Boutique Hotel Secrets Podcast

In this episode, Adam and Micah share raw, unfiltered lessons from their first week as boutique hotel owners—including a shocking $50,000 WiFi infrastructure surprise they didn't see coming and the reality of keeping a business running while renovating. They pull back the curtain on payroll complications, donating furniture to the Navajo Nation community, and why buying a hotel means buying a...

In this episode, Adam and Micah share the chaotic final days of closing on their first hotel—from raising $100K in an airport in 30 minutes to navigating bank freezes, asbestos discoveries, and holiday deadlines. They reveal what they learned about the property's neglected condition, their plans to transform the worst hotel in Page, Arizona into the best, and how social media is already conne...

In this episode, Adam and Micah share their journey from zero to $1.2 million raised in just 90 days as they approach closing on the Wesley Hotel, covering everything from navigating SBA lending and courting multiple lenders to discovering the power of building relationships with financial advisors and leveraging bonus depreciation for massive tax benefits. Connect with Micah: Instagram: micahinve...

In this episode, Adam Walls and Micah Thomas share their journey raising capital and closing a boutique hotel deal in Page, Arizona. They discuss SBA 7(a) loans, syndicating investors, software and vendor choices, and lessons from a capital-raising conference—including self-directed IRAs and the importance of pitching your story. They also preview their webinar series for aspiring boutique hotel i...

In this episode, Adam Walz and Micah Thomas share a major milestone in their boutique hotel acquisition as their deal enters the high-stakes phase of going hard with earnest money. They break down the realities of financing challenges, investor conversations, and the persistence required to get a complex hospitality deal to the finish line. Connect with Micah: Instagram: micahinvests Tiktok: micah...

In this episode Adam and Micah reveal the story behind the name of their first boutique hotel and why branding is such a critical decision for new owners. They share the inspiration behind “The Wesley,” discuss the legacy of John Wesley Powell, and explore how storytelling, SEO, and guest experience shape a strong hospitality brand. Connect with Micah: Instagram: micahinvests Tiktok: micahinvests1...

In this episode Adam and Micah break down a roller-coaster week in their hotel acquisition journey. After facing the potential loss of a key investor, they explore creative financing options, navigate negotiations with the seller, and share insights from an unexpected two-hour call with experienced boutique hotel operators. It’s a candid look at the pressure, persistence, and problem-solving requi...

In this episode, Adam and Micah share a candid look at the highs and lows of raising capital and navigating financing for their boutique hotel project, including unexpected investor challenges and creative strategies like subject-to deals. They reveal honest lessons on mindset, persistence, and handling uncertainty in the boutique hotel world. Connect with Micah: Instagram: micahinvests Tiktok: mi...

In this Episode Adam and Micah talk with Courtney Petrovich about how investor-focused design choices impact ADR, operations, and guest experience when moving from short-term rentals into boutique hotels. Connect with Courtney: Instagram: denoridesigns Loved this Episode? Hangout with us. Connect with Micah: Instagram: micahinvests Tiktok: micahinvests1 Connect with Adam: Instagram: adaminvests1 L...

In this episode, we share our first on-site experience walking a 50-key boutique hotel under contract in Page, Arizona. We break down what inspections look like at scale, lessons from contractors and guest stays, uncovering hidden issues, and how local partnerships, culture, and big-picture vision shape a successful boutique hotel. Loved this Episode? Hangout with us. Connect with Micah: Instagram...

In this episode, we share the milestone moment of officially going under contract on our first boutique hotel and what that shift means in real time. We break down the due diligence process, from financing and SBA loans to inspections, contractor bids, and navigating banks without prior hotel experience. Loved this Episode? Hangout with us. Connect with Micah: Instagram: micahinvests Tiktok: micah...

In this episode, we share the milestone moment of officially going under contract on our first boutique hotel and what that shift means in real time. We break down the due diligence process, from financing and SBA loans to inspections, contractor bids, and navigating banks without prior hotel experience. Loved this Episode? Hangout with us. Connect with Micah: Instagram: micahinvests Tiktok: micah...

In this episode, Mike Sjogren shares the story behind building the Boutique Hotel Secrets community and helping STR operators transition into boutique hotel ownership. He discusses the realities of hotel operations, the power of collaboration and masterminds, and how the right deal and team can transform your financial future. Connect with Mike: Find him on Instagram:  @mike.sjogren Loved this Epi...