcaster Community podcasts. His vision is a world where everyone can flourish. Craig´s mission is to create better conversations to spread understanding and comp...

Luciano Cassisi es un experto argentino en identificación marcaria, creador de FOROALFA, profesor de la Universidad de Buenos Aires y, sobre todo, polemista profesional. Luciano dirige su propio estudio, Cassisi Branding y habitualmente dicta conferencias, seminarios y talleres sobre branding en universidades y congresos de diseño en diversos países de Latinoamérica. Comparte sus ideas por medio d...

¿Qué define a un diseñador estratégico de packaging? Beatriz Suárez y Miguel Ángel del Baño son co-fundadores del estudio de diseño MABA de Murcia, España. Beatriz es Directora de Estrategia en MABA, desde donde dirige proyectos de branding y packaging para productos de consumo. Bea Se formó en psicología y diseño, y es máster en neuromarketing y jurado en los Pentawards. Miguel Angel es Director...

Anne Miltenburg is a Dutch brand developer who has dedicated her career leveraging the power of 'brand' to advance ideas, products and services for social and environmental change.  After a storied career as a designer, strategist and creative director at world renowned agencies Studio Dumbar, Lava and Interbrand, Anne left the agency world to found BrandThechange, an educational organization that...

Adam Ryan is a British designer and currently Head of Pentawards, the most prestigious global packaging design competition. Adam joined the Pentawards team in February of 2017. He studied Graphic Design at London College of Printing before becoming a fashion designer and creative consultant for several international brands which include: Westfields, Diesel, Kurt Geiger and Lexus. In this episode,...

La relación entre el envase y la experiencia del consumidor es lo que hace de una marca y un producto un verdadero referente en el mercado. Es por eso que los Premios Internacionales Latampack buscan el reconocimiento internacional a la industria del diseño y producción de empaques en América Latina, destacando componentes como la calidad y creatividad de sus participantes. No solo tuve el honor d...

Para reflexionar sobre el pasado, el presente y el futuro del diseño, y de un diseñador de packaging, hoy el invitado soy yo, Hernán Braberman, y el anfitrión es Ariel Bohe. Ariel es comunicador, podcaster, facilitador en metodologías ágiles y fundador de Sentí Podcast, una productora y academia online de podcasting para marcas y organizaciones. En este episodio hablamos acerca de la historia de l...

Brent Lindberg is Head of Curiosity at Fuseneo, a packaging innovation, development, and prototyping firm that crosses material and process boundaries to unlock solutions that help brands succeed online and on-shelf. Brent has directed packaging design projects for Google, Disney, Starbucks, and Amazon, to name but a few. In this episode, we discuss the biggest design differences between designing...

Tatiana Ryfer is Head of the Branding & Visual Identity design department in Carrefour, and a member of the Pentawards jury. From Rio de Janeiro to New York and landing in Paris in 2006, Tatiana has a design career marked by an international path. Tatiana contributed to building the design culture inside Carrefour. By managing all the brand’s visual aspects, she helped create consistency through a...

Marketing, Branding y Diseño. Diseño, Branding y Marketing. Para entender esta trininidad, hoy, el invitado soy yo, Hernán Braberman, y el anfitrión es Raúl Diaz Miranda. Raúl es un experto peruano en gestión estratégica de marcas, un verdadero creativo del marketing y un apasionado investigador de las tendencias de consumo. Tiene estudios de marketing en la Universidad Peruana de Ciencias Aplicad...

Fe Amarante is a Brazilian designer and currently Sr. Creative Director & Head of Brand Design at Danone North America. Fe has extensive experience in brand building, consumer brands, identity development, and brand world creation, alongside life skills around acting as a diplomat and interpreter between business and creative languages. In this episode, we discuss why bringing a human approach to...

Jasmin Druffner is an Industrial Designer focused on circular systems and conscious materials, currently designer and developer for Loop. Her focus is on durable packaging design, long-lasting and circular recycling materials. In this episode, she tells me how durable and reusable packaging will revolutionize the consumer experience. She also details the steps we should take to move packaging away...

Stef Hamerlinck is a brand strategist and designer living in Belgium. He runs his own branding studio with a wide variety of international clients in the CPG space. In this episode, he defines Branding and explains why it matters. Stef states that not all brands necessarily have to be different and that brand purpose is overrated. He also shares some design lessons he has learned over the years in...

Scott Boylston is co-author and graduate coordinator of the Design for Sustainability program at Savannah College of Art and Design, a transdisciplinary design program focused on facilitation change through systems thinking, design strategy, and behavior change. He’s the author of four books including one on sustainable package design, and his latest, “Designing with Society: A Capabilities Approa...

Peter Oberdorfer is a 25 year veteran in digital entertainment and CGI, currently President of Tactic, an immersive creative and production studio based in San Francisco. Its team of engineers and designers specialize in experiences centered around virtual and augmented reality. Tactic has produced renowned apps such as the '19 Crimes Series', 'The Walking Dead', and recently 'Jack Daniel's AR exp...

Bruno Singulani is a Brazilian designer and currently the creative leader for all Global Food Brands at Nestlé, and a member of the Pentawards jury. Having graduated as a product designer, his professional and academic paths have eventually converged into roles with a strong focus on branding and strategic design management. In this episode, we discuss how to achieve a healthy balance between a gl...

Steve Osborne is a British brand design specialist with over 30 years` experience creating, re-positioning and extending brands through package design. Steve is Managing Partner at Osborne Pike, a design studio based in Bath. His career started in Marketing at Unilever before he switched sides to join Design Bridge. After playing a leading role in that agency's development, including 7 years as Fo...

Why do brands struggle with sustainability? Uwe Melichar is a German sustainable packaging design expert, president of the European Brand & Packaging Design Association, and a long-standing member of the Red Dot jury. Uwe is focused on sustainable packaging solutions for international brands. Together with his team at MELICHAR Bros., he develops packaging and communication design for clients in Ja...

How does packaging design impact brand salience? Jenni Romaniuk is the International Director of the world-famous Ehrenberg-Bass Institute, and author of the books Building Distinctive Brand Assets and How Brands Grow: Part 2. In this episode, we discuss how to future-proof a brand's identity. We talked about the importance of building bridges between the different touchpoints where a brand is pre...