Jasmine Haitalani
Brand Your Way to A Million
You've heard of selling and marketing your way to business growth but it's time to increase your revenue with what really matters: having a brand that gets attention. Brand Your Way to A Million is a podcast hosted by Jasmine Haitalani: immigrant, creative director and founder of 7 figure design agency Highflier Powerhouse. On the podcast, she discusses marketing strategies for entrepreneurs that help them expand their creativity, and shares her insights and hot takes on the latest industry trends so you can go from follower to a leader that's setting the standard and making a million with you...
Author
Jasmine Haitalani
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
EP 23 - Six-Figure Offer Story: Design on Demand 10.11.2022 28:50
In this episode of the Six-Figure Offer Story Series, Jasmine talks about her first "secret menu" offer: Design on Demand. This was a monthly retainer service that she only launched privately to previous clients with no sales page yet still made it a 6 figure offer. Jasmine discusses the journey of the pricing model, offer structure and client experience and how it helped her start building her re...
EP 22 - My First 6 Figure Offer 03.11.2022 32:45
Jasmine talks all about her product suite journey and how she created her first offer that brought in her first $100k. She continues to discuss the power of building an on-brand experience inside your offer and how selling that experience is what can get your offer to your first 6 figures even without brand design or a fancy sales page. Want to build a Powerhouse signature offer that you can s...
EP 21 - When Things Get F*cked Up 27.10.2022 17:30
In this episode, Jasmine talks about what happens when things in your offer go wrong and how you decide to problem-solve them. She also talks about the importance of building an on-brand offer when it comes to providing the best client experience. Want to build your signature offer the Powerhouse way all the way to 6 figures? Sign up for the Powerhouse email list and be the first to know when...
EP 20 - The Power of Brand Reputation 20.10.2022 16:02
Jasmine talks about her experience at her first live event as a Creative Director and the power of building a reputation and standard that people can expect from you. She discusses the importance of creating a powerhouse differ that not only gets you client results but aligns with your brand identity and persona. Ready to show up as the million-dollar brand in your business and be taken seriou...
EP 19 - Discovering My Powerhouse Brand Identity 06.10.2022 28:56
In this episode, Jasmine talks about the evolution of her powerhouse brand and how it helped her step into an unconventional brand identity where she doesn't share much about her personal side but still manages to create a connection with her audience and book clients consistently. She talks about how you don't have to sacrifice privacy and oversharing for the sake of reliability. Want to get...
EP 18 - Creating An On-Brand Offer 29.09.2022 21:15
Jasmine discusses her process when putting together a new offer and how she makes it feel on-brand so it aligns with her audience, her standards and stands out from the competition. Ready to get money-making photos that showcase your personality without the hassle of putting it all together? Book a Direction Day Experience and get up to 6 months worth of content in just 1 day while living your...
EP 17 - Stop Being A Trend Robot 15.09.2022 22:46
In this episode, Jasmine talks about when to actually put in the time and effort to follow a trend vs. when to just be appreciative of them. She goes into explaining why there's an urge to always be on top of the trend game and why it's important to work with someone who understands how to use trends effectively. Ready to get money-making photos that showcase your personality without the hassl...
EP 16 - My Journey Building An On-Brand Wardrobe Part 2 08.09.2022 22:38
Jasmine continues to talk about her experience revamping her closet and her process as she's built her capsule wardrobe for the first time. Ready to show up as the million-dollar brand in your business and be taken seriously? Work with me and turn your client experience from meh to MONEY using a Powerhouse process trusted by your favorite industry leaders. Apply at www.highflierpowerhouse.com/...
EP 15 - BTS Two Weeks Before A Photoshoot 01.09.2022 21:56
In this episode, Jasmine talks about what goes down 2 weeks before a client photoshoot. She goes over all of the logistics that she keeps in mind to make the process feel completely handled for you as a CEO. Ready to get money-making photos that showcase your personality without the hassle of putting it all together? Book a Direction Day Experience and get up to 6 months worth of content i...
EP 14 - Why Your Website Sucks 25.08.2022 11:00
In this episode, Jasmine talks about why your website isn't doing what it needs to do and how your lack of confidence in your offer comes into play. She discusses the importance of displaying confidence on your website so it's not a snooze fest and people actually feel interested enough to browse around. Ready to show up as the million-dollar brand in your business and be taken seriously?...
EP 13 - The Best Creative Direction Offer On The Internet 18.08.2022 17:49
In this episode, Jasmine talks about her signature in-person creative direction offer: Direction Day, that helps coaches plan, manage and execute their photoshoot from start to finish without missing any detail. Ready to get money-making photos that showcase your personality without the hassle of putting it all together? Book a Direction Day Experience and get up to 6 months worth of content...
EP 12 - My Journey Building An On-Brand Wardrobe 11.08.2022 19:56
Jasmine talks about her experience revamping her closet so far and the importance of making the decision to be more intentional with her wardrobe process and the impact its had on her. Ready to show up as the million-dollar brand in your business and be taken seriously? Book a brand and website project with us and turn your client experience from meh to MONEY using a Powerhouse process trust...
EP 11 - Being Relatable vs. Being Relevant 04.08.2022 13:55
Jasmine talks about the mistakes you can make when it comes to being relevant and relatable with your brand presence on social media. She discusses why being relatable isn't always enough to get paying clients and saying yes to every idea that comes your way, isn't always the most relevant to your brand. Ready to show up as the million-dollar brand in your business and be taken seriously? Bo...
EP 10 - Executing The Perfect Brand Vision 28.07.2022 12:40
In this episode, Jasmine talks about the false expectation of thinking your brand vision and ideas will come to you clear as day or as simple as a 3-step method. She explains the 2 phases that are part of the brand vision and how to identify which phase you're in that can allow you to understand your brand journey more clearly. Embody your million-dollar energy by booking a Direction Day, a co...
EP 9 - Becoming A Powerhouse Brand 21.07.2022 11:15
Jasmine talks about what it really takes to become a powerhouse brand and ultimately position yourself as an industry leader. She brings up what powerhouse brands have in common and what you need to do to start your rebrand journey to step into your leader identity and embody your Powerhouse brand energy. Ready to show up as the million-dollar brand in your business and be taken seriously? B...
EP 8 - I'm Mean, So What About It? 14.07.2022 18:21
Jasmine talks about how she had to start embracing her mean girl brand persona and how hesitations and challenges came along the way. She expresses her frustration with double standards when it comes to feminine and masculine energies in business and shares the secret of how never doing sales calls still brought her the most aligned clients that are still loyal to the brand. Ready to show up a...
EP 7 - Setting Expectations in Your Brand 07.07.2022 18:05
Jasmine talks about how setting expectations for yourself reflects on the standard your clients set for themselves when they work with you. She continues to explain that there are certain points where the bare minimum cannot be something you keep accepting and how the rinse and repeat method when it comes to creativity can actually cost you clients and long-term brand loyalty. Ready to show...
EP 6 - Creating A Signature Brand Look 07.07.2022 9:17
In this episode, Jasmine talks about the overflowing number of brands that are becoming watered-down replicas of each other and how over time, creatives and their results start slipping through the crack. She brings up the importance of creative to client education in marketing and how The Rebrand Experience focuses on creating a signature look that is unique to you and your brand. Ready to...
EP 5 - My Powerhouse Process: Creating Purpose with Photoshoots 07.07.2022 13:50
In this episode, Jasmine talks about the biggest mistake you're making when planning for your next photoshoot and how creating purpose and intention can save you time, energy, and money. Jasmine shares how her process inside Direction Day, her signature creative direction offer, creates footage that's profitable and usable. Ready to show up as the million-dollar brand in your business and be t...
EP 4 - Branding Against Stereotypes 07.07.2022 8:49
In this episode, Jasmine talks about the downfall of branding as a stereotype and why her clients of color, in particular, may find themselves settling for average unintentionally. She addresses the issue of using Pinterest as a main inspiration source and how that can be the largest factor as to why you're inspiration isn't as grand as it could be. Ready to show up as the million-dollar bra...
EP 3 - Rebranding with Intention: Make the Most Out of Your Investment 07.07.2022 12:11
Jasmine talks about the number one thing you need to do to embody your Powerhouse energy and make the most out of your design investment. In this episode, she shares what Powerhouse industry leaders consider when it comes to rebranding themselves with intention that gives them the best results. Ready to show up as the million-dollar brand in your business and be taken seriously? Book a brand...
EP 2 - Stop Copying Your Favorite Mentors 07.07.2022 14:59
Jasmine talks about how creative execution can be a game-changer for helping your brand stand out in your industry without copying your favorite online coach. Creative execution is a technique that Jasmine has mastered and is what makes her clients have memorable brands. She talks about why you feel like replicating others and how to find your own unique style. Ready to show up as the million-...
EP 1 - Embodying Your Million Dollar Brand Energy 07.07.2022 18:59
Jasmine talks about how to start embodying your million-dollar brand energy even if you don't know where to begin. She shares about how this can be transformative in your personal life and ultimately the way you show up in your business and make money. This is what allowed her to make big moves like moving into her first luxury apartment. Ready to show up as the million-dollar brand in your bu...
Becoming the Brand Trailer 24.06.2022 0:52
Becoming the Brand is a podcast hosted by creative director Jasmine Haitalani and isn't meant to feel like a boring business lecture. Think of each episode as a session with your virtual bff where you can vent, speak your mind, and maybe talk some sh*t too. Jasmine helps online coaches become more than the business they're creating through brand embodiment that feels like second nature. She en...
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