Brand Tuned - Rounded Business Design

Laura Janes of Uniquity Strategic specialises in marketing and branding in the financial services industry. In this episode, she discusses her process for branding companies that have had some traction and are focusing on actions to take them to the next stage of their growth. With a background in financial services marketing at Lloyds and AXA wealth before setting up Uniquity to help SMEs in the...

David B. Horne on his methodology for scaling businesses, the impact of Covid-19 on business valuations, raising finance, and on his own plans. We also discuss how he developed his own brand. His acronym FACE stands for: Fund, Acquire, Consolidate, Exit One of the businesses he worked with achieved a growth of 25 x in just three years Covid-19 and lockdown will affect business valuations, but inve...

James discusses what’s involved to brand an early-stage business, and what work they themselves should ideally first do before seeking help with branding and communications. The work that a company needs to do prior to working with James includes: Proof of concept through research Market size Competition analysis Price points James’ agency then adds different ways to communicate with their custome...

In this episode of the BrandTuned Podcast Shireen interviews Susan Payton who helps business owners tell three stories - their personal story, their business story and their customer story.  How a career writing and researching in TV and radio led to Susan's business which revolves around how businesses should use stories Susan has trained in Nashville with Donald Miller - the author of Story...

Daniel Priestley runs business accelerators for entrepreneurs. In this episode, he discusses the Dent rebrand, Lifestyle v. Performance boutique, and the new edition of his book Oversubscribed How the entrepreneurial revolution shifts people to earn money through entrepreneurship and starting and growing their own businesses as the Industrial Revolution changed the way we live and work. Why visual...

In this episode, Shireen discusses the three disciplines that impact branding, and how different organisations might involve all three in their branding process.  How design and marketing impact branding. Why intellectual property involves taking account of brand protection during brand creation rather than after a brand is created. How the Google’s of this world intersect IP in their branding pro...