Nina Walder | Premium Brand and Business Strategist
Brand Distinction with Nina Walder
Brand Distinction is the podcast for leaders and experts who are exceptional in their work and want their brand to match the true calibre of who they are and what they offer. Listen to strategic conversations on what makes high-value brands stand out, build trust, inspire loyalty, and acquire the right clients. Hosted by Nina Walder, Strategic Advisor to Premium Brands & Experts worldwide. Topics include: brand strategy, premium positioning, client acquisition, visual identity, luxury brand psychology, competitive differentiation, and digital strategy.
Author
Nina Walder | Premium Brand and Business Strategist
Category
Podcast website
Latest episode
May 18, 2026
Where to listen?
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Episodes
#17: 3 mistakes smart coaches make when scaling 20.03.2025 21:52
In this episode, I’m sharing the 3 biggest mistakes smart coaches make when scaling from 1-1 work to a high-impact offer. Whether you’re struggling with pricing, audience growth, or relying on live launches, I’ll guide you through the missteps to avoid and give you the insights to scale smarter, not harder. If you’re ready to grow your business and create more impact with less overwhelm, this one’...
#16: More Impact, More Income: my path from 1-1 to Scalable Offer 14.03.2025 21:39
If you’ve mastered your craft but feel stuck trading time for money with individual client work, this episode is for you. I’m sharing how I transitioned from working 1-1 with clients to creating a premium, scalable offer—one that 10x’d my income, gave me back my time, and delivered even better results for my clients. You’ll learn: ✔ Why 1-1 work wasn’t sustainable (and the shift that changed every...
#15: Follower to Buyer on Instagram. Content Codes. Part 2 07.03.2025 21:34
In this episode, you'll learn about 2 types of content, which actually gets you clients from Instagram - not just likes and comments. As a coach or expert, it's NOT your job to be a content creator or blogger, but to create strategic content, which sells your offers. I'm sharing the exact topics, which help you do so. --- Ready for the next level in your business? - 1-1 Business Coachi...
#14: Business Evolution. 5 phases from 1-1 work to courses. 27.02.2025 27:54
If you'd like to know what it takes to go from a newbie in the niche to 1-1 clients to selling courses, this episode is for you. I'm sharing with you in full transparency the numbers, the challenges, the upsides, the mistakes and everything in between on my journey - using Personal Styling as an example. This episode applies to you if you are a coach or expert in any niche because these ph...
#13: How I started my entrepreneurial journey in Bali 14.02.2025 20:15
In 2013, I left my corporate job, and my husband and I booked a one way ticket to Bali. We left everything in Switzerland and decided to give a chance to entrepreneurial journey. And in this personal episode, I'm sharing with you how it all started, where I got an idea to go to Bali in the first place and what it took. Hope you enjoy it! LMK on Instagram (https://www.instagram.com/nina_walder_/) i...
#12: The Secret to Attracting Your Dream Clients on Instagram 06.02.2025 27:13
Before you build a website, craft the perfect message, or start posting on Instagram… there’s ONE thing you absolutely must do first. In this episode, I’m sharing the exact steps to identifying and deeply understanding your ideal client - so you can attract the right people, create offers they actually want to buy, and grow your business with ease. Want my exact ChatGPT prompt to instantly define...
#11: Turn your Followers into Buyers on Instagram - Part 1 30.01.2025 23:11
Lots of followers on IG doesn't equal lots of buyers, and there are very specific ways how you can convert a stranger into follower and then into a client. In this episode, I'm sharing how to set up & optimize your IG Bio, Highlights & Highlighted Posts to do exactly that. Get the Ultimate Checklist for the Instagram that Sells - it's FREE: ninawalder.com/checklist1
#10: Create a Strong Brand on Instagram through style & color - Part 2 22.01.2025 25:43
If you want to work with great clients and make effortless sales, you need to know how to position yourself & your brand on Instagram. The right visuals will help you do so, and in this episode I'm sharing the exact steps and my method of creating strong personal brand, which attracts your dream clients. Listen to the previous episode to learn how you can use color as part of your brand too. W...
#9: Create a Strong Brand on Instagram through style & color - Part 1 23.12.2024 18:44
Are you a woman in business who wants to create strong personal brand, communicate the right message through style (whether it's more formal & feminine or casual, but put together & professional)? Watch this free Masterclass to learn what is ruining your professional style & image & what to do instead. Sign up here & get instant free access: https://ninawalder.com/4mistakes ---...
#8: How I got 350K followers on Instagram for free 02.12.2024 22:47
I never had a desire to be popular or to be in the spotlight, so being on Instagram is not something that comes natural or feels comfortable to me. But I wanted to reach more women, have an impact and make money, so I was committed to growing my audience on Instagram. In this episode, you'll learn how I transitioned from TikTok to Instagram, how I got my first 10K followers on IG and grew from the...
#7: People UNFOLLOW me on IG, what to do? 20.11.2024 17:46
More than 5000 (thousand!) people unfollowed me on Instagram in the last couple of months... and in this episode I'm sharing why and how I'm dealing with it) If you also have people unfollow you and it makes you question everything - this episode is for you! You'll learn exact practical tips I've shared just recently with the stylists inside my Stylist Accelerator program, and they will be helpful...
#6: 1-1 vs Group Coaching. What brings the best results & When 08.11.2024 22:11
I'm a huge believer in investing in yourself, in learning from other people to accelerate your results, but not all investments are the same. In this very transparent episode, you'll learn from a few mistakes that I've done on my journey of building my business & growing my brand on Instagram - specifically in choosing a coach and the right container for the different stages of your journey. -...
# 5: My journey to Personal Styling. Part 1 24.10.2024 22:45
If you are a fellow Personal Stylist and you've got big vision for what you do, this episode is for you as I will be sharing my path from zero clients, from having no idea and no desire to be on Instagram in the spotlight TO now more than 300K followers on IG, thousands of clients from all over the world, amazing women buying my offers every day and leaving raving reviews. I'm splitting it into 2...
#4: Where Do Your Clients Come From? 18.10.2024 21:11
If you're a business owner and have no idea where your clients are coming from, you're probably spreading yourself too thin and wasting too much time & effort with little results. In this episode, I’ll share why "hope marketing" is hurting your business and how to focus on what actually works to get consistent results. I'll share with you how exactly I got my first 10K followers on IG and what...
#3: Get Personal Styling clients without feeling salesy 11.10.2024 17:43
If you are a Personal Stylist and you are getting some clients here and there, but it's not predictable and reliable, it's probably because you are not selling enough 🤷🏻♀️ And if you hear a word selling, and you directly start feeling icky & uncomfortable, this episode is for you. I'll be sharing with you actionable tips how you get regular clients without feeling like a sellout. --- If you...
#2: Stylist OR Influencer? Top 3 mistakes most stylists make 11.10.2024 20:45
Last month I talked to more than 20 stylists, who shared with me their goals and their challenges. For most, the goal is getting regular clients without spending all the time creating content on IG, and the struggle is not getting those clients 🤷🏻♀️ So I looked at their IG accounts and saw very typical mistakes (I used to make them too at the beginning of my journey!). So in this episode, you'l...
#1: Show up with Confidence on Instagram 04.10.2024 18:43
In this first episode, I'll share how to confidently get started on Instagram, even if you feel unsure or hesitant and/or like me - you don't want to be in the spotlight. I’ll share practical tips on clarifying your purpose, staying consistent with a manageable posting schedule, engaging with your audience, and sticking with it long enough to see results. If you’re ready to show up authentically a...
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