Branded & Booked

Brand strategy goes far beyond your visuals and I love being able to connect with other experts in this space to help you understand just how crucial branding is to your bottom line.  Today, I'm bringing Brie Southward, CEO and Founder of BS Media Haus in to share her branding wisdom with us.  In this episode, we're digging deep into Brie's story and what her transition to the online space looked...

Have you ever wondered what my coaching sessions look like here at The Weber Co? Well today, I am giving you an inside look at one of my mini coaching sessions with a powerful member of our community, Chel Hinson. Chel is a Health and Wellness Coach focused on helping moms make their health and fitness a priority while they navigate motherhood.  Listen in as we take a quick dive into Chel's busine...

If there is anything the pandemic has taught us, it's that we now know what we like and dislike in an employer and that we CAN actually thrive in a new world of business ownership. Today's episode is all about how you can leverage your brand to become an employer who has a line out the door of potential employees who would do just about anything to work with you! Kira La Forgia is a Human Resource...

Your brand is designed to continue to grow and evolve as you grow and evolve. And I'll let you in on a secret, there is no exception for The Weber Co. when it comes to this truth!  We have experienced many pivots throughout the years and Drum roll please…today I am sharing with you our newest addition to how we are choosing to strategically help our clients! Listen in today for a special  announce...

If you're looking to increase sales and better leverage your time, you're in for a treat with today's episode.  Listen in as I pull back the curtain on The Weber Co's recent $70K launch.  I'm revealing the exact strategies our team used to make this happen. I'm also reflecting on the aspects of the launch that I feel were most impactful.  Plus, I'm getting transparent about the numbers  – no highl...

I'm here to drop a loving truth bomb for you today, Rockstar. If you want to build an authority brand, just focusing on being different and standing out from your competitors is not enough. Hear this: we're not here to compete. We're here to serve. And let's be real, we're here to make sales because without revenue, we don't have a business.  If you want your message to resonate and ultimately hel...

Be honest, Rockstar, how often do you prioritize filling your own cup?  If you answered, "not nearly often enough." I get it because I've been there. As ambitious women, we often operate the masculine energy that motivates us to push and take action.  But, what I've found to be true is that if you want to serve others in the best way, you have to prioritize yourself. And while you know I'm all abo...

One thing I know to be true is that when it comes to your future vision, whether it be for your life, your business, or both, it's easy to let the opinions of others convince you to play it small.  But, the truth is, regardless of what anyone tells you, you do not have to settle for less. It is ok to want more.  In fact, allowing yourself to want more is THE mindset shift that will transform your...

Let me introduce you to Lyndsey! Lyndsey is the Founder of Polished Code - a web design and development studio. She joined Brands That Captivate Academy and exploded her web design business in just 6 months – in that time, landing a $15,000 no-questions-asked client over the phone! How? Well, with the support from The Weber Co, Lyndsey was able to shift away from the freelancer mindset and fully e...

So often, entrepreneurs come to me and say, "I don't know how to handle objections when selling."  And I get it –  learning how to work through objections is not easy.  But, the reality is, If you're not willing to learn to work through the objections, you are robbing someone of an opportunity because most objections are rooted in fear.  So, the question that remains is: How do we get to the root...

Your brand is everything. It is your competitive advantage, your perception, and your connection point. It is more than just the visual elements. It is the humanization of your business.  Have you taken the time to ask yourself, "Is my brand speaking to and attracting my champagne clients?" If the answer is no, it's time to revamp.  It's time to identify who your champagne clients are, what they n...

Are you doing everything your coach is teaching, but have hit a brick wall when it comes to attracting the clients you want? Well, rockstars, today's episode is a good one as we look into the importance of infusing yourself into your brand. You see, when you show up as your true authentic self AND do the strategy you've been taught, you're then on the road to success in your business. But please r...

If 2022 has started out a bit differently than you had hoped, you're not alone! The good news is, we can adapt and change at any point during the year. Even if it is just the second week of January! It's important for you to remember that, where you are right now, is Not. Where. You. Will. Be. Twelve. Months. From. Now.  If you think about where you were a year ago would you have thought you'd be...

Do you find yourself putting your relationship at the bottom of your list? Your business, kids, and everything else comes first? You're NOT alone! Today we're getting personal and talking about relationships. Relationships are hard. And beautiful. And everything in between. Our guest, Rachel Elder, is a licensed mental health counselor and relationship coach. She is passionate about helping career...

I can't believe it, Rockstars! 2021 is coming to a close and 2022 is right around the corner. And with the end of a year comes a great time for reflection. Today I am excited to share my biggest lessons that I will be taking away from 2021. This year was tough for me, as it was for many people. But the biggest thing I learned was that it is ok to focus on me, my family, and my business. The rest W...

Imagine what it would feel like to live fully as who you are vs trying to fit into the "shoulds" of how society tells us to live. Rockstar, here's what I believe to be true: We all get one shot to live our lives and it should be the way WE want to. That's why today, getting real and raw and inviting you inside my head. Listen in as I share my thoughts on the societal expectations we are raised in...

Let's clear the air: showing up with AUTHORITY isn't a bad thing. In fact, in an ever changing marketing landscape, if you want to build an iconic brand in 2022, you must show up as an authority in your space. So often, this word gets misconstrued, especially for women entrepreneurs. Society makes us think that being an authority is about being bossy, intimidating, or perfect. But here's the truth...

Are you confusing your audience with muddled messaging? If you answered yes, I'm here to tell you that you are leaving dollars on the table, Rockstar because the reality is this: a confused audience never buys. Now, before panic sets in, I want you to know that it's totally possible to clean up muddled messaging so that you can start building brand recognition and trust with your audience. Want to...

A question that I get all of the time is, "how much of 'me' should be in my brand?" Rockstars, you know that here at The Weber Co. we chat about the importance of prioritizing human connection all of the time. And here's the deal: If you want to cultivate real connections, you have to get real and raw with your audience. You can't just chat all business all of the time. But - I get it. Being vulne...

Let me introduce you to Whitney! She joined Brands That Captivate Academy and exploded her existing network marketing biz, doubling her income in just 1 month. And then, being the brave badass she is, she took a BIG leap and created a second business, Carmichael Leadership where she generated six-figures in just 9 months. Seriously, talk about ripple effect success. Want to hear about how Whitney...

Rockstar, are you using your online presence to advocate and speak about issues that are important to you? If you answered no, you might be thinking, "Steph, I'm not sure what it even means to advocate." or "I'm afraid of sharing my opinions and receiving backlash." If this sounds like you, you don't want to miss today's episode! I'm bringing Lys Villelli on the show to share her wisdom on all thi...

As 2021 comes to a close, in the online space, we're starting to hear more and more about setting goals for 2022. And, Rockstar you know I love busting a move towards my goals as much as the next person. But recently, my heart has been calling me to lean into intentionality first and goal-setting second. What do I mean by that? Well, listen in to today's episode to find out! Today, I'm chatting ab...

Are you ready to start reaching top-tier customers and clients? Do you know that it's time for you to ditch the old and boring and step into a new era of branding in your business? If you answered yes to either of these questions, you do not want to miss this episode, Rockstar! We are talking about ELEVATING your presence in terms of: 1. Your brand experience 2. Your brand visuals (photos and more...

The only way to truly make impactful connections in your business is to show up authentically. And well, that can feel scary because there's always a chance that we could show up authentically and then be rejected in some way. That's why today, I'm bringing Jake Kelfer on the show to share his wisdom on how to overcome this fear of rejection so that we can leverage authentic connections to scale o...

Last week we talked about the massive growth The Weber Co. experienced over the last 18 months. And, Rockstar, I'd be lying if I didn't say that growth feels SO good. Who doesn't like popping open a bottle of champagne and celebrating their wins? But let's be real, entrepreneurship isn't all rainbows, butterflies, and champagne. And growth sure doesn't come without growing pains. That's why today,...