Branded & Booked

I'm sure at this point in business you've noticed that live video brings a different energy than pre-recorded videos, still content, etc., right? Live launching gives your audience a brand experience and shows them what it could be like to work with you. (This is what we call Brand Energy!) At The Weber Co., we have streamlined our launch process into what we call a "5,3,1 method", and there is no...

Cycle syncing and business, let's talk about how these two topics relate. Once you start to notice patterns between the four cycles, you can start making strategic decisions by asking yourself questions like: In what phase should I schedule launches? In what phase should I prioritize rest?  In what phase should I plan to be social? Caitlin is a former professional ballet dancer turned Pilates inst...

Three questions that I get asked often: "Steph, how much of me should be in my business?"  "What is the difference between a personal brand and a business brand?"  "Which type of brand would best suit my business?" In this episode of BRANDED!, I answer these questions with examples of who should have a  personal/business brand and why. Influencers, content creators, network marketers, service-base...

Lately, while scrolling Instagram, I've been seeing some things that… well, make me cringe. The fact that most forward-facing people aren't talking about the MASSIVE shifts in the market right now is a big one. Because let's face it, what worked in 2019 doesn't work today. Heck, some strategies that worked at the beginning of last year don't work today. In this episode of BRANDED!, I'm diving into...

For the longest time, I kept corporate-style pencil skirts and blazers in case my business didn't work out, and I needed to go back to a traditional job.  My backup plan wasn't serving me but keeping me stuck in a lack mindset. My subconscious mind was basically telling me, "You're probably going to fail, so have a backup plan." Of course, it's important to have emergency savings and do the things...

Coaches, course creators, and service-based business owners, please believe me when I say that I am going to share with you the MOST lucrative marketing strategy to implement.  I'm starting this episode of BRANDED! by breaking down the difference between marketing strategy vs. marketing tactics Your marketing strategy is the overall bigger picture strategy that helps you determine which tactics wi...

Ok, this is juicy.  Today we are diving into the best (and worst) ways to grow your email subscribers in 2023. Disclaimer: You should know exactly who it is that you are speaking to, the problem you solve, and how you do it differently to attract your most aligned clients that are ready to buy. In 2023, it's going to take more than freebies for the sake of freebies (2019, is that you callin'?) to...

In 2023, buyers are more discerning than ever before, and this is due to a variety of different reasons.  Many of us experienced a boom in 2020, with money and time not being much of an objection during that wild year. However, people have been burned with over-promises and not-so-stellar results from investments they have made. In this episode, I'm giving you the detailed scoop on these five comp...

Holy wow, I'm turning 30! (and 31 weeks pregnant) 🎉 The lessons, achievements, and opportunities I have experienced in my 20s are something that shaped our nearly 7-figure company today. - Graduating from Butler and starting my fashion blog Trendy In Indy. - Fundraising my way to traveling abroad. - Marrying my high school sweetheart, Collin. - Moving across the country for my "dream job" just to...

If you've been in our circle for any amount of time, you've probably heard us use the term "organic marketing". Organic marketing is any form of marketing that is unpaid. Psst.. this goes much further than just content. We've coined an organic marketing strategy that we call "The 3 C's of Marketing", and it stands for content, conversations, and collaborations.  Content serves the purpose of start...

This isn't the episode I had planned for you today, and to be honest, this is a difficult conversation to have.  One year ago, we moved back to Indiana and into a new home. During this time I carried a money story from my parents closing their business and filing personal bankruptcy. When things were going well, I often found myself thinking when is the other shoe going to drop? I couldn't even co...

Listen, friend, I know there are a lot of marketing strategies that work well, but I've seen live launching change the trajectory for multiple service-based businesses, including my own.  Why? you ask. Live launching: Nurtures your audience 2. Builds brand awareness 3. Increases brand loyalty (The lucrative cash infusion it brings is just an added bonus.) And if your offer is structured accordingl...

Listen, I can tell you how effective live launching is all day (I mean it has taken us to nearly a million dollar company), but I want you to hear how it's helped other entrepreneurs who have used our formula. Whitney leveraged our five-day process and created a sweet $30K cash infusion. Leah leveraged our three-day process and surpassed her target number of conversions. Alysse leveraged our one-d...

Raise your hand if hearing the word "launch" makes you feel overwhelmed and a little uneasy. OK, great. This episode is for you. Today, I'm diving into best practices for live launching (I'll teach you more at my free workshop), including preparation, timeline, value proposition, and pitch. Live launching allows you to serve with heart, make a huge impact, and get a sweet cash injection to catapul...

Live launching (the strategy we're teaching you inside of our next workshop) has not only helped us scale to nearly a million-dollar business but has helped several of our clients create multi 6-figures businesses as well. When done correctly, you will: Have the opportunity for people to experience what it's like working with you. Provide a mini transformation to your audience members. Create stel...

If you've spent any amount of time on TikTok lately, you've probably heard some buzz around AI (Artificial Intelligence). Let me start bt saying this, when used properly , AI can be a great marketing tool.  But, friend, there are a few precaustions that I want you to hear before using these features and platforms to generate content or even imagery for your brand. I brought on my friend, client, a...

It's time to take responsibility over the life and business you are cultivating.  Step number one: Define what success looks like on your own terms.  When we know what we actually want, we're able to walk through fear and the many other roadblocks in order to get there.  Whether it's fear of judgment, success, failure, etc., if we let it, it can sabotage the impact we make and the vision we have f...

"Just give value" - remember that? I think sometimes we forget is that value means more than just teaching and preaching.  Helping someone see the possibility that is on the otherside of working with you is much more powerful than teaching someone how to use a new tool on Canva.  In this episode I dive into the shift we are seeing in the marketing realm. Possibility marketing.  Enjoy this episode...

Welcome back to BRANDED! HOLY WOW. It's been almost three months since I launched a new episode and for good reason that we will dive into today.  I am as transparent as possible in this episode as we discuss the really high highs and really low lows of 2022.  My goal for you in this episode is for you to walk away empowered and ready to go for 2023. Connect with Steph: Steph@theweberco.com Read a...

She went from 3 blog readers to partnerships with brands like Wayfair and Mablyene.   Former school psychologist, Marion Wagner joins me today in episode 128 of BRANDED! discussing her journey of success and making social media fun again.   And you want to know what's really cool?   The game seriously changed for her when she stopped doing what everyone else was doing.   Taking "more action" wasn'...

Today on BRANDED!, we have Ericka, one of our community members, on the podcast for a coaching session.   Ericka is an author in Indianapolis who has niched down to Christian moms but is ready to add another layer to her business with maybe a course or a coaching program.   I walk Ericka through a series of questions to help her define her avatar and gain a little more clarity in business.    We a...

Today, I opened up about what it has felt like being the CEO of my business for the past several months. This level of vulnerability isn't always easy for me, which I talk about in this episode, but it is necessary.   This Summer was insanely challenging for many reasons.    At one point, I threw my arms in the air and asked for guidance, and I received it. The next day I had a strategy call on my...

Have you felt anytime over the last few months like you have been in a rut? Maybe it's a revenue rut, a mindset rut, or just having a hard time piecing things together. In this episode of BRANDED! I share with you a quote from my mindset coach, "There is nowhere for you to get to, there is only somewhere for you to shift to." I'm asking you five questions today that I want you to reflect on and an...

In episode 124 of BRANDED!, "Your marketing doesn't matter if…" I give you three very tangible reasons why your marketing efforts may not be working. So often entrepreneurs think that they need to produce more content, be on more podcasts, and just take more action in order for their efforts to pay off, instead of actually getting the kink out of the hose and solving the problem. I'm giving you tw...

Have you heard the term "quiet quitting"? If you hang out on TikTok, I'm sure you have.  I feel that I can speak on this from the side of an employee and an employer.  In this episode of BRANDED! I give my honest thoughts on why this is happening along with how to avoid it inside of your organization. If you plan on or are in the process of growing a team, I encourage you to listen to this episode...