Brand Insider

Every marketer wants to crack the code on younger demos and the ways that digital entitlement has shaped Millennials and Gens Y/Z. But not many CMOs with whom I have spoken plot it as out as specifically as Saladworks' Mark Mears. He has pored over the research, and folded in his experience leading the marketing for Cheesecake Factory, Noodles & Co. and Schlotzkey's to create a concise profile...

In July, A&W Restaurants announced that it had it had seen same store sales increase an average of 12%, making it the third straight month of double-digit year-over-year growth. As A&W's Director of Digital, Liz Bazner tells Brand Insider this week, a lot of that growth took place when A&W's media spend went dark. There may be ominous signs here of how brand reevaluate the value of tra...

MediaPost's Editorial Director Steve Smith interviews Assistant Manager of Audience Buying Strategy for General Motors, David Spencer.

As Brand Director Adam Weinberg tells us this week, Haven Life aspires to change the conversation around life insurance. Think confetti and hero moments rather than the end-of life euphemisms insurance ads have used for generations.

MediaPost's Steve Smith welcomes to the Brand Insider Jodie Conrad, who is the CMO for Fazoli's, the fast casual Italian American themed restaurant based in Lexington, Kentucky, and has over 200 outlets.

NI is a B2B company in the engineering world formerly known as National Instruments, it makes automated test and measurement systems for a range of industries, from auto to wireless, energy to manufacturing equipment. In June NI launched its rebranding campaign. NI's CMO Carla Piñeyro Sublett tells MediaPost's Brand Insider this week how the company handled that rebranding.

The Empathy Metric: PepsiCo Foodservice Checks In On How We're Feeling Using everything from relentless Zoom meetings to market research, Scott Finlow and his team worked on the best ways one of the world's largest CPGs could offer genuine help, not just lip service.

MediaPost's Steve Smith interviews Purple's Burke Morley, VP of Brand and Executive Creative Director.

One of the most popular organic peanut butter brands on Amazon started as guest favors that Val and Zach Fishbain whipped up in a Vitamix for their DIY wedding. It is a classic “you-oughta-market-this” story. Seven years later, a full line of nut and fruit spreads is a hit both as an ingredient in the wholesale channel and on Amazon. As Zach tells Brand Insider , the founding couple believes in bu...

Showing the ROI of elaborate content marketing programs remains one of the biggest challenges for brands and their budgets. And one would expect these to be the first allocations  to go in a downturn like the current crisis. But for headphone maker Skullcandy, its long-planned “Mood Boost” campaign and product releases were eerily well-tuned to the COVID-19 lockdowns. And it was easy to doubl...

The largest job search engine comes at the COVID-19 crisis from several unique perspectives. Foremost, it is a barometer placed at the center of the record unemployment storm. As Indeed CMO Paul D’Arcy told us hours after the release of the historically tragic jobs report last week, his site is more than an activity meter around job searches during these challenging months.

Emotional learning brand Slumberkins was built for precisely this kind of current crisis. MediaPost's Editorial Director, Events, Steve Smith chats with Co-founder Callie Christensen and VP of Marketing Vanessa Holfert as they explain how the company’s roots as a homemade Etsy project and its devoted social media community are helping it thrive in a shelter-in-place economy.

While many brands are responding to the COVID-19 crisis by putting their media plans on pause, Potbelly CMO Brandon Rhoten believes in investing in moments of disruption. Listen as MediaPost's Editorial Director, Events Steve Smith chats with Brandon about these moments of disruption.