Brand & Banter

Some brand moves make you stop and think, "Genius." Others? Not so much. In this week's Marketing Brief , we're looking at two brands making big plays—one that had everyone talking (and selling out) in record time, and another that proves not all partnerships are created equal . Hit play for a quick breakdown of what worked, what flopped, and what marketers can take away from it all. Soup Drops Th...

Who were the it brands of 2024? Some you'd expect—others might surprise you. In this bonus episode of Brand & Banter , we're looking at Ad Age's hottest brands list and breaking down why they dominated. From major comebacks to viral moments, these brands made waves—so what can we learn from them? Hit play to find out which brands topped the list, the marketing moves that got them there, and what i...

Tired of being the only one selling in your business? Wondering how to build a sales team that doesn't just survive but scales with you? Enter Jessica Marx—a Forbes-recognized business advisor and sales powerhouse. In this episode, Jessica breaks down exactly what it takes to build and train a small (but mighty) sales team that grows your revenue while giving you back your time. From finding the r...

In this week's Brand & Banter bonus episode, we're diving into three marketing stories you need to know. From a clever commercial redefining generational storytelling, to a beer brand chilling its way into beauty trends, and a household name marking 100 years with a bold refresh—this episode is packed with inspiration for marketers ready to think outside the box. Curious? Hit play and let's banter...

"Can I have $9?" That single question launched Liz Wilcox's boldest move yet: a low-cost email marketing membership that now boasts 4,000+ members and a cult-like following. In this episode, Liz joins Amanda to spill all the details—how she built a thriving community at a price point that breaks every "charge your worth" rule and why her strategy works. From her audacious launch email to the marke...

Introducing our new Brand & Banter bonus series—where we skip the fluff and talk about genius marketing campaigns from the week. In this kickoff bonus, we're breaking down three campaigns that stopped us in our tracks: Avocados From Mexico 's AI-fueled guac brilliance, Coors Light turning Monday fails into marketing wins, and Severance bringing corporate weirdness to Grand Central. Big brands, bol...

Ready to ditch burnout and scale smarter? Tara Melvin, an event industry legend with 20+ years of experience, spills her secrets on doubling revenue with fewer events. We're talking mission-driven corporate gigs, the power of certifications, and networking like a boss. Thinking about pivoting to corporate in 2025? This episode is your blueprint.   Signature Concepts – View Website The Signature CE...

What happens when a marketing agency rebrands itself? Amanda takes you behind the scenes of CLD's evolution, sharing the why, how, highs, and lessons learned from their 6-month transformation. From poolside 'aha' moments to strategic pivots, uncover the moves, risks, and creativity that went into building the next chapter of this million-dollar brand. It's meta, and it's worth the ride. IG: @theam...

I sat down with Jaime, the self-taught cake decorator and entrepreneur behind Love & Flour Bakery, to dive into her journey of rebranding and elevating her business. From cashing out her 401k at 22 to create her dream bakery, to navigating the challenges of COVID and emerging stronger, Jamie's story is nothing short of inspiring. We chat about the transformation she experienced through rebranding,...

We're diving deep into the world of identity marketing with the fiery and brilliant Veronica Romney. If you've ever wondered how brands like Harley Davidson inspire such intense loyalty that people tattoo their logo on their bodies, or how Taylor Swift created the phenomenon of "Swifties," you're in for a treat. Veronica breaks down the difference between brand identity and identity marketing, exp...

We're diving into a topic that many luxury service providers often overlook: SEO. You might think your high-end brand doesn't need Google to get noticed, but think again! I'll reveal why SEO matters for luxury brands and how it can elevate your business to new heights. We'll explore the changing landscape of how high-net-worth individuals, especially younger generations, are using search engines t...

You might think, "My high-end brand doesn't need Google to get noticed." Well, think again! Whether you're a luxury wedding photographer, an upscale real estate agent, or a boutique planner, today's episode is going to change the way you view SEO. I have a free guide you can grab at carrylovedesigns.com/blog-toolkit . It's loaded with video tutorials that will be a great next step after listening...

I often hear, "I don't know how you do it." And, today I'm peeling back the curtain to show you exactly how I manage my time and stay on top of everything from content planning to daily tasks. We'll start by zooming out and looking at my monthly routines, then we'll bring it in closer to my weekly schedule, and finally, we'll get into the nitty-gritty of my daily habits.   Peek at the resources: S...

Ever felt deeply connected to your clients' emotions or wondered if you might be an empath in the wedding industry? You're not alone. In this episode, I chat with Leah Weinberg, co-founder of Odenberg Law, former wedding planner, and author of  The Wedding Roller Coaster . We dive into her unique journey and share invaluable tips for thriving as a highly sensitive person in a high-stakes environme...

It's me—unedited. I'm calling this my 'shower thoughts' episode. I don't have a plan or agenda; I'm just giving you a peek behind the scenes before I head to my first five-figure mastermind event in Tennessee. Please leave a review if this episode was even remotely helpful/entertaining, or leave a 1-star review if it sucked.   // RESOURCES: ✅ FREE Brand + Marketing Resources  → https://carryloved...

In this episode, Amber Anderson of Refine and I discuss creating and, more importantly, sticking to boundaries as entrepreneurs. Tune in to hear how to handle bad reviews, scope creep, building value, and teaching your clients how your process works. We'll also cover how enforcing boundaries can make your clients respect you.   From Amber: 🎁 80 Expectations to Communicate with Clients document (u...

Today I'm joined by Margaux Fraise of Harmony Creative Studio. (Her name might sound familiar because she's also the host of the Wedding Summit Series.) She's launched from our Signature Experience in 2023, and she's sharing how she's booking wedding planning clients without even getting on a sales call with them. If Margaux's story inspires you, then I've got great news! The Signature Experience...

Tired of booking cheap clients? Join me for round 3 of our Find Your First Class Ideal Client challenge, then listen to how Matthew Mitchell of Mitchell Event Planning ditched Wedding Wire and got 40+ leads from his website within 120 days of launching.  Reserve Your Free Seat

In this episode, we're diving deep into the world of branding, moving beyond the surface level of "pretty" to uncover the key elements that truly resonate with your audience. How to Build a Brand That's More Than a Pretty (more than your logo).   LINKS Learn how to find your ideal client in the free challenge Send me a DM on Instagram

From simplifying consultations to empowering clients in the planning journey, we're talking about the client's experience today. Learn how to navigate high-stakes scenarios, infuse joy into wedding planning, and create unforgettable client experiences in this off-the-cuff episode.   LINKS 🔗 Get on the Challenge Waitlist DM me on Instagram

In this episode, Jo & Lyndon are joining me to talk about the relationship between personal and business brands. Join us as we uncover the transformative potential of leveraging your personal brand to move your business forward. We'll explore practical and actionable strategies. Whether you're a seasoned entrepreneur or just starting out, this episode offers a roadmap to authentically align your p...

I'm chatting with Brandee Gaar this week on all things Wedding Pro CEO Summit. I'll learn why Brandee started this conference, its unique approach to education and networking, and its real impact on attendees' businesses. If you're curious about what makes this summit stand out and want to hear some inspiring success stories from past attendees, then you definitely need to tune in! Get ready to di...

Today, we're diving headfirst into the world of sales, marketing, and branding. Ever wonder what sets a successful wedding pro apart? Spoiler alert: it's all about mastering the perfect balance between making sales, crafting killer marketing strategies, and building a brand that speaks directly to the hearts of your dream clients. I'm peeling back the curtain on how not just to become a choice for...

I'll be sharing why THIS is crucial for building trust, establishing relationships, and driving inquiries and bookings. Drawing on my experience as the CEO of a successful marketing agency, I'll also share real-life examples of how this has helped our clients book more clients. If you're ready to elevate your marketing and grow your business, then this episode is for you.   ⭐️ Leave a 5-Star Revi...

We have the incredible Renee Dalo, founder of Moxie Bright Events and the only certified life coach in the wedding industry, on the show! We're chatting about how creating powerful first impressions goes beyond just looks. This is particularly pivotal for those targeting luxury clients. She explains how our presentation can significantly impact our business and client relationships. This episode i...