Shivani Pandey | Brand Strategy & Women Entrepreneurs Mentor

Brand Strategy For Female Founders | Think Brand. Talk Brand.

Business EN ↓ 28 episodes

If you're a female founder who has built something real but still feels like your brand isn't doing justice to the work you do — you're in the right place. I'm Shivani Pandey, Brand Strategist and founder of Think Brand Forward, with 20+ years in brand marketing. I've worked with female founders , women entrepreneurs , and women-owned businesses at every stage — and the same problem shows up every single time: the brand on the outside doesn't match the business on the inside. This show exists to change that. Brand Strategy for Female Founders | Think Brand. Talk Brand. is a podcast about the s...

Author

Shivani Pandey | Brand Strategy & Women Entrepreneurs Mentor

Episodes

EP 3: Brand Identity & Systems to Strengthen Your Founder Brand — With Blyth 01.10.2025 31:05

We're live. 🎙️ Post-pivot, Think Brand. Talk Brand kicks off with Blyth —a systems designer who makes clients feel like superstars. We go deep on how brand identity only sticks when your brand systems back it up—because consistency creates trust , and trust fuels growth . In this episode we unpack: • Trust signals your brand should show (not just say) • Blind spots that quietly erode credibi...

EP 2: HubSpot’s Marketing and Branding Secrets for Female Founders 02.02.2025 22:35

Episode 2: HubSpot's Journey to Product-Market Fit In this episode, we dive into how HubSpot revolutionized the marketing world with its inbound marketing solution in the early 2000s. Discover how HubSpot identified a gap in the market, refined its product for small businesses, and grew into a SaaS giant by championing the inbound marketing philosophy - the key strategies, pivotal decisions,...

EP 1: Netflix's Brand Strategy Insights for Female Founders 08.11.2024 23:46

In this inaugural episode of Think Brand, we dive deep into the art of target market identification. We'll explore real-world examples of companies like Netflix, Shopify, and Tesla, who have mastered the art of pinpointing their ideal customers. We'll delve into the specific strategies Netflix employed to target their audience, from understanding their preferences to creating personalize...