Brand Retro with Cyberdogz

In this episode, Michaela Schell returns to unpack the difficult decision-making behind protecting her brand and vision—sharing the business mindset and logic behind cancelling a major 2020 event, and what it takes to safeguard long-term brand integrity.   Highlights Revisiting the Limitless concept - 1:35 Cancelling the 2020 event - 2:29 The decision for cancelling - 5:25 The decision making proc...

In this Brand Retro episode, content developer Marisa Jackels interviews Mike Brevik on the history of Cyberdogz and how the team helped customers navigate the COVID-19 pandemic—framed around five core questions for making smarter brand decisions in a crisis. Highlights The crisis around the pandemic - 0:45 Mike's story with Cyberdogz - 1:00 Mike's first job - 2:54 What to do to support clients -...

In this Brand Spotlight episode, Mike Brevik interviews Blueprint Process founder and business coach Tammi Brannan about why coaching is key when building your brand and business—especially for uncovering the "why" behind what you do. Highlights Guidance to lift your brand - 0:52 Tammi's philosophy - 1:09 Mike's experience at the Blueprint Process - 2:13 Tammi's role in this business - 4:05 Findin...

In this Brand Spotlight episode, Mike Brevik talks with Dash & White founder Kelsey Rasco about taking a chaotic idea and turning it into a real retail brand and destination—covering the process of wrangling the details and bringing the concept to life in Fargo. Highlights Kelsey's business story - 0:58 Mike and Kelsey working together - 2:20 Kelsey's background - 3:30 Having a brand that speaks f...

In this Brand Spotlight episode, Mike Brevik sits down with Limitless founder Michaela Schell to talk through the journey from early concept to a real brand—covering brand building, network marketing, and the mission behind Limitless. Highlights Michaela's business and brand - 0:35 Marketing companies - 1:51 Networking companies and how they work - 3:15 The idea of building a brand - 3:53 When eve...

In this Brand Retro episode, Jenna Redden and Mike Brevik connect Mike's love for Air Jordans to branding—breaking down the sneakerhead mindset, how it ties to brand culture and value, and how that thinking translates into business. Highlights The sneakerhead mindset - 0:25 The backstory - 0:34 Mike's favorite sneaker - 1:18 A huge Jordan fan - 2:43 When he bought his first Jordans - 3:23 Having a...

In this introductory Brand Retro episode, Mike Brevik (founder of Cyberdogz) breaks down the Brand Retro mindset, the mission behind the show, and the format you can expect—designed to challenge how you think about branding and marketing. Highlights About Brand Retro and Mike Brevik's background - 0:15 What is Cyberdogz? - 0:42 The Retro mindset - 1:50 Love your brand and be excited about it - 4:0...

In this Brand Retro trailer, Mike Brevik (founder of Cyberdogz) introduces the marketing mindset behind well-known companies and how innovative brands collaborate with outside consultants to create game-changing products, campaigns, and ideas.