Brand Builders Lab with Suz Chadwick

In this episode, I discuss the importance of being clear on what you want to be known for in building a brand. I highlight the benefits of having a branded method, including how it helps clarify your process and makes your brand more memorable.   I share examples of how branded methods like my 'scalable impact method' can attract clients and create strong associations with your brand, as seen with...

Ready to get personal with your audience (in a totally non-creepy way)? In this episode, I'm breaking down exactly how to segment your audience into different buckets so you can speak their language and give them exactly what they need, when they need it. No more generic messaging - let's get specific! What We Cover: • The 3 audience buckets you NEED to know about: Your amazing community & fol...

I can't believe we've hit 400 episodes! 🎉 In today's show, I'm getting real about something I see constantly in my coaching practice - that nagging feeling of knowing you're meant for bigger things while that annoying voice in your head keeps asking "but who am I to do this?" I'm sharing: • My personal trick for dealing with negative self-talk (meet Nelly, my inner critic 😅) • How to build your...

Today I want to dive into one of the hot topics in our community – how to actually build an audience, an email list, and a following of real buyers… not just those people who turn up for the free stuff and disappear when it’s time to invest. Look, I am all about sharing value – if you know me, you know I love to give you amazing content for free, whether it's via the podcast, socials, or my blog....

Today, we're cutting through the noise and focusing on three simple yet powerful things you need to drive those sales and boost your business. Trust me, these are practical steps you can start implementing right away! Here's a sneak peek of what's inside this episode: It's not just about posting online; it's about building trust and repetition. I've kept clients coming back to me because they see...

Tackling the Hard Stuff: How to Push Through Business Challenges I recently attended a marketing conference where one of the speakers posed a question. I've been thinking about it a lot and it's a question that I wanted to share with you today that I think can help us tackle the hard stuff in biz! In this episode, I discuss the importance of tackling the hard tasks we often avoid in business. How...

In this episode, we're getting a bit real and raw, diving into a conversation that sprouted from some incredible discussions I've had with my coaching clients. It’s all about practicing imperfection when you're building that fabulous personal brand of yours. Key Takeaways: Transitioning into a personal brand and getting paid for your thoughts can feel super new and uncomfortable, especially if you...

Today, I'm chatting with my fabulous friend and biz buddy, Kate McKibbin from Hello Funnels. We're diving deep into the world of funnels that are working right now, even when you're catching some zzz's or taking a break. Kate's the go-to gal for automating sales through smart funnel strategies – no royalty titles needed, she's our awesome "dog's body of funnels." In this episode, we kick off with...

This week I'm joined by the fabulous Peta Serras, the genius behind Professional Babe and the creator of Give Good Email. She’s a whiz at what she does, and together, we’re uncovering how you can pump up your sales game. In this episode, we’re really digging into how Peta uses her knack for anticipating client needs to preempt their questions and boost sales.  Key Takeaways: Peta reminded us, quit...

Today's episode is a bit of a special treat. I'm sharing a live call from my Brand Builders Academy, and it's all about Pressure Testing Your Pricing. It's something I believe is super important for you to hear. I wanted to kick off March with some sales magic—focusing on money, pricing, and going bigger with your brand.  Key Takeaways: There's always someone in the market who will pay premium pri...

Ever wondered how to truly influence others without feeling like you're pulling the strings in some Hollywood heist movie? You're in the right place. In this episode, I got to chat with the marvelous Lucie Miller from Socially Constructed, who combines neuroscience, leadership, and a deep understanding of human behavior all into one magical package. We met at the Rise Retreat, and I knew I had to...

Simplify, Amplify, Automate - That's the 2025 Vibe! That's the energy we're channelling this year to make waves in business and I'm excited to share how this approach is going to help us 10x everything! We kicked things off by getting crystal clear on who we're targeting. Our society of action-takers, the ones ready to get uncomfortable for growth, that's who we're dialling in as our dream clients...

Let’s dive into a topic that’s been buzzing in my coaching calls – amazing customer experiences and how the right tech can boost not only your service quality but your revenue too. Who doesn’t love a bit more income, right?  I’ve been harping on about customer experience and how we, as coaches, consultants, or service providers, can step up our game in onboarding, managing, and off-boarding our cl...

This year I'm doubling down on things that make sense and on platform that help more client connect with me and also help me get found not only now, but in the future.  So today we're talking about: Top of funnel YouTube & podcast Pinterest Paid Ads strategy Middle (nurture) Email & list building as an ongoing core strategy Socials Bottom of funnel Live Courses - BBA & Amplify - Bold S...

This week we're kicking 2025 off with a question. What will you master this year, this month, this quarter? What will you become so great at that it taking your business from where you are to where you really want it to be?     NEXT STEPS: READY TO WORK TOGETHER AND TAKE YOUR BUSINESS & BRAND TO THE NEXT LEVEL: 🌟Let's work together 1 on 1 - 1:1 BUSINESS & MINDSET COACHING   🌟Join the Amp...

We've got a special one today. In this special episode, I'm sharing the recording of a live workshop I recently ran for my Heartbeat community focused on stepping into your most powerful self in 2025. We covered key areas for transformation and growth: Including:  Getting crystal clear on your vision for 2025 The importance of focused skill building Overcoming fear and limiting beliefs Building hi...

Let's talk about building your Personal Brand Ecosystem.   The reason that you want to build your personal brand ecosystem is to build community, generate leads, nurture your clients, build authority, have things working for you even when you're sleeping or you're not around.   So that's what we're talking about today: How to build your ecosystem Understanding the waterfall effect you want to crea...

Welcome to Part 2 of future proofing your business. Things that we're talking about in this episode that I know you're going to want to dive into before you start planning for 2025! 1)Updating your Marketing Strategy Embracing an omnichannel Letting go of entrepreneurial amnesia and creating a measurable content strategy Leverage new platforms that could work for you. 2) The rise of Personalisatio...

What does future proofing your business look like? As we head into reviewing the year that was and planning for 2025, I think there are a few things that we need to think about and do. Key Questions we're asking and talk about in this episode... Business Model - Are there any elements of your current business model that you need to think about or adjust Market Position - What is happening in your...

What does it look like to build worlds within your brand universe. If this sounds like something you want to understand and maybe create for your brand, brand experiences, community and more then this episode is for you.  Fatima and I talk about: what some of the most captivating brands are doing right now in the online space what building brand worlds actual mean how you can build a customer jour...

Today, we're diving deep into the five things stealing your time freedom. This episode will shine a spotlight on those sneaky time thieves so you can reclaim your precious time and live the freedom-filled business life you dreamed of. Key Takeaways Learn how procrastination can significantly impact your time efficiency and how to overcome it. Discover the importance of clarity in your business and...

This week on the podcast & you can catch the video on Youtube, we're talking about how you can build your personal brand without the overwhelm. Right now, every 2nd person is talking about personal branding.  The truth is that it's not that hard, you just have to decide on what your strategy is going to be.  In this episode we're covering: 1. Deciding on your main method of communicating with...

This week, we're talking about something that I know will resonate with so many of you: stepping into the person you really want to be in your business. I'm vibing high today, and I think it's because I'm neck deep in the Amplify Mastermind, helping my clients build fearless, bold, and incredible personal brands that make the impact they desire. So, let's not wait around, my friends—now is the tim...

I’ve dreamt of the TEDx stage for years – who hasn't, right? Especially after watching legends like Brene Brown! But guess what? A TEDx stage is just another stage, lovely. If you’ve got something to share, then it’s accessible to you. Don’t put it on a pedestal. If you want it, go for it! I’ve been wanting this for years, and now I want to share my journey and lessons with you. ******************...

I've been having these amazing conversations with clients who have incredible skills and successful businesses but struggle to put themselves into their personal brands. If you've got thoughts, opinions, and a unique take on your industry but find yourself holding back and editing before you ever get the message out there, this episode's for you. Key Takeaways Pin down what you firmly believe abou...