Brand Therapy

Looking for success with short-form videos and TikTok? 📱This week’s guest Dan Knowlton shares how your focus needs to be on building trust and exposure, not just leads. Phil and Lauren discover consistency, data, and engagement matter most. Join us as the secret to audience growth is revealed!

Ever wonder how to organize a retreat? 🧳 This episode uncovers it all! Our co-host Lauren shares the ins and outs of organizing her first-ever reading retreat, including sales, venues, and creating an irresistible offering. Learn from Lauren’s insights in this can’t-miss episode!

Curious about live streaming? 🎥 Our guest today teaches you how! Hosts Phil and Lauren meet with Anika Aggarwal, a small business owner and livestreaming extraordinaire who has been livestreaming for two years. She shares her recommendations on getting started, buying tech, planning your show, being your authentic self, and what to do if something goes wrong.

Struggling with ChatGPT for your content? 😫 Phil and Lauren are joined by Phil's mom, Sue Pallen, to discover how she's mastered content creation with ChatGPT for her clients. They’ll take you through a live session, optimizing ChatGPT for blogging, from refining keywords to crafting the perfect tone. If ChatGPT's been a challenge, this episode is your content game-changer!

Feel like you’re spinning your wheels creating content? 🛞 This episode will help you get back on the road to success! Hosts Phil and Lauren meet with marketing expert David Bain, who’s spoken with over 1,000 marketers to fuel his expertise. David walks us through his proprietary marketing (pump and) funnel, which helps you determine the content types and volumes that can convert a user into a cus...

Feeling overwhelmed by AI's rapid growth? 🤖 Dive into this episode with Phil and Lauren as they demystify ChatGPT, explore AI's unparalleled processing power, and spotlight tools to supercharge your business strategy. Learn to blend AI's efficiency with the irreplaceable human touch. Tune in and navigate the AI landscape with clarity and confidence! 🚀

Eager to master efficient content creation? 📝 Join Phil, Lauren, and their guest Jessica Valant, a pilates teacher and a physical therapist turned online sensation, as they delve into short-form content strategies and the power of platforms like YouTube. Learn how to harness audience feedback, align content with business aims, and stay persistent in your digital journey. Dive in for a concise gui...

Eager for some real talk after a brief hiatus? 🌱 Phil and Lauren are back in the saddle to share the vital lessons they've learned over their 3-month break. From the art of delegation to the magic of consistent action, this episode is a treasure trove of insights. If you've been feeling like a hamster in a wheel or simply need a jolt of inspiration, this episode is your wake-up call. Tune in to f...

How do you make a business out of creativity? 👨🏼‍🎨 Today's Brand Therapy guest will teach you how. Brand strategists and hosts Phil and Lauren meet with Jeffrey Madoff, an author, agency founder, director, producer, and professor who's an expert at building creative careers. If you're wondering how to get into a money-making mindset as a creative, you'll love this episode!

Overwhelmed by new AI tools and not sure where to start? 🤖 This episode of Brand Therapy is the perfect place to begin. Our expert guest cohost Kate Scott is filling in for Lauren—she's a Squarespace template designer and online educator who will share her research and findings on the best AI tools (as well as the flops). Both Kate and Phil will discuss how AI is impacting small businesses (the g...

Wish you could put yourself first? 🥇In this speedy episode, hosts and brand strategists Phil and Lauren discuss the types of investments that make sense for businesses. The two discuss when to invest in contractors or team members, when to invest in supplementary education, and more! If you have aspirations of becoming a better and smarter business owner, you’ll love this episode

Wondering how to get on podcasts you love? 🎙️ Our expert guest today will dish on the details! Hosts Phil and Lauren meet with Danielle Burek, Talent Relations Associate at LemonPie.fm, to discuss how she books clients on podcasts through cold outreach. You’ll learn the art of crafting the perfect email, creating a target list, following up, and so much more.

Want to give your clients a special experience? ⭐️ This speedy episode with hosts and brand strategists Phil and Lauren will teach you how to run a tight operation that makes clients want to return for more. From communication recommendations to file naming (yes, really!), you'll get inspired to view every client interaction as a branding opportunity.

Curious about the business of content partnerships? 🤝 Then you’re going to love this episode with Phil’s creator manager Elle Queen! Elle meets with hosts Phil and Lauren to discuss the ins and outs of sponsorships on social media, including what to charge, what to look for, and how to get started. She also details what she looks for in potential clients.

Wishing you could take a vacation without compromising business results? 🏖️ This episode will teach you how! We meet with leadership speaker Dr. Sundra Ryce Hardy to hear her wisdom about self-care and leadership. We talk about the double-edged sword of entrepreneurship, why it’s important to take time off, how to delegate, and much more!

Did you know that anyone can become a paid content creator? 📸 This episode will teach you how! In this episode, hosts Phil and Lauren discuss Phil’s journey in growing his channels, working with 70+ brand partners, and unlocking six figures of annual income from collaborations alone.

Do you have a dream that feels unreachable? 🔮 This inspiring episode will remind you that anything is possible with the right vision and work ethic. Hosts and brand strategists Phil and Lauren meet with client and interior designer Paula Oblen, who went from having an idea of designing a vacation rentals to working with Bobby Berk from Queer Eye. You’ll learn how to drill down on your vision, cre...

Wondering how to make your content go viral? 🚀 It's not as hard as you think! In this episode, hosts Phil and Lauren discuss five easy ways to go viral, including different post formats and subjects. You'll be inspired to listen to your intuition, find your voice, and even be controversial.

Wish you knew how to make your business more memorable? 🖼️ This episode will teach you how! We meet with business advisor and client Mark Maynard to discuss how to make important decisions as a business owner. You’ll learn how to create a vision for your business, get returning clients, and feel more confident than ever as you run your organization.

Ever wonder what makes you different from the rest? ✨ This Brand Therapy episode will help you find out! Hosts Phil and Lauren meet with certified CliftonStrengths coach Colleen DelVecchio to discuss Gallup's StrengthsFinder assessment. You'll learn what CliftonStrengths is, why it's the leading standard of personality assessments, how to read your results, and ways to utilize your strengths in e...

Want a boost of motivation to get started on TikTok? 👊 You’ll get it here! Hosts Phil and Lauren discuss Lauren’s recent foray into the world of TikTok and unpack how she hit 30k followers in 7 months of posting. We talk about why TikTok is great, how to come up with a post idea, how to grow your mailing list, and why you should strive for volume.

How can you get PR without time or a publicist? 📰 You’re going to find out in this riveting episode of Brand Therapy. Hosts Phil and Lauren meet with Lucy Werner, hype queen and PR extraordinaire, to get the 411 on getting publicity as a small business owner. You’ll learn how to be strategic, send the perfect pitch, and get your name out there once and for all.

Wish you could master passive income? 🤑 This episode about Patreon will give you the tools you need to do exactly that! Hosts Phil and Lauren meet with Jordan Dené Ellis from Adobe to discuss tips and tricks for Patreon. We cover what Patreon is, how to set up reward tiers, ideas for what you can offer for physical and digital rewards, and how you can promote your account to get paying subscriber...

What should you do in a brand crisis? 🫠 It all comes down to preparation. In this episode of Brand Therapy, hosts Phil and Lauren share recommendations for all things reputation management. You’ll learn how to anticipate issues, draft effective responses, create a detractor tier system, and other tricks of the trade. If you’ve ever been worried about getting bad press from a disgruntled customer,...

Worried about being sued for lacking accessibility? 👩‍⚖️ This episode will address all your fears. Hosts Phil and Lauren meet with Sapir from Accessibe to talk about the importance, ramifications, and goodness of being accessible online. We talk about how much you could be sued for, why Accessibe is a great solution, and why it’s important for your brand to be inclusive for everyone. This episode...