Brand It, Build It Podcast with Kelly Zugay of With Grace and Gold

Creative small business owners have many strengths — thinking creatively, being innovative, and boldly and passionately pursuing new ideas… At With Grace and Gold, we’ve always believed new ideas are worth exploring. The quote “A year from now, you’ll wish you had started today” rings true — so if there’s an idea that you’ve been holding onto or waiting to pursue, we hope today’s episode inspires...

Over the past couple of weeks, we’ve not only done a great deal of personal self-reflection, but we’ve also been in awe as the world’s collective voices have joined in unison to fight racism. We’ve learned and determined ways we can actively be anti-racist, ways we can actively make the world a better place for people and for communities near and far. While we know being actively anti-racist will...

Over the past six years, With Grace and Gold has diversified its offerings. Having these unique revenue streams has shown me, first-hand, how diversification can serve businesses of all sizes. As seasons change, as trends change, or as unique circumstances come and go — diversifying can help ensure your business still serves customers or clients, continues generating revenue, and keeps moving forw...

According to a study published in the Harvard Business Review: Two thirds of people will settle into a new job in around three month’s time. But what about for entrepreneurs — people who are literally creating their jobs each and every day? With plenty of information available to us — but no one, official road map to follow — the choose-your-own-adventure aspect of being an entrepreneur is both ex...

Being a small business owner, particularly a work-from-home small business owner, means our daily decisions are often completely up to us. It’s up to us to decide what each and every process looks like — and what our workday looks like. What we do and how we do it is completely up to us. At first glance, making all of those decisions can seem a little overwhelming — but on the other hand, being in...

As small business owners, there is so much we can do today that will benefit our businesses in the days, weeks, months, and years from now. In a time in which it’s hard not to be filled with fear — holding onto peace and purpose, both personally and professionally, will help us to become stronger people and stronger business owners. Today, we want to share 3 seeds to plant in your business today —...

Without an advisor, a business partner, or a sounding board — we tend to follow own voices — taking our own suggestions, and wholeheartedly pursuing our own ideas — perhaps without considering there may be a better way forward. Today, we want to share a few ways you’re in your own way… 3 areas of your business where you might actually be blocking your own path to success — along with 3 ways to get...

To get people to subscribe to your newsletter, you can create what’s called a lead magnet — an offering to attract people to your newsletter and encourage them to subscribe. This means, it’s not always enough to say something like “Subscribe for updates!” or “Sign up for my newsletter!” We, as business owners, have to create an incentive for subscribing. Today, we’re sharing 3 lead magnet ideas fo...

We believe that when you say “yes” to the wrong projects in business, you’re really saying “no” to the projects you created your business to do. And the more you say yes, the farther your business goes from the vision, goals, and purpose you had in mind when you first created your business. Today, we want to share 3 signs you need to find more clarity and focus in your business — and 3 ways to fin...

The way you price your products and services matters. There are so many details to consider like — your overhead, the cost to produce your products and services, the value of your time, and how you hope to position your business. The decision to raise your prices often stems from an idea like this: In order to work fewer hours - or, let’s be honest, in order to work reasonable business hours - and...

Someone once told us, “Every successful business owner knows when to outsource.” If we think about the businesses and business owners we look up to, we see how knowing when to outsource can make all the difference. Outsourcing for your brand design, web design, photography, videography, or social media management can truly uplift your business. As business owners, we are stronger together — so whe...

If you’ve followed along with With Grace and Gold for awhile, you know our favorite place in the entire world is… Target. We refer to Target as the mothership, because it’s basically our happy place — a place we always want to visit. But, why do we — and so many of us — love Target so much? Like, how has Target become more of a lifestyle than a store ? In our opinion, from a business perspective,...

Just as in life, small businesses have seasons — busy seasons, quiet seasons — and even seasons of working on our businesses, and in them. These seasons can create hills and valleys — schedule-wise, revenue-wise, and peace-of-mind-wise. These hills and valleys aren’t always easy to journey through. As business owners, we create our own schedules and our own structure — in seasons like the one...

Having a professional brand is something we believe every small business owner should experience — because having an intentional brand creates peace of mind. You can rest assured knowing your brand and website are working for you and moving your business forward — even when you’re not working. Today, I’m excited to share about rebranding and when it’s best to pursue a new brand for your business....

These days, having an online business can mean you’re not only serving clients within your community — but you could also be serving clients from all over the world. For many of us, communication is at the heart of our businesses. So, how can we ensure we are communicating as professionally, and as effectively as possible — creating a personal client experience and running our businesses smoothly?...

For the past 6 years, we’ve offered just three packages. We have 3 clearly-defined processes for each package, and as a result, With Grace and Gold runs really smoothly. We’re able to clearly communicate who we are and what we do, we’re able to connect with Ideal Clients who are looking for what we have to offer, and we’re able to experience clarity and purpose when we open our computers every day...

For service-based businesses,  the way we present our services  matters. As small business owners, we are  so  familiar with our own businesses — which means we may accidentally  overlook  the details of our businesses and our services that our prospective clients will connect with most. Today, we’re excited to share how to write your service descriptions so you can c...

Having a new brand can be a blend of both exciting and overwhelming. Once you’ve got a new brand for your business — a new logo design, new patterns, new font styles, a new color palette — what do you do? Where do you even begin? Having a new brand means beginning an entirely new season in your business. Whether you worked with a professional designer over the course of several weeks, or...

At With Grace and Gold, we believe the most important thing to do in your small business is to be proactive all year long so that you can create as much consistency in your small business as possible — to build systems into your business so you’re continuously uplifting key areas of your business. That way, whether you’re in a busy season or a slow season you can rely on a foundation to earn more...

At With Grace and Gold, we feel so honored to  serve creative women in business  through  brand design . While brand design is part of our everyday work, we understand how new and unfamiliar brand design is for our prospective clients and current clients. Today, we wanted to share three things your brand designer wants you to know about your business, your brand, and the process of...

At the start of our small business journey in 2014, we aimed to write 3-5 blog posts per week. Nowadays, we approach blogging in a much more relaxed way. Still, we can’t say enough about how big a role blogging played — and continues to play — in our business. Today, we’re excited to share why your blog is more important than you think — along with a few ways to create blog content whether you’re...

Investing in the right kind of marketing for your business is important. In fact, investing in the right kind of  anything  for your business is important. But, for many small business owners, investing in products or services to enhance their business isn’t always possible. That’s why we believe in the power of marketing your business for free . In today’s episode, we're sharing why we...

Since 2014, With Grace and Gold has served thousands of small business owners through award-winning, professional brand and web design. Grow your creative business with purpose and strategy with Kelly and Andra of With Grace and Gold.

Every small business has a story — a story of why it began, or in our case, where it began. Your story not only allows you to feel "at home" in your business, but it can also help you to build a meaningful connection with your audience, and therefore, grow your business. In today's episode, we're sharing the story of how With Grace and Gold came to be, along with 3 tips for understanding and using...