Hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe)

BRANDED WOR(L)DS

Business EN ↓ 28 episodes

Branded WOR(L)DS – A Transatlantic Dialogue is a monthly podcast hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe). Together, they explore the evolving landscape of branding, culture, and sustainability on both sides of the Atlantic. It’s a unique conversation between continents, combining sharp insight, industry know-how, and personal dialogue to uncover how brands are navigating global challenges. Why the Name "Branded WOR(L)DS"?The title is a deliberate play on words:• "Branded Worlds" represents the global universe of branding, design, and communication.• "Branded Words" (with...

Author

Hosted by Jeff Solomon (USA) and Steven Baumgaertner (Europe)

Episodes

Learning to Lead: How GXN and Executive Education Shape the Industry’s Future 29.06.2025 31:22

What does it take to lead in a transforming industry? In this episode, we’re joined by Dr. Georgina Lack , award-winning consultant and lecturer at the University of Bath, and Michael Freter , founder of the global GXN Network and former CEO of PSI. Together, they unveil the GXN Executive Development Programme —a bold initiative designed to empower future leaders through executive education, value...

Wearing the Brand – How Joel Strömberg and Berkeley Redefine Corporate Fashion Across Cultures 15.06.2025 42:35

Joel Strömberg is Partner and Deputy CEO of the Swedish corporate fashion brand Berkeley. While usually leading operations from Gothenburg, he’s currently on a business trip in New York – right in the heart of one of the world’s most influential fashion and branding capitals. In this episode of Branded Wor(l)ds, we explore the global transformation of corporate fashion, the cultural dynamics behin...

Shaping the Future of Brands – A Global Dialogue with Drew Holmgreen, President & CEO of PPAI 28.05.2025 34:58

Recorded in the Belgian woods at La Hulpe during the first International Leadership Summit, this premiere episode of Branded Wor(l)ds – A Transatlantic Dialogue sets the stage for a new kind of conversation. Hosts Steven Baumgärtner (Cybergroup, Germany) and Jeff Solomon (FreePromoTips, USA) sit down with Drew Holmgreen, President & CEO of PPAI, to discuss how purpose, innovation, and sustaina...