Brand Builders Lab with Suz Chadwick

You know I'm always trying out new things to share valuable insights with you. Well, I recently had the amazing opportunity to be a guest on Ryan McPherson's podcast Storytelling and Movement. Ryan and I had SUCH a great, in-depth chat that I just had to share it with you all too! In this episode (part 1 of 2), we dive into: My journey in the corporate world and how it led me to personal branding...

In this episode we're talking about actionable tips on what you can be doing daily to build your brand and make sales, especially if you have an "everyday" type of brand vs a big flashy one. The key is to focus on building an emotional connection with your audience. We want to follow brands that resonate with us and align with how we want to be perceived. So how can you do that on the daily, assum...

In today's episode, we are talking about  the ever-evolving world of brand building in 2024 and beyond. I share examples of how influential figures like Gary Vaynerchuk, Sara Blakely, and Reese Witherspoon have leveraged personal branding to build successful businesses. The importance of creating authentic content that resonates with your audience, regardless of your industry or target market. Key...

In today's episode, I want to talk about something that's been on my mind lately: self-validation and knowing your worth. I recently spoke at an event where I asked the audience how many of them felt like they had an interesting story or that people wanted to hear their story. Out of 70 people, only three raised their hands! Can you believe that? It got me thinking about how we often don't see the...

Today on the podcast, I'm chatting with Nadine Nethery about the secret behind your best copy yet.  Nadine's an audience-driven copywriter and brand messaging strategist who helps smart online business owners turn every brand touchpoint into genuine connections that drive sales and create loyal brand advocates. What's the secret behind writing copy that truly resonates with your audience? Nadine s...

In this episode, I'm talking about what to do when business gets quiet. I know it can be a bit unsettling, but I've got some tips to help you stay positive and proactive.  Here are my top takeaways: Be mindful of your thoughts and choose a positive, proactive mindset. Take action by reviewing your strategy, making new offers, and focusing on lead generation. Establish regular practices and systems...

Today on the podcast, I'm chatting with someone I've known and admired for a very long time - Sally Mackinnon from Style by Sally. Sally has been an absolute icon in the Melbourne fashion and styling world for the past 17 years. I used to have my own style blog back in the day when I was still working in corporate. I've always loved talking about fashion, beauty, and all things style-related. So I...

In this episode, I'm talking about building a lean and clean business that's easy to manage and helps you sell more. I love diving into this topic because having a streamlined business gives you more time to focus on the things you enjoy most. Key Takeaways: Do a business audit: Take a critical look at your current products, services, freebies, and opt-ins. Assess what's working, what you enjoy do...

Today, we're shaking things up with a special Q&A episode where I answer your burning questions about business, mindset, and content creation.  3 questions I'm answering: How do you decide whether to stay as a solo business owner or build an agency How do I learn to get out of my own way? How we manage content in the business. *********************** NEXT STEPS: BRAND BUILDERS ACADEMY - Click...

I had a conversation with a group of clients recently about hitting big goals and what it really takes to achieve them. It got me thinking about the gap between what we know and what we actually do in our businesses. Here are my key takeaways from this episode: We often look for new strategies and silver bullets, but the foundational strategies remain the same. If we implement them consistently, w...

I wanted to dive into a conversation that I've been having a lot lately - honouring the time you block for yourself in your business. It's so important to treat your business like your best client and prioritise the work you need to do to grow and take it further. I recently had a chat with a client who told me she blocks out time for herself and her projects, but then she moves them. Every single...

I'm getting real with you today about client management and dealing with those sticky situations that can come up when working with clients. This is a topic that comes up a lot in my own community and in the masterclasses I've been teaching, so I thought I'd share my thoughts and experiences to help you out. We're chatting about: Getting clear on your ideal client and the type of person you want t...

 Today, I want to dive into a topic that I absolutely love talking about - creating higher level thinking. This is something I discuss with my Amplify Mastermind clients and it's all about pushing yourself to think bigger, develop unique thought leadership, and come up with your own concepts and ideas that challenge your clients' thinking. If you've been in business for a while and want to be seen...

Today, I want to talk about something that's been on my mind lately - comparison-itis. You know, that feeling when you're scrolling through social media and you start comparing yourself to others? Yeah, we've all been there. The other day, I shared a reel about money management and someone left a comment saying that they don't look at their financials because they always end up comparing themselve...

Sometimes we have this feeling that we want to uplevel our business, create better systems and strategies, and have better sales, but we're not really sure what steps to take. It's important to give yourself the time and space to think strategically about what you want to do, how you're going to do it, when, and what it will look like. Today I'm sharing how I'm upleveling my business and share som...

Is the quality and quantity of what you're putting out there getting you the results you want? This topic came up after a conversation with someone in my community, and it got me thinking. In this episode, I talk about the truth about quantity and quality when it comes to your business.  We're chatting about:  Assess if the quantity and quality of your content is getting you the results you want....

Do you have great money habits? What about your money mindset? This is a conversation I have with so many clients on a regular basis, so I wanted to share it with you on the podcast today.   We're chatting about: How to create strong money management habits Managing your money mindset How to choose gratitude over scarcity One of the biggest shifts that have helped me earn more with ease   Focusing...

In today's episode, we're talking about money and how you can think about earning it based on where you are in your business journey. As business owners, this is something we need to think about a lot. We're covering: Understand the three stages of business: building, consolidating and elevating, and asset optimisation. Each stage requires a different approach to earning money and building your br...

This week I'm chatting with Rowena Preddy about thinking outside the brand box to stand out.  Rowena has not only done the branding for my BVC (Bold Vibes Consulting) business, but she's also gone through her own journey of building a brand and business that truly works for her. I loved picking her brain on this topic and wanted to share some of the key lessons. Here are the key takeaways from our...

I've been having this conversation with a lot of my business coaching clients recently and so I wanted to share it with you too. In today's episode, we're talking all about how to make you the Queen Bee in your business by building your CEO & leaders mindset. We're covering: WHAT a CEO and leader mindset is, including thinking strategically, having a vision, leading with purpose WHY you need t...

I'm a big believer in the power of evolution in business. It's what keeps us fresh, relevant, and moving forward. And it's something that my client, Janine Stanton, knows a thing or two about. This week I'm chatting with Janine Stanton from Lemon Crush in client conversations about shifting business models to booked out.  Janine's journey is a great example of how important it is to be open to cha...

This week I'm chatting with Elise Daniels about building an engaged community.  We discuss the importance of authenticity, vulnerability, and experimentation in building an engaged community. Here are the key takeaways from our conversation: Be Authentic and Vulnerable: When building a community, it's essential to share your heart and who you are. By being authentic and vulnerable, you create a ma...

In a compelling episode of the Brand Builders Lab Podcast, Suz shares the invaluable lessons she's learned from a decade of navigating the entrepreneurial seas. These 10 lessons are not just narratives of success and challenges but are powerful beacons for anyone looking forward to thriving in their own business ventures. From embracing risks with enthusiasm, forging one's path to opportunity, to...

In this episode of the Brand Builders Love podcast, I engage in a fireside chat about AI and its implications for business with Amy Williamson, a copywriter and AI enthusiast. Amy shares her journey into AI, sparked by witnessing the creative possibilities it offered through a fellow copywriter's experimentation. She emphasizes AI's role as a creative assistant rather than a replacement for humans...

Join Suz in this episode of Brand Builders Lab Podcast as she uncovers the top 3 secrets to staying motivated and consistent with your content creation journey! Key Takeaways: Importance of clarity in content creation and goal setting. Continuous improvement to achieve content creation goals. Strategies for efficiently creating valuable content. Ready to conquer consistency in your content strateg...