Brand Enabled: The Human Stories Behind Branding

Iconic brands are those who have become household names and dominated the market for a long time. But reaching such a point and maintaining this status is easier said than done. Gabriel Cohen sits down with  Ian Stewart , CMO of  Wedge Brands  and  Xcel Wetsuits , to discuss how the biggest brands like Nike and Converse studied the latest trends and integrated them into their m...

This episode features Max Pfennighaus , the Director of Enterprise Brand Design at Johnson & Johnson. In an insightful conversation, he brings us into the world of agency selection and brand transformation and shares a wealth of knowledge and behind-the-scenes insights from his extensive experience in working with branding agencies. Max discusses how the role of branding agencies has evolved o...

Effective branding goes beyond logos and slogans; it's about crafting an immersive experience that resonates deeply with your audience. Welcome to an exciting episode featuring a true branding expert, John McIndoe , the former CMO of IRI . John discusses the world of branding, exploring the pivotal moments that shaped his journey and honed his brand strategy expertise. From working on positioning...

Transforming the brand into a commoditized category requires strategic thinking, innovation, and a deep understanding of the market and consumer dynamics. To discuss this topic, Rich Kylberg , a former Arrow Electronics  CMO, joins the podcast to explore some key insights and strategies that can help reshape the brand's role. Rich emphasizes the value of empowering others to do something grea...

Brand mergers lead to more lucrative business opportunities, a wider audience reach, and a bigger growth potential. However, it also means going through a challenging time bringing together different brands with their own identities and cultures. Joining Gabriel Cohen is Amy Barzdukas , who shares her contribution to the brand merger between Polycom and Plantronics. She talks about her experi...

A true mark of a successful product is when it becomes an important part of people’s lives. This is especially true in the world of CPG, where you really need to be in people’s homes. So how do you achieve that? In this episode, we have award-winning Global Marketing mentor Drew Deering  to enlighten us. Drew emphasizes the importance of getting external as we think about our brand and market...

Transamerica expresses its purpose as “helping people live their best lives.” How does it deliver on that brand promise? It’s something that Jamie Poston has spent a lot of effort thinking about as Head of Enterprise Marketing and Brand at this major player in the financial services industry. What he and his team came up with was nothing short of ingenious. It seamlessly addresses the paradox of l...

With all the tools available, it is easy to validate claims that brands make. When a promise is made, it is impossible to get out of it. People are now more empowered in following through and holding brands accountable for what they put on the label.  Emmanuel Probst , the Global Lead: Brand Thought-Leadership at  Ipsos  and the author of Wall Street Journal and USA Today bestseller...

Digital strategy is an essential part of marketing. Leveraging the tools available and executing the right strategies helps a lot for your company’s success in the digital age. In this episode, Simon Kingsnorth , the author of Digital Marketing Strategy and Digital Marketing Handbook , discusses the importance of understanding digital strategy. He explains his love-hate relationship with social me...

When Daniel Incandela joined ReachDesk, he was tasked with revamping the entire operation and designing a competitive brand in a digital environment. He chats with Greg Silverman to share how he accomplished the company's rebranding and relaunching process. Daniel explains how he focused not just on digital innovations but also on actively involving every team member throughout the process. Love t...

Does experience really change how consumers behave? Today’s guest is  Jonathan Yaffe , co-founder and CEO of  AnyRoad , the first ERM (experience relationship management) platform that focuses on delivering and measuring experiences that transform consumer behavior. Jonathan joins Greg Silverman to explain this cultural shift in the market and why thriving brands are now transforming int...

With everything and everyone going digital, how can you separate your brand from the pack and stand out?  Vivian Chen , the Founder and CEO of  Rise , is helping brands do that and more! In this episode, she joins Greg Silverman to talk about how to digitally enable your personal brand. At the heart of it, Vivian highlights the importance of identifying your ‘why’ and telling your story...

In this digital age, it only takes one post to make or break a brand. That is when you can make that post. In this episode, the founder and CEO of  Engager Brands , Kieve Huffman talks about the marketing challenges and limitations they had to face and how those hurdles drive innovation on how they take their products to a bigger audience. Tune in and learn digital workaround and strategies o...

Personal branding is increasingly becoming important as many of our interactions happen online. Personal branding is what people say about you when you're not in the room. It's how others perceive you and sets you apart from the competition. And that is what Rachel B. Lee shares with you in this episode. Rachel is a fearless brand marketing lady boss. She's the co-owner and CMO of Standout Authori...

As digital technologies increasingly shape how we interact with brands, culture and leadership play an increasingly important role in digital branding. With so much noise and competition online, companies need to have a strong sense of self that comes from a clear and purposeful culture. And it's just as important for companies to have leaders who can authentically represent and champion that cult...

Nothing has made us more aware of how connected we all are than digital technology. The online world shows the strong ecosystems we have all built—a network of data, devices, and even humans. That is why brands today can hardly thrive without digitalization. In this episode, award-winning marketer and cultural translator  Dr. Marcus Collins  dives deep into branding in the era of ecosyst...

The world of media is increasingly becoming more digitized with a 'streaming first' world. So, how is a 100-year-old company rebranding to these changes in the industry? Here to share their transformation journey and process is Jamie Moldafsky . Jamie is the Chief Marketing and Communications Officer at Nielsen , a global leader in audience insights, data, and analytics, shaping the world's media...

Technologies are being refashioned, and some devices are going the verbal way, which means these devices utilize voice assistants like Alexa and Siri. How can businesses claim their digital identity in this setting? Many users adapt to these new technological modifications with the changing digital world, while some prefer to use the old models. In this episode, Chip Edwards, the partner at Create...

Are you executing effective strategies in your business that deliver great results? Listen to your host Greg Silverman as he interviews John Lyons of the LEGO Group about digital marketing strategies, campaigns, creative problem solving, and nurturing opportunities. John explains digital audit and educating people on different aspects of a business. Is the CRM you’re using helping you save time? T...

Businesses and various organizations often use branding to establish themselves and create a wider reach, separating themselves from other similar services—something that makes them stand out from the rest. But what happens when a business entity decides to change their image? In this episode, host Greg Silverman sits down with Jim Heininger of Rebranding Experts , a company he founded in 2017. Ji...

There are so many brilliant people in leadership roles who never get to express their full potential and reach their goals simply because they don’t have a playbook to get there. In this day and age, that playbook has transformed to best suit the digital times. Greg Silverman’s guest in this episode is here to help. He sits down with Scott Doniger, the Chief Operating Officer of Growth Warrior Cap...

One of the benefits of shifting towards digital is how processes can be much more streamlined and easier to access. Unfortunately, there are still some who find the digital experience to be quite cumbersome. Here to shed light on how to solve this digital problem is Riham El-Lakany , the Chief Marketing and Communications Officer at BJC Healthcare . At the center of it is the importance of custome...

In an increasingly digitized and automated world, it is easy to forget the importance of human connection. However, when it comes to delivering a great customer experience, human connection is still crucial. When you take the time to connect with your customers, you create a relationship of trust and respect that will last long after the sale is complete. Navy Federal Credit Union ‘s Chief Marketi...

Are you someone who is building a digital brand? Today, we are joined by  Jesse Purewal , the Head of Brand at  Qualtrics . Jesse is a builder, storyteller, and strategist who works with leaders to define their brand purpose, activate brands through modern marketing and drive growth and impact through insight, creativity, and innovation. He is also the host of the podcast Breakthrough Bu...

Every business is making the move to go digital. But being on every social media platform is not enough. Brands need to have a compelling online story that reaches and attracts their target audience. Here to help break this down is Paige Arnof-Fenn . Paige is the founder and CEO of global marketing and branding firm Mavens & Moguls . She joins host Greg Silverman to share the importance of hav...