Brand2Brand: The Marketing Show

Don’t let your brand fizzle out. Your audience expects branding that packs a punch and who better to learn from than hot sauce brands themselves? Turn up the heat and tune into this spicy episode to uncover the lessons we can learn from the rise of the hot sauce market. For the episode research and reference materials, visit stirlingbrandworks.com/insights.

Do most entrepreneurs set out to build multi-million dollar brands? Not the founder of Liquid Death. He tasked himself to come up with the dumbest idea possible - and it was just dumb enough to work. Packaged water and seltzer brands are primed for market domination as consumers demand healthier options. Quench your thirst for marketing inspiration, and join us to dig into how the hell water becam...

With consumer expectations that brands will align with their values, armed with the collective power of social media, marketing has never been this complicated. In this episode of Brand2Brand, Thomas, and Veronica look at what the hell happened with Bud Light and Target this summer. Bold moves require bold action. If you take that leap of faith, you better be prepared for your core audience to rea...

In this bonus episode of Brand2Brand, Veronica St. Cyr sits down with Kira Lew, morning show host of 97.5 WOKQ, to discuss building brand loyalty that lasts. Kira leads the morning show on the largest country radio station north of Boston, and her success is a direct result of her ability to keep her audience coming back for more. So what can marketers learn from professional radio personalities?...

As new generations gain spending power, brands must adapt to make connections. In this episode of Brand2Brand, Thomas, and Veronica discuss how brands can evolve to reach new audiences without alienating the generations that lead to their success. Keeping market share is an ever-changing game. Let us give you the right playbook to win. For the episode research and reference materials, visit stirli...

Silicon Valley loves AI startups, and businesses should too. In this episode of Brand2Brand, Thomas and Veronica dig into what all businesses can gain from AI-powered tools while discussing the benefits of democratizing access. With the rate of new AI products hitting the market, there’s a lot to choose from. However, not adopting any AI tools is a choice we don’t recommend. For the episode resear...

Artificial Intelligence (AI) is rapidly changing the business landscape, and every business owner and marketer should pay attention. In the latest episode of Brand2Brand, Thomas and Veronica dive into how AI can be leveraged to enhance a brand's competitive edge, increase efficiency, and create new growth opportunities. Don't get left behind. Lean into to potential of AI and stay ahead of the curv...

Are Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) frameworks exploited for marketing purposes? On this episode of Brand2Brand: The Marketing Show, Thomas, and Veronica answer that question. These complex concepts allow businesses to evaluate and exhibit their impact on society, the environment, and the world around them. However, as consumers demand greater...

On this episode of Brand2Brand: The Marketing Show, Thomas, and Veronica trek through the dos and don’ts of brands that do good. From give-back programs to sustainability pledges, authenticity is the key to unlocking messaging that resonates. It is possible to make a difference while making a profit. We are responsible for ensuring our businesses leave the world better than when we founded them. F...

On this episode of Brand2Brand: The Marketing Show, Thomas, and Veronica visit successful government-funded marketing campaigns across the U.S. States have carefully branded themselves for decades to drive tourism and economic development. In the wake of the pandemic, special grants and funding have given communities the ability to leverage dynamic marketing strategies like never before. For the e...

On this episode of Brand2Brand: The Marketing Show, Thomas and Veronica enter the ultimate battle of the brands - The Super Bowl. Marketing campaigns have the power to excite an audience or leave them utterly confused. We break down the key factors in predicting the marketing winners and losers. For the episode research and reference materials, visit stirlingbrandworks.com/insights.

On this episode of Brand2Brand: The Marketing Show, Thomas Stirling, and Veronica St. Cyr dig into leadership’s impact on brand loyalty. From Disney CEO’s massive layoffs and disappointing earnings to Starbucks CEO’s antagonistic emails and unionization controversy, leading a brand has never been this complicated. For the episode research and reference materials, visit blog.stirlingbrandworks.com.

In this bonus episode of Brand2Brand, Thomas and Veronica stroll down memory lane, revisiting some of season two’s greatest moments. From discussing the importance of building brand equity to exploring emerging technology, join us as we dive back into everything we covered this season. For the episode research and reference materials, visit blog.stirlingbrandworks.com.

In this episode of Brand2Brand, Thomas and Veronica discuss artificial intelligence in the workplace, looking at brands like Jasper and Sanas to better understand if AI is really coming for our jobs. We also explore viable AI tools that companies are leveraging to enhance their team’s ability to execute quality work without replacing them. For the episode research and reference materials, visit bl...

In this episode of Brand2Brand, Thomas and Veronica explore virtual reality (VR). We look at emerging VR brands like National Geographic and Spatial to discuss what this technology means for the future of business and how we connect and communicate with each other, along with the areas where this technology still needs to evolve for increased adoption. For the episode research and reference materi...

In this episode of Brand2Brand, Thomas and Veronica discuss the relationship between price, quality, and brand name. We look at brands like Costco and Bed Bath & Beyond to examine the strategies of building brand equity through private-labeling.  For the episode research and reference materials, visit blog.stirlingbrandworks.com.

In this episode of Brand2Brand, Thomas and Veronica talk about psychological safety in the workplace. We look at Pixar and The Daily Show to uncover how honest environments deliver the greatest results. For the episode research and reference materials, visit blog.stirlingbrandworks.com.

In this episode of Brand2Brand, Thomas and Veronica explore corporate restructuring amidst a potential recession. We look at Shopify and Robinhood to dig into how brands are navigating layoffs. For the episode research and reference materials, visit blog.stirlingbrandworks.com.

On this episode of Brand2Brand, Thomas and Veronica talk about recruitment strategies in the most competitive hiring market to date. We’ll look at how Hilton and Salesforce utilize social media channels to build a powerful employer brand that’s winning over candidates. For the episode research and reference materials, visit blog.stirlingbrandworks.com.

On this episode of Brand2Brand, Thomas and Veronica explore the brands leveraging TikTok to engage with their audience. We’ll look at the language learning app, Duolingo, and historic news outlet, The Washington Post, to share tips for success on the platform. For the episode research and reference materials, visit blog.stirlingbrandworks.com.

On this episode of Brand2Brand, Thomas and Veronica dig into the potential for drone technology to revolutionize commerce and infrastructure. We’ll look at the drone-delivery services of Alphabet’s Wing and the cutting-edge AI-powered drone product line from Skydio to uncover the emerging opportunities drones provide us. For a full transcript of the podcast audio, including research and reference...

In this episode of Brand2Brand, Thomas and Veronica bring you behind the scenes of launching a podcast. Tune in to hear our hosts share the lessons they learned over the course of two seasons of producing content. From recommendations on studio setup to considerations when introducing video, this bonus episode provides an honest look at the investment podcasting requires. Plus, we’ll share tips to...

On this episode of Brand2Brand, Thomas and Veronica re-examine the corporate mission statement. Is it still the foundation brands are built upon or the anchor preventing them from quickly changing direction? Tune in as they evaluate the mission statements of two successful brands - GE vs. JetBlue. Which one feels sincere? Which one reeks of corporate B.S.? And lastly, would your mission statement...

On this episode of Brand2Brand, Thomas and Veronica boldly go where no podcast has gone before to discover how far deep pockets could reach into deep space. We'll explore two feuding billionaires - Elon Musk and Jeff Bezos - and compare their private space ventures from SpaceX and Amazon. In the quest to privatize space, which company has the competitive edge? Which billionaire has the best cowboy...

On this episode of Brand2Brand, Thomas and Veronica discuss the rise of celebrity entrepreneurship, backed by the power of personal brands. Today, celebrities aren’t just endorsing brands, they’re building or buying them. By taking a look at George Clooney’s 'Casamigos' tequila brand and Willie Nelson’s 'Willie’s Reserve' cannabis brand, our hosts explore the evolving landscape of celebrity brand...