Brand Retro with Cyberdogz

In this Brand Retro episode, Mike Brevik talks with revenue growth strategist and author Darrell Amy about revenue growth strategy, metrics, and aligning sales and marketing. Darrell breaks down the "Revenue Growth Engine," how to measure and understand the numbers, and practical systems businesses can use to drive sustainable revenue growth. Who's The Guest? Darrell Amy is a professional speaker,...

In this Brand Retro episode, Mike Brevik talks with Natalie Johnson, founder of Impackedful Creative, about purpose-driven branding and building a creative business that makes an impact. Natalie shares how she found her niche, how she helps clients stand out through branding, and how her business blends creativity with giving back. Highlights What Natalie Johnson's creative journey: How she identi...

In this Brand Retro episode, Mike Brevik talks with Siena Dexter, Director of Brand Strategy and Associate Partner at SmashBrand, about brand strategy, authentic branding, and packaging design. They discuss how brand discovery works, the role of logo and copywriting in branding, and what brands should keep in mind when building a packaging strategy that stands out. Highlights Who Siena Dexter is:...

In this Brand Retro episode, we spotlight the Chuck Jones Center for Creativity's Annual Red Dot Art Auction—an art fundraiser featuring original works donated by artists for bidding and support. We cover what the Red Dot Art Auction is, the mission behind it, and how people can participate and get involved. Highlights What the Chuck Jones Center for Creativity is centered on The different program...

In this Brand Retro episode, Mike Brevik talks with Pete Carlson from Milwaukee Tool about brand evolution, customer dedication in the trades, and what it takes to build a "next level" brand. They discuss innovation, productivity and durability, and why relationships and customer experience play a major role in how Milwaukee continues to evolve. Highlights Branding perspective approach as a brand...

In this Brand Retro episode, Mike Brevik talks with Kate Dileo about creating value with your brand through authentic branding and clear brand messaging. They discuss brand narrative, differentiation, and the core components of brand messaging—plus why solid branding helps a message resonate with the right audience and supports revenue growth. Highlights Evoking sense of nostalgia: the heart of gr...

In this Brand Retro episode (Part 2), Mike continues the conversation with the Janus Motorcycles team about building a retro-inspired motorcycle brand. They discuss the different bike styles and the inspiration behind them, the story behind the name "Janus," how they shape the visual identity of the company, and what's next for the brand. Highlights The different styles of bike that Janus Motorcyc...

In this milestone Brand Retro episode (Part 1), Mike talks with the Janus Motorcycles team about how they started a retro-inspired motorcycle company and built the Janus brand. They cover the brand's origin story, how their production process works, what makes Janus different from other motorcycle companies, and why they made the transition from audio to video for this episode. Highlights How Janu...

In this Brand Retro episode, Mike Brevik talks with brand strategists Matt Christ and Orsolya Herbein from Brand3 about the unfiltered truths of building a brand. They discuss what matters most in brand strategy, common traps teams fall into, and how to avoid mistakes that can weaken branding inside the broader advertising and marketing ecosystem. Highlights What made Matt and Orsolya as very skil...

In this Brand Retro episode, Mike Brevik talks with Bobby Gillespie, founder and principal at Propr Design, about delivering hard truths in marketing—and why honesty and transparency lead to better outcomes. They discuss clear client communication, dialing in the right marketing strategy, and why "unfiltered" direction can help teams achieve stronger results. Highlights Who Bobby Gillespie is Jour...

In this Brand Retro episode, Mike Brevik sits down with Brian Walker, President of Statwax, to discuss SaaS and B2B digital marketing strategy. They cover how SEM, SEO, and CRO work together, how to challenge what's possible in digital marketing, and how to avoid analysis paralysis by focusing on the numbers that matter most. Highlights Who is Brian Walker? A little bit about Statwax: What do they...

In this Brand Retro episode, Mike Brevik talks with Jessica Embree of Tulip Media Group—StoryBrand Guide and marketing expert—about the challenges of marketing and making intentional shifts as the world moves from print to digital. They discuss how StoryBrand supports clearer brand messaging and how strategic changes in marketing can make a major impact on a business. Highlights How Jessica's crea...

In this Brand Retro episode, Mike Brevik talks with business coach Jonathan Goldhill about what business coaching is and how it supports entrepreneurs as they build and grow. They break down the importance of coaching, common coaching models, and why knowing your business "why" and purpose can strengthen both branding and decision-making. Highlights Why business coaching is essential in branding a...

In this Brand Retro episode, Mike Brevik talks with Zack Slingsby—writer, short film creator, and founder of Human Factor Media—about purpose-driven marketing and branded storytelling. They discuss how branded content helps brands tell stronger stories, how creatives and artists support brand messaging, and how to bridge the gap between purpose and client expectations. Highlights Services Human Fa...

In this Brand Retro episode, Mike Brevik sits down with Tom Suvansri, founder of Perennial Pride, to discuss authentic branding and building a business rooted in individuality. They walk through Mike's path of creating Tom's brand, the mindset behind brand cultivation, and how Tom's approach to money management supports building a business he's proud of. Highlights Who is Tom Suvansri? - 0:00 Mind...

In this Brand Retro episode, Mike Brevik talks with entrepreneur and marketing specialist Meredith Kallaher about social media marketing and why it can feel like a "game of survival." They discuss how to connect the dots across branding—from visuals to organic social media to paid advertising—so your marketing works as one cohesive system. Highlights Who is Meredith Kallaher - 0:00 A course that h...

In this Brand Retro episode, Mike Brevik sits down with contemporary art advisor, author, and curator Maria Brito to talk about creativity and what it means to embrace your creative side as an entrepreneur. They discuss the power of creativity for artists and founders, lessons from Maria's work (including her book How Creativity Rules The World ), and why creative confidence can shape your busines...

In this Brand Retro episode, Mike Brevik sits down with Ben Worthen, CEO of Message Lab, to break down content marketing strategy and what "content" really means. They discuss what metrics actually matter, why being intentional with content strategy is critical, and insights Ben gained from working with major brands like Facebook, Google, and GoDaddy. Highlights What is Message Lab and Who is Ben...

In this Brand Retro episode, Mike Brevik talks with Joe Tjosvold (Founder) and Luke Steichen (Director) from Chezy about building the Chezy brand and solving a common marketing challenge: video production prices keep rising while brands still need great content. They discuss how Chezy fills an important niche by helping organizations tell their stories through high-quality video at affordable rate...

In this Brand Retro episode, Mike Brevik sits down with PR expert Mickie Kennedy—founder and president of eReleases—to discuss press releases, media relations, and why PR still matters for brand legitimacy. They break down the value of press release strategy, how press release distribution works, and how to set expectations for earned media. Highlights Welcoming Mickie Kennedy - 0:02 Mindset on st...

In this Brand Retro episode, Mike Brevik talks with David Wachs, serial entrepreneur and creator of Handwrytten, about how handwritten notes can create a lasting impact for customers and teams. They cover how Handwrytten works, why handwritten messages strengthen customer experience, and how brands can build deeper connections through personalization. Highlights What is Handwrytten? - 0:12 How Han...

In this Brand Retro episode, Mike Brevik talks with Kenny Gray, digital marketing expert and owner of Grayt Media, about paid ads strategy and how to keep campaigns profitable over time. They discuss the realities of paid advertising, how content creation supports traffic growth, and why building trust with clients is key to long-term results. Highlights Welcoming Kenny Gray - 0:33 What is Grayt M...

In this Brand Retro episode, Mike Brevik sits down with Rob Watson, Creative Director and co-founder of Raw, a UK studio specializing in branding, print, and digital design. They talk through Rob's journey, the importance of creative freedom, and the mindset behind doing "good work for nice people"—plus the challenges that come with holding onto your creative standards. Highlights Who is Rob Watso...

In this Brand Retro solo episode, Mike Brevik shares why marketing professionals must "always deliver" and why client expectations can shift when marketing is fluid. He explains how over-communication helps manage expectations, prevent misunderstandings, and maintain strong client relationships even when outcomes aren't perfectly linear. Highlights It is not always 1 to 1 - 0:25 Help the client ge...

In this Brand Retro episode, Mike Brevik sits down with digital designer and UX specialist Mallory Dean to explore the 5 Whys framework and the role of curiosity and trust in creative work. They discuss problem-solving in UX and design, building better creative processes by asking "why," and how lifelong learning shapes stronger strategy and outcomes. Highlights Who is Mallory Dean? - 0:07 Mallory...