Lorraine Schuchart

Brand for Good

Business EN ↓ 105 episodes

Welcome to Brand for Good, the show for purpose-driven leaders who want to build timeless brands and create sustainable impact. In other words, do well AND do good. Tune in each week to learn from Lorraine Schuchart, a disruptive brand strategist and storyteller. As an Addy Award-winning copywriter, Lorraine wrote for some of the world's most influential brands. As an accredited public relations strategist, she created award-winning campaigns and provided counsel to multi-million dollar organizations. Now, as owner of Prosper for Purpose, Lorraine partners with clients to create peerless, prof...

Author

Lorraine Schuchart

Episodes

Episode 98: Your Top Personal Branding Questions, Answered 16.04.2024 30:49

What is a personal brand, and why is it important? Who needs a personal brand? How big of an audience do you need? Since founding Prosper for Purpose in 2013, I have been asked a lot of questions about personal branding. A few years ago, I started a list, and in this episode, I'm answering as many of those questions as possible. I invite you to join me and ask yourself, what is your top question a...

Episode 97: The Number 1 Way to Cut Through the Noise 02.04.2024 7:00

In this episode, I share how indulging in some Sunday scrolling on social media led me to the realization that many small business owners are getting really bad advice about how to market online. In particular, there are two philosophies that seem to be gaining traction. The first is that entrepreneurs should "always be selling." As a professional communicator with more than three decades of exper...

Episode 96: Kindness as a Tool for Success with David Gaz 26.03.2024 36:37

David Gaz is an international creative director, filmmaker and photographer. He is Founder of The Bureau of Small Projects, a branding agency that leverages their relationships with Fortune 500 companies and major brands to help small businesses, startups and nonprofits make a BIG impact. In this episode, David discusses the inspiration for his agency: the critically acclaimed 2014 documentary, Ki...

Episode 95: Redesigning Learning & Development with Beth Salyers 19.03.2024 31:16

Beth Salyers, Ph. D., is Founder and CEO of Custom Learning Atelier, an alternative learning and development company for impact-driven leaders, knowledge workers, artists and their organizations. Like Prosper for Purpose, her company is a Certified B Corporation, using business as a force for good. In this episode, I ask Beth about her role as a learning (re)designer of her field. Beth operates fr...

Episode 94: Business as a Force for Good 12.03.2024 14:16

What if there were a way to measure a company's entire social and environmental impact? Well, there is! It's called the "B Impact Assessment," and it's offered by the nonprofit, B Lab. Since March is B Corp Month, I devote this episode of Brand for Good to discussing the ongoing paradigm shift in the business world and how the triple bottom line philosophy of "people, planet and profit" is here to...