Brand Insider

Today, MediaPost's Steve Smith chats with Paul Mascali, Head of Esports and Gaming at PepsiCo.

This week Steve chats with LEGOLAND's Kelly Hornick, Director of Marketing and Communications.

Steve welcomes to the Podcast this week Erin Chin the Chief Marketing Officer for Logitech For Creators.

This week Steve chats with Pearl Servat, Head of Brand Marketing and Demand Generation at Visible Wireless

The Amazon ecommerce ecosystem continues to breed fascinating marketing and business offshoots, not the least of which is the so-called "Amazon roll-up." These companies, like Berlin Brands Group (BBG) acquire digital native brands that invented themselves principally to sell in Amazon. As General Manager and President Bob Land tells us, this is a wild world unto itself that challenges many precon...

Codecademy's CMO Robin Zucker is marketing the brand at the intersection of performance and storytelling. The company’s new tagline, “live by your own code,” aspires to make the brand more personal than transactional.

This week Steve talks with Tom Arrix, Founder/CEO of Get Joy & Co.

Steve chats this week with R. J. Ancona Vice President & General Manager, B2B, Global Merchant & Network Services at American Express.

Steve starts the New Year talking with Helaine Knapp, the Founder and CEO of CityRow.

This week Steve chats with Eric Hutchinson, the Co-founder of Resident Home.

Steve talks this week with Alex Chahin, Sr. Director, Product Marketing at hims & hers.

This week we welcome Jerry Hsiao, the Director of Business Planning at Canon USA to discuss how Canon’s business solutions is reorganizing its marketing around these new patterns and gives us a chance to dig into some of these changes and to understand what the implications are for marketing going forward. Jerry's been with Canon over eight years, previously worked at Luminous Brands, Nielsen and...

In this episode, Steve chats with Coldwell Banker's CMO, David Marine.

Steve gets the old Peanuts gang back together to chat with Melissa Menta, SVP of Marketing and Communications for Peanuts Worldwide! 

Steve talks with Amelia Thorn, VP Brand Marketing at Ancient Nutrition.

Steve chats with PlantStrong Founder Rip Esselstyn.

Steve chats this week with Rajaa Grar, CMO of Nutrabolt.

The future of the physical retail experience may be murky, but product innovation, creativity, relevance and meaning will always drive consumer interest. Foot Locker has launched literally hundreds of sneaker models in the last year, many tied to everything from human rights issues to breakfast cereal, sports stars to Gummy Bears. It is part of a customer acquisition and brand building strategy th...

Even a crusty, jaded critic of the advertising industry like Steve Smith can be a sucker for a great ad concept like JewBelong out-of-home campaigns on New York streets. Steve chats with JewBelong co-founder Archie Gottesman about a range of things — from the real impact of cause-related advertising, being snarky on bus shelters, and rebranding an entire religion.

Grounded in pandemic and post pandemic behavior research, Rexona/Unilever's Degree deodorant brand's Move Again effort is as you'd expect from the CPG giant, a massive multimedia rollout leveraging every imaginable channel. One of their new buzzwords is "un-missable," says Kath Swallow, Global Brand VP for Rexona at Unilever. But that doesn't mean relentless TV spots and billboard coverage. As she...

Steve chats this week with Vivid Seats CEO Stan Chia.

If Millennials have a signature food, then surely avocados would be it. But herein lies the opportunity, says Mission Produce head of marketing and communications, Denise Junqueiro. Mission is a farm-to-grocery avocado brand that is both b2b and increasingly b2c. By focusing on creative product development, especially around Millennial lifestyle needs, Mission is working a different lane of produc...

Post-pandemic ad campaigns are trying to thread the needle - find ways of gently alluding to the past 15 months of lockdowns, grief and social unrest, while pointing towards brighter days. Clif's "Move the World" messaging wraps such a light note of return-to-normal in purposeful branding as well as a an overall theme of adventure. As Senior Director, Clif Brand Portfolio, Liza Darnell explains, i...

Even locked-down seekers of eating therapy eventually crave variety. Apparently, Bob Evans Farms is on it. The company famous for freezer aisle comfort dishes like mac and cheese sides and  countless sausage varieties, recently launched a new line of riffs on classics and breakfasts. CMO Thyme Hill discusses how product development is central now to CPG marketing.

MediaPost's Lisa Singer fills in this week for Steve. El Pollo Loco is in growth mode. With several recent record breaking weeks, the company sees itself entering a growth trajectory that includes new audiences, deepening digitization and enhancing its brand position. Lisa chats with CEO Bernard Acoca about how the brand learned from and even grew during the pandemic year.