Brand Design Masters - Personal Branding, Creative Entrepreneurship, Small Business Marketing & Career Success for Designers and Content Creators

If you're serious about achieving success with your business, social media marketing needs to be part of your strategy. Rocket fuel can take your business to the next level. That's why it's important to understand how social media can contribute to achieving key business goals - from increasing brand awareness to boosting sales and ROI.    In this podcast, I discuss: The correlation between busine...

If you're starting a business, deciding on a brand name is one of the most crucial elements of the process. Should you personalize your business by including your name or pick a generic business-oriented title?   In this podcast, I explore both options in great detail - examining the pros and cons of each type of name. There's more to this than deciding whether you want to be known as "John's Bake...

Working with a brand pyramid is one of the most valuable strategic branding tools that could be used to help communicate and define your business's identity. The Brand Pyramid provides a clear roadmap for designing, executing, and maintaining your company's brands.    I discussed: How to use a Brand Pyramid to build a holistic brand  Understand customer value proposition using Brand Pyramid  Five...

Communication Hierarchy is an essential concept in marketing and design, as it helps determine the order of information presented to an audience. It's more than just a visual structure— it's about understanding how people interact with digital spaces.   In this Podcast, Definition and Explanation Communication Hierarchy The importance and uses of marketing materials and digital design. Definition...

Design Thinking has quickly become essential in modern marketing and digital design. This methodology helps to create solutions that address real customer problems. It encourages teams to think outside the box and challenge traditional ways of working.   In this podcast, I define and explain the methodology of Design Thinking and its importance and use in marketing and digital design.    I discuss...

When it comes to building a successful business, content is truly king. It's not just about putting up a website or creating some ads; having valuable and quality content is the key to getting people's attention and turning strangers into customers.   In this episode, I discuss the 5 reasons why you need to be developing content. To establish an inbound marketing stream, increase your credibility,...

All brands strive to become iconic. But what attributes of your brand can you leverage to achieve that coveted stature?    In this podcast, I survey some of the world's most iconic brands and discuss the product or service attributes they have consistently delivered that have elevated them to being recognized as truly iconic brands.   Here are 14 examples of different ways that a brand can be icon...

Working in any creative profession can be a rewarding and fulfilling experience, but it can also come with difficulties. One of the biggest challenges is dealing with demanding clients.   While all clients want their projects to come out perfectly, some are more challenging than others. They may have high expectations or be more demanding with their requests for amendments and changes, leading to...

The very first step in building a brand is letting the world know that you exist, that is, establishing brand awareness. Ultimately, products and services that achieve and maintain a high level of brand awareness are likely to generate more sales. Why?   That’s because when consumers are confronted with a variety of choices, they are simply more likely to buy a product they recognize than an unfam...

There are 4 major pillars of activity that contribute to building authority online: Credibility, Visibility, Value and Authority. If you want to build a personal brand or company brand you need to start by establishing a visible presence and build a following through authorship and thought-leadership, creating content in the specific niche where your expertise lies. Becoming recognized as an exper...

Time management and productivity are two of the most critical skill sets to possess in this market environment as a creative professional or entrepreneur. We are exposed to ever-increasing amounts of stimuli and communication competing for our attention via email, the web and social media not to mention our clients or our personal lives, for that matter. In this podcast, I share 10 practices and h...

How To Hire a Copywriter for Your Business Maybe you’re a company that needs to get some copy writing done for your website, blog, social media, scripts for videos or voice-overs. Or, maybe you’re a creative pro who needs copy writing for a client project, like a website, a brand-voice strategy project, advertising copy or an email marketing campaign. In this episode I share some secrets about hir...

What’s the best way to succeed in business? The answer is simple: establish brand loyalty with your customers, making sure they come back to buy from you again and again. The big question is how exactly do you make that happen? In this video I share 12 ways your small business can build brand loyalty and one critical method I’ll bet you haven’t thought of. I discuss:  1. Product Quality  2. Focus...

Email marketing is alive and well primarily because it’s one of the few channels you can use to build an authentic permission-based connection with your customers. Used correctly it can be both a relationship-building as well as a profit-building tool.  However, email marketing can also be exceedingly complex to master in today's business environment, but it doesn’t have to be. Join Philip as he e...

Determining return on investment, the ROI of design is difficult, but not impossible. It has now been proven that high quality website design does more to insure that visitors stay on your website longer and form a level of trust in your brand faster than any other aspect of your site. Investing in high quality design is the best decision a company, business or brand can make in guaranteeing the s...

In this episode, Philip explains how to build an audience from scratch. He talks about the importance of knowing why you would want an audience and what value you have to offer them, as well as which platform they are most likely to be found on. He also stresses the importance of having a point of view and a distinctive tone of voice to differentiate yourself from other content creators. He sugges...

How does what you do on social media contribute to achieving your business goals? What are the metrics of success? What is the ROI for your social media marketing efforts?  In this episode I discuss the correlation between business goals, social media marketing activity and the metrics and ROI you need to analyse so you can make the most of your use of social media for you and your clients. 5 busi...

In this episode I address a topic many creative professionals and entrepreneurs struggle with from time to time: Imposter Syndrome. Feeling like a fraud, a failure or that you simply don’t know what you’re doing is more common than you realize. Here are 10 techniques you can use to conquer impostor syndrome and get your personal and professional life back on track. Just some of what I cover: • Imp...

Video has taken over marketing in a big way in the last couple years. Are you using video to build and promote your brand and business? Are you leveraging video marketing techniques in the work that you do for your clients?  If not, you better start. Join me to discover 12 ways you can use video content to help your (and/or your clients) business gain more visibility, search-ability, credibility a...

The business world is a crowded place and it’s easy to get lost in the shuffle. It’s not enough to be really great at one thing anymore. The current professional environment requires us to master a much broader palette of skills that are essential for survival in the 21st century business landscape. One of the biggest themes that runs through this list of super powers is ‘discovery’. How will you...

Time management and productivity are critically important to the professional success of any creative or entrepreneur. In today's business environment, we are exposed to ever-increasing amounts of stimuli, distractions and communication competing for our attention - coming in via email, app notifications and social media not to mention the constant demands of clients or our personal lives. It is u...

In this episode of the Brand Design Masters Podcast, I share ideas about how you too can build fundamental frameworks that will help you authentically feel you have everything you need to succeed. We'll look at a range of approaches to focus on that will help you achieve the breakthrough you've always longed for. Here's what you'll discover inside: Why building fundamental frameworks is crucial to...

He was previously 3M’s first chief design officer. Over the years Porcini has been the recipient of many honors, among them Fast Company’s 50 Most Influential Designers in America, Fortune’s 40 under 40, and Ad Age’s list of the 50 world’s most influential creative personalities.   Mauro whole-heartedly believes that design has the power to create long-term value for companies and society - and in...

I'll be discussing the following: The uncertainty looming over every creative professional The inevitability of ageism affecting those in the design industries. How ageism is perceived and acted upon in corporations and agencies in America. What can you do to stay relevant and maintain a competitive edge even after leaving your 9-5 job. How you can develop and take advantage of ‘V-shape skillsets’...

In this episode, Richard talks about the power of LinkedIn and why creatives need to improve on how they are using the platform. He shares how LinkedIn can be used for business networking, content distribution, new business development, and marketing. Richard also talks about the "art" of commenting, effectively networking with decision-makers, and how to use LinkedIn to build true relationships....