Brand Collective

This week’s featured guest is Patrick O'Rourke, senior brand manager at Hasbro.  A lifelong fan of gaming, toys and collectibles, Patrick seemed destined to join the Hasbro team from an early age. But this hero’s journey was a bit more complicated than that. From graphic design to social media to Dungeons & Dragons to brand managing, Patrick has built a career on finding the fun in whateve...

Our latest guest, Sara Pion, is currently head of marketing strategy at Dandy. Business major turned bot builder turned marketer, Sara’s many hats have earned her a wealth of rich and unique experiences. After learning from growth marketing legends at Drift, Sara has since built a career around her “nerd-level” love of marketing — don’t even get her started on A/B testing! In this episode, Sara sh...

Our special guest Alanah Joseph, head of creative partnerships at HubSpot, leads the brand’s new podcast network , which scaled from 5 to 25 shows within the last year. As a lover of storytelling and former journalist, Alanah’s goal has always been to develop a creator-first platform that fully supports talent. In this episode, Alanah shares her perspective on supercharging podcast success through...

In this week’s episode, we’re pleased to introduce Campfire Labs’ senior project manager, Morgan Smith. Morgan enlightens us with her secret sauce to powerful storytelling and inspiring action from your audience. Hint: It’s emotional. With a background in journalism and a lust for traveling, Morgan’s career has flourished by crafting stories all while giving back to the community. In our conversat...

Our latest guest, Anna Griffin, is arguably the definition of #GirlBoss. The former CMO of Smartsheet (our parent company) and current CMO of Intercom joins us to chat about all things brand engagement. In this enlightening conversation, we dive into what Anna believes is the true definition of a brand and we learn the secret to standing out by creating meaningful experiences. Anna shares the many...

This week we’re grateful to be chatting with Reya Sehgal, manager of creative insights at Getty Images. Reya works as a bridge between creative content creation and consumers to ensure that the images we’re seeing on a daily basis align with what’s going on in broader society. In this episode, we learn about the evolution of the creative insights role and how Reya’s work is arguably more important...

This week we’re joined by the brother of our fabulous host, Mackenzie Koss. Zach Koss, a managing art director at Shutterfly, shares how his creativity has evolved over the years - from designing gig posters for his friends in college to a full fledged creative leadership role - and how he’s managed to navigate unforeseen circumstances in each new stage. In this episode, we chat about the best way...

In this episode, we’re fortunate enough to sit down with Adam Vicarel, founder and creative director at Vicarel Studios. Adam shares his refreshing perspective on blending his interests both inside and outside of work and gives us insight into how he lives his life by a concept called “hybrid professionalism”. He also dives into what he believes are the differences between fine art and strategic d...

From email notifications and social networks to household chores and current events, the world moves faster than ever, and our attention is pulled in dozens of directions each day. Staying focused and in the moment is a major struggle that can impact our relationships with our colleagues, our customers, our loved ones, and even ourselves. In this episode, Lucy Hitz, Director of Content at Ally.io...

At Brandfolder, we’re major advocates for having creative outlets outside of work. Our latest guest, Brian Bosche, principal product manager of Smartsheet and TikTok aficionado is a prime example of that. Brian first became curious about TikTok during his long commutes to work, and it became a full fledged hobby when he started gaining a following for his photography tutorials. In this episode, Br...

If you’re a TikTok user, chances are you’ve scrolled past a crazy green owl. That’s the work of our latest guest, Zaria Parvez, social media coordinator at Duolingo. In this episode, we uncover the secrets behind Zaria’s rapid success on TikTok and how she learned from trial, error, and taking some major risks to gain 2.8 million followers. Zaria shares why she chose Duolingo for her first job out...

In this episode, we sit down with Hana Jacover, former director of demand generation at MadKudu and current director of marketing technology at Unreal Digital Group. Hana shares her insights on the democratization of data in today’s marketing efforts and the importance of making data accessible to drive powerful insights. She also offers her unique perspective on leadership and the idea of leaning...

Unless you’re not a TV fan, you’ve likely caught an episode of one of reality TV’s biggest shows, The Bachelor. In this episode, we sit down with Ryan Neal, a recording artist and producer who was a contestant on The Bachelor: Listen to Your Heart. Ryan shares his background as a musician and how being on the show amplified his following, rocketing him into the world of creating and growing a pers...

Episode Summary: If you’re a music lover, chances are you’ve heard of a little brand called Spotify. In this episode, we’re lucky enough to get a peek behind the scenes from Naomi Barnett, editor of Spotify’s digital newsroom, For The Record. Naomi shares their appreciation for all things organization and how they’ve been able to combine the left and right sides of their brain to uplevel their cre...

Anyone who has worked in the creative industry knows that no two roles are the same. From agencies big and small to in-house gigs across a variety of industries, creative roles can vary greatly. Miranda Miller, senior marketing designer at Brandfolder, shares her creative journey and the lessons learned as she has grown throughout her career. In this episode, Miranda shares her insights on how her...

If you’re a dog lover, you know there’s basically nothing that rivals the pure joy our furry friends experience when they get a new toy. BarkBox has taken that small simple pleasure and turned it into so much more: a household name in the dog world. Zoe Costello & Will Storie, two senior copywriters for BarkBox, paired their passion for comedy with their love for dogs to help build a brand man...

This one’s for all the creatives and marketers out there who’ve ever had people think that all they do is “arts and crafts.” As we know, it’s so much more. Design departments can no longer be underestimated as they touch nearly every aspect of a business. As brand touchpoints continue to multiply exponentially, each moment needs to be thought through on a visual and emotional level. Industry Dive’...

Communities are built through little moments, genuine connections between people and the world around them. Building a community from a brand perspective means removing the self-promotion and putting the moment ahead of the message. That’s just a glimpse of what Kyle Skinner, social media engagement manager at Patreon, talks about with us. Tune in to hear how he goes above and beyond, not to win p...

How do you build a brand? There are tactical, strategic and even philosophical questions that come into play when answering a question like this. Arguably every brand is working to elicit an emotional response and a cognitive attachment from its audience. But the avenues to do so are wide-ranging. In this episode, we dig into these challenges with Agency Fifty3’s creative director, Brianna Huynh,...

A podcast about our favorite brands featuring stories from the marketers and creatives behind them. Here's a preview of what's to come!