Tara Ladd

Brand and Butter

Business EN ↓ 107 episodes

The straight-talking branding podcast for people building brands that actually mean something. Brand and Butter breaks down how psychology, strategy and cultural shifts shape the brands people actually choose. Host Tara Ladd (founder of Your One and Only) gets inside the real influence of branding... how behaviour, culture and design change the way people see, think and buy. Sometimes funny. Always honest. Never dull. Because understanding behaviour changes everything. Your One and Only is a culture-led branding studio building brands that breathe with culture through psychology, strategy and...

Author

Tara Ladd

Episodes

The Power of Perception 18.06.2023 24:19

In this episode, we're talking about how perception influences consumer decision-making. Explore the science behind snap judgments, understand your audience, and meet their expectations. Discover the impact when design and words combine, and nail the art of making a killer first impression in seven seconds. Join me as we chat about how to attract the perfect audience. Send us Fan Mail Visit:...

Internal vs External Branding 04.06.2023 21:58

I'm uncovering the differences between internal and external branding. This episode talks about internal branding, and how it lays the blueprint for your company culture, team, and brand 'being'. While at the same time, explores the power of external branding and how the two interlink in attracting your audience, and customers, to leave memorable impressions. Join me as we reveal in...

Belief Systems in Branding 28.05.2023 23:18

Ready to dive into the nitty gritty of belief systems in branding? In this episode, I explore how individual beliefs can influence attitudes, and why brands need to understand these complexities when talking to their audience. Send us Fan Mail Visit: youroneandonly.com.au Connect with Tara on LinkedIn: @tarajoyladd Read Not For Speakerphone on Tara's Substack: @taraladd Follow YO&O on IG...

Where The Heck Do I Start? 21.05.2023 26:42

Ready to dive deep into the nitty-gritty of brand foundation? Then strap in, because I'm talkin' the details behind building the initial framework when starting or rebranding. Everything from the who, what, when, where, how, and why, I'm confident you'll have something to take away. Send us Fan Mail Visit: youroneandonly.com.au Connect with Tara on LinkedIn: @tarajoyladd Read...

The Power of Memory in Branding 15.05.2023 20:16

We're exposed to 4000 to 10000 every day. Want your brand to stand out? Look at brand recognition, but first, you should know about our brain's 4-step processing system. Only the best data sticks. Tune in to this episode and discover how to make your brand unforgettable. Send us Fan Mail Visit: youroneandonly.com.au Connect with Tara on LinkedIn: @tarajoyladd Read Not For Speakerphone on...

What is a Brand Anyway? 07.05.2023 20:41

Are you tired of drowning in conflicting messages about branding? Then listen up! I'm Tara Ladd, and I'm here to help you navigate the basics of building a rock-solid brand foundation. Join me as we cut through the noise and set you up for success. Send us Fan Mail Visit: youroneandonly.com.au Connect with Tara on LinkedIn: @tarajoyladd Read Not For Speakerphone on Tara's Substack:...

Welcome to Brand and Butter 23.02.2023 1:26

Brand and Butter is the no-BS branding podcast for modern marketers and business owners. Packed with clear-cut advice on the influence and power of branding, serving up refreshingly honest conversations about some of the biggest changes in consumer behaviour, and how you can keep your brand relevant. The sometimes funny, sometimes vulnerable (and often unapologetically blunt), this is the podcast...