Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

Sean started his company called SEO Hacker at the age of 22, straight out of college, at a time when SEO was still relatively unheard of. Back in college, he failed 28 units and the academe thought he was largely a failure. That proved to be incorrect as he went on to grow his company to a multi-million venture that has been running now for close to a decade and a half. In this Brand Start episode...

EveGrocer did not start as sustainable marketplace. Its founder, Dimple Sandoval, just wanted to address the pain point that moms experience in doing their household groceries. In this Brand Start episode, Dimple talks about her journey in building an online ecommerce brand at the height of the pandemic. She shares how they grew fast during the early days and how the intent to grow as fast as they...

It’s not easy to be an entrepreneur and one can imagine how it can be even more challenging to become one in a place that is not your native land and with a language that is totally foreign. In this Brand Start episode, Jess Reimer, founder of Mindflows talks about her journey of leaving the Philippines to finish her studies in Germany, try her luck and pursue a career there, and eventually becomi...

The cloud technology has been growing consistently all over the world and it’s critical that businesses consider this in their operating structure. But what does it really mean to build a business on a cloud? In this Brand Start episode, Pat Zulueta, co-founder of Apper.ph talks about key insights on how to transition your business to be compatible with the current digital age and cloud technology...

What is branding? How do you build a meaningful brand? What is Public Relations? Why are impactful stories relevant to businesses? In this Brand Start episode, Leonard and Mavic dive deep on their respective sphere of expertise from what branding really means and how entrepreneurs can build a meaningful brand to the importance of PR and how one can leverage on telling stories that have impact. The...

Victor dropped out of college after spending just 2 weeks in his senior year. He did that so we can work for free in a start-up tech company. Pretty unusual right? Well maybe but that experience became the prelude for him to start Avion School, a tech education company that teaches people to become a software engineer in just 2 weeks. In this Brand Start episode, Victor shares the early stages of...

When Covid-19 hit, Kathy decided it was best for her to quit her job if it meant making sure her father would be safe from the virus. But how do you thrive from uncertainties and how do you reinvent yourself from an employee to entrepreneur? In this Brand Start episode, she shares her inspiring journey of rebuilding her career. Since quitting her job, Kathy has managed to become a successful accou...

Not a lot of people will quit college to become an entrepreneur and start a company because of the risks and uncertainties and parents telling you otherwise. Well, Amanda is not like a lot of people. She skipped college and started her own company at the age of 19. She founded Backscoop, an online media and newsletter brand that caters to everything about tech start-ups in Southeast Asia. In this...

In this season 3 opener, Leonard is joined by his co-founder and COO of The Vineyard Brand Consultancy, Mavic Casas who is coming back as a co-host. In this special episode, they talk about their journey of quitting their respective corporate careers to start their own branding and communications company. You will hear firsthand stories of the beginnings of their agency, their early struggles and...

Finding your niche is important in starting a brand. Understanding how to grow and scale is another milestone that any founders and entrepreneurs need to know. Miguel Bernas and Gabriel Benito, co-founders of Nexplay Esports, a South-East Asian premier Esports ecosystem company shares their journey in finding a competitive edge in the niched industry of online gaming and esports and how they scale...

Building your brand with a clear purpose and meaning can help you succeed in your journey as an entrepreneur. Czar Carbonel, co-founder and CEO of Magwayen Organics, a sustainable personal care company behind the brand – Magwai, shares how they started a company that is anchored on a mission of saving the marine environment and how having a bigger purpose affects their business as a whole.  L...

It is challenging to start a business especially so in the middle of the pandemic. You need to be innovative and think outside the box. In this episode, Mark Thompson, a musical artist, producer, and  co-founder of Thompson Collective shares his struggles and success in music industry and in building a business in a van. Listen to this episode to learn:  - Importance of Branding for your...

Deciding what business to pursue is not easy. It can be tricky even. There may be many ideas but the question usually is, which idea can really work and will be worth your time and energy? Is there really a way to know for sure?  In this episode, Michael Tayag, co-founder, and CEO of Darkside Concepts Inc, a management consulting company that specializes in food and beverage business developm...

Do you want to know the secret behind a growing business? Pot Chavez, Head of Operations of Tinapayan Festival, the pioneer in the use of agricultural crops in their bread products, was founded in 1982. It is a company that offers various sweets, soft baked goods, and pastry delicacies and has been thriving for forty years now.  In this episode, he shares how their family managed to grow thei...

Do you want to know how to build a brand and maintain your relevance in the industry? Pete Kawecki is the founder and CEO of Bapple, a company based in Sydney that offers services from UI/UX website design, web development, branding design and more. In this episode, he shares how he managed and built a brand from scratch and the challenges he encountered in maintaining relevance for his company de...

Are you a mom who is planning to start your own business but with a limited capital? Or are you transitioning from corporate to entrepreneurship? Joy Astilla, founder and CEO of Urban Essentials, started this brand that aims to cater to the needs of all parents especially to the moms by finding a really strong product and understanding that she was more fit to be an entrepreneur than an employee....

An entrepreneur must be an effective leader and must be able to build a productive team to run a successful venture. Boris Joaquin, co-founder and CEO of Breakthrough Leadership Management Consultancy, talks about what leadership really means and how you can become an effective leader. He also shares insights and actionable tips in building a productive team as well as his inspiring entrepreneuria...

Feliz Lucas, a successful entrepreneur, an online personality, and the co-founder of Lucas Studios, shares her challenges of being a Mompreneur and how branding helped them build a thriving creative ambient venue that is perfect for photoshoots, weddings, and other lifestyle events. Listen to this episode to learn: Importance of planning in a business and knowing your numbers Understanding how bra...

How do you position your brand for success? How do you differentiate your business through reinvention? Marco Katigbak, co-founder of Felipe & Sons, a hybrid barbershop retail concept, shares how they planned for the launch of their business, designed the customer journey, and managed to achieve growth within their first year. He also shares his insights on how branding helped them attract the...

Leaving the corporate world to pursue a journey of becoming an entrepreneur is not easy. How do you prepare for that shift? What does it really take to start a food brand? When and how do you pivot when you encounter difficulties in building your business? Bong Esguerra, owner of Papi’s Food Concepts, talks about his inspiring journey of shifting from corporate to entrepreneurship, building and gr...

How do you know when it’s time to leave the job that you’ve loved for 20 years? What does it take to introduce something new to a competitive market and build a global brand? H Marcelle, founder and CEO of H Audio Technologies, shares his journey from being a radio dj to becoming an entrepreneur and owner of an audio brand and a global holdings company. He talks about his inspiring journey of buil...

Failures and mistakes are part of any entrepreneurial journey. Jade encountered many of those at the beginning of her career but she never stopped moving and pushing forward. She finally found success, but not without hurdles, when she started their mushroom farm and mushroom chips business called Woody Bags. Listen to this episode to learn: How to Handle Failures and Setbacks Find Opportunities i...

Monsi founded philbiznews.com in 2008 when online media and digitalization were not yet as it is now today. Despite the many unknown and many naysayers, he continued to believe in his vision. Even when the odds seemed to be against him, he continued to work and build his brand. Now, The Philippine Business and News is a leader in online business media platform and continues to thrive with the cont...

If you are running a $6-figure online lingerie brand with a strong community and even celebrity followers, you would be extremely happy, right? Well, not for founder and entrepreneur, Jomie Casas, who after successfully building her first business, decided to sell everything to pursue her dream of traveling the world. Subsequently, she started and became the CEO of a company called Just-Rent-A-COO...

Aira, co-founder of Neon Island Clothing, started an online brand at a time when shopping for fashion apparels on the internet was not a norm yet. Listen to this episode to learn how she has successfully grown the brand by pursuing a passion project, finding a gap in the market, harnessing the power of branding, and influencer marketing, and the consistent grit and grind that it took to stay compe...