Brand Bites with The Digi Dame

Are you building a business or a brand? In this episode of Brand Bites, Cassandra discusses how to build your business with a brand-first mindset, rather than transaction-first. To begin baking your brand, join my FREE Brand Bakery at https://www.thedigidame.design/brand-bakery

Here are Cassandra's top 20 small business branding tips, condensed into one quick episode.

Are you confused about trademarks? It's all very overwhelming, but in this episode Cassandra discusses the basics of trademarking in your small business.

Are you stuck on choosing a business name? Then this is the episode for you!

Did you know that your use of typography can make or break your branding design? In this episode, Cassandra explains the power of type in brand design.

Did you know that you can use the psychology of shapes to benefit your branding? Listen in to The Digi Dame as she tells you how.

Everyone wants a brand that is on-trend. But is following design trends the best strategy for branding your business? Cassandra discusses why sustainable design is the better option. Is your brand stale or sweet? Take the Brand Taste Test .

Think your logo is your brand? Think again. In this episode, Cassandra outlines why it's important to build a brand, not just a logo. Get started on your brand strategy for free with The Brand Bakery .

Have you ever used colour psychology in your branding? Cassandra discusses the emotional value of colours and how you can use this to your advantage in your brand. Is your business brand stale or sweet? Take the Brand Taste Test .

Brand strategy is imperative to a successful brand. Cassandra, aka The Digi Dame, explains why you need a solid brand strategy to develop your business brand. Get started on your brand strategy for free with The Brand Bakery .

Just how transformative can branding be for your business? Cassandra discusses the ways in which branding makes a massive impact on your business success. Is your brand stale or sweet? Take the Brand Taste Test .

In this second episode of Season Two, Cassandra explains why branding is so expensive and highlights the value behind the investment. Is your brand sweet or stale? Take the Brand Taste Test now

In this episode, Cassandra highlights the cost of ineffective branding in your small business.

Is it time for you to rebrand your business? Cassandra discusses why you may want to rebrand and the best reasons to do so.

You're paying a designer, so you own everything they create for you, right? Wrong. Listen in to this episode as Cassandra explains how design copyright works for your business.

In this episode, Cassandra discusses why using Canva for branding your business may not be the best solution for your business growth.

You've worked through thick and thin to get your business up and running. It's taken your blood, sweat and tears, so it's worth protecting. This is where brand guardianship comes in, and it's what this episode is all about. Want to get started on baking your brand strategy for free? Download The Brand Bakery by The Digi Dame at  https://thedigidame.design/the-brand-bakery

Do you really know your ideal customer? If not, The Digi Dame is here to help in this episode of Brand Bites. In this ep, Cassandra provides you with nine questions to ask about your perfect customer, in order to build the right customer persona for your brand. Want to get started on baking your brand strategy for free? Download The Brand Bakery by The Digi Dame at https://thedigidame.design/the-b...

Heard of a brand personality but have no idea what it is or how to get one? Cassandra has you covered in this episode of Brand Bites. She discusses developing your unique brand personality for your business identity and growth.

You're the Voice. Try and understand it. Thanks Farnsey! In Episode Ten of Brand Bites, Cassandra finalises the Brand Foundations series and discusses how to hone in on your brand voice and messaging.

Is your brand sitting in it's rightful place? The right place within your market, that is! Episode Nine of Brand Bites continues with the theme of building your brand foundations, with Cassandra addressing your brand positioning.

Are you a brand visionary? With the help of Episode Eight of Brand Bites, you can be! In this episode, Cassandra discusses the definition of a brand vision, the importance of having one and how to develop one for your small business.

Brand Bites is taking you on a mission - a mission possible! Developing a brand mission may seem like a daunting task, but it's not impossible. In this episode of Brand Bites, Cassandra talks you through the what, why and how of building a solid brand mission for your small business.

We all have personal values that we share with others around us; which connect us, unite us and nurture a spirit of community. But did you know that building a set of core values for your brand connects you with your ideal customers and builds community around your business? In this episode, Cassandra discusses how you can cultivate your brand values for stronger brand foundations.

Do you love telling tales? If you're a natural-born storyteller, then you may agree with J.R.R. Tolkien, who said “Good stories deserve a little embellishment.” And as much as I adore the works of Tolkien, I believe that when it comes to your brand story, your tale-telling should be less embellishment and more authenticity. In this episode, we address how to develop a brand story for your business...