Vehr Communications
Brand Promise with Nick Vehr
We believe a brand is a promise. A strong brand establishes an expectation of a consumer experience and delivers against it. There are few places where this is more evident than in Cincinnati, the branding capital of the world. In this podcast, Nick Vehr holds conversation with leaders who develop, manage and protect the brands we know and love to discuss how each of them are fulfilling their brand’s own unique promise.
Author
Vehr Communications
Category
Podcast website
Latest episode
Apr 13, 2026
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Episodes
Rob Connelly and Henny Penny 29.03.2022 34:26
Nick Vehr talks with Rob Connelly, Chairman and CEO of Henny Penny, about supplying equipment to the world’s biggest players in the food service industry while navigating a pandemic.
Darryl Haley and SORTA/Metro 17.03.2022 27:12
Nick Vehr talks with Darryl Haley, CEO and general manager of SORTA/Metro, about the game-changing Reinventing Metro campaign and the impact that reliable public transportation can have on quality of life.
Jeff Berding and FC Cincinnati 24.02.2022 28:17
Nick Vehr talks with Jeff Berding, Co-CEO of FC Cincinnati, about the club’s unique branding approach ahead of the team’s fourth season as a Major League Soccer expansion franchise.
Crystal Kendrick and The Voice of Your Customer and publisher of The Voice of Black Cincinnati 11.02.2022 31:58
Nick Vehr talks with Crystal Kendrick, president of The Voice of Your Customer and publisher of The Voice of Black Cincinnati, about engaging underserved and hard-to-reach communities and making a difference in her hometown.
Mike LaRosa and the LaRosa's Family Pizzeria 29.01.2022 38:01
Nick Vehr talks with Mike LaRosa, CEO of LaRosa’s Family Pizzeria, about how the family company has maintained its authentic approach since opening its doors in 1954 and that, “When people leave with a smile on their face, we know we still have a business.”
Mary Miller and JANCOA Janitorial Services 13.01.2022 28:57
Nick Vehr talks with Mary Miller, CEO of JANCOA Janitorial Services, about prioritizing relationships as an employee retention strategy, managing the pandemic and the importance of dreaming big.
Santa Claus 13.12.2021 17:28
Nick Vehr sits down with another Nick … St. Nick himself! Listen now to learn just how a centuries-old brand can stay relevant, authentic and competitive with children of all ages now and for generations to come. Happy holidays!
Heidi Otway and SalterMitchell PR 16.11.2021 30:38
Nick Vehr talks with Heidi Otway, President of SalterMitchell PR in Tallahassee, Florida, about helping good causes win, a seven-story billboard and the need for agencies to reflect the diverse races, ethnicities and perspectives of their clients’ customers.
Mel Gravely and Triversity Construction 02.11.2021 26:59
Nick Vehr talks with Mel Gravely, CEO of Triversity Construction and author of “Dear White Friend,” about loving the Cincinnati Reds, building one of Cincinnati’s largest construction companies and the need for friends to have important and uncomfortable discussions about race.
George Vincent and Dinsmore 19.10.2021 24:17
Nick Vehr talks with George Vincent, the managing partner of Dinsmore, Cincinnati’s largest law firm, about why having passion for his community matters, the importance of relationships and the “long hallway” as a metaphor for the firm’s culture and brand differentiation.
Father Graham and Xavier University 27.08.2021 29:47
Nick Vehr talks with Fr. Mike Graham, the recently retired president of Xavier University, about relentless execution, speaking with a moral voice and his insight into the 2011 Crosstown Shootout brawl.
Pete Blackshaw and Cintrifuse 04.07.2021 23:53
Nick Vehr speaks with Pete Blackshaw – CEO of the startup catalyst Cintrifuse, to talk innovation, sustainability, entrepreneurship and stolen avocados.
Ralf Weber and m/e brand communication 03.07.2021 24:06
Nick Vehr sits down with Ralf Weber, the CEO and President of m/e Communications, a Dusseldorf (Germany)-based brand communications firm and Vehr global network partner, to discuss the challenges of international marketing across cultures and the power of patience.
Mike Perls and MC2 03.07.2021 23:54
Nick Vehr meets with Mike Perls, – cofounder and CEO of MC2 from Manchester (UK) and San Francisco, to discuss brand authenticity, experiential marketing during COVID-19 and what all marketers can learn from Sun Tzu: The Art of War.
Thane Maynard and the Cincinnati Zoo & Botanical Garden 03.07.2021 25:20
Nick Vehr meets with Cincinnati’s favorite and world-famous director, Thane Maynard, to discuss the brand promise of the Cincinnati Zoo, the power of social media and the magic of Fiona the Hippo.
Adam Symson and the E.W. Scripps Company 03.07.2021 30:26
In this first episode of Brand Promise, Nick Vehr sits down with Adam Symson – President and CEO of the E.W. Scripps Company, to talk about digital storytelling, “fake news” and the evolving world of journalism.
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